my6sense - pluggedin nyc011210
DESCRIPTION
TRANSCRIPT
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my6sense – Your Digital Intuition
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Hyper - Personalized streams
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Content
Components
Context
Translating User Actions Into “Digital Intuition” model
Community
and Friends
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Why Implicit Feedback?
Explicit feedbackImplicit feedback
Reflects user behavior
No Extra User Effort
Limited and unstable
Substantial User Effort
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Why Relative Feedback?
Absolute feedbackRelative feedback
Color: Grayscale Color: Black & White
Understanding
the Small
Nuances
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your Brand’s world of information
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your User’s world of information
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myBrandsenseTouch your users with personal broadcasts
Relevant content reaches
the relevant user In the right context
No need to customize or target
Continuous presence integrated into your user’s
personal world of information