mybubblegum
TRANSCRIPT
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mybubblegum.com
Team InterCreativesAli, Augusto, Arturo, Beatriz, Caroline, Fonthip, Jan, PolinaChile, Germany, Thailand, Peru, UK, Ukraine, USA
A New Take on Chewing Gum
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MyBubbleGum - Team InterCreatives 2
The Creative Process
STEP 1Brainstorming & collaborative mind mapto generate ideas
> 30 ideas generated
STEP 2Individually select the most valuable ideas based on value for:• Producer• Consumer• Society• Economy
4 finalists ideas
STEP 3Select the idea with the overall highest value based on preferences of the majority
1 winner idea
STEP 4Refine winning idea & clarify its value(s)
1 presentation
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MyBubbleGum - Team InterCreatives 3
STEP 1
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Brainstorming.
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MyBubbleGum - Team InterCreatives 4
Medicinal Use
Hydration purpose
Adhesive purpose
Health Check-up
Seed Planter
Teeth brightener
Energy Creation
Fashion Statement
Art Sculpture
Insect Trap
Nutritional supplement
Measuring Device Shoe Stealer
My Bubblegum
Auto-destroyable
Anxiety Control
Stimulate Brain Activity
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MyBubbleGum - Team InterCreatives 5
STEP 2
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Selection .
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MyBubbleGum - Team InterCreatives 6
The Value Frames – My BubbleGumValue to Producers Value for
ConsumersValue for
SocietyValue for Economy
• Target audience is broader
• New target groups who do not like the standard tastes
• Free market research for new flavor development
• Sharper marketing campaigns
• Direct contact with customers
• Individualized approach
• Global trend toward individualization
• Increase creativity in daily life
• Successful examples confirm the desires of consumers such as Spreadshirt or Mymuesli
• Recycle chewed gum
• Creativity helps a society to improve itself
• New industry is bringing more economic welfare to society
• New work opportunities & jobs
• New cash flows • Growing
connections with other industries (producers of packaging, advertising)
• Diversified options make whole economy stronger
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MyBubbleGum - Team InterCreatives 7
STEP 3&4
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The Finalist.
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MyBubbleGum - Team InterCreatives 8
mybubblegum.net
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MyBubbleGum - Team InterCreatives 9
mybubblegum.net
• Create your own flavor online, with just 3 clicks. Or check our new App for IOS and Android, soon.
• 30 different Flavours are available, right now.• Or choose from one of our “mood packages”.
Bubblegum packages: “stressless”, “flirtflow”, “holidayfeeling”. Get surprised!
• Free dispatching, anywhere in the world! (minimum order value $ xx)
• Because every life situation needs a different bubble gum!
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MyBubbleGum - Team InterCreatives 10
Value for producers
-Consumers who do not like the standard flavors (global trend to individualization)-People from all over the world with internet access, middle and high income, age 12-60 years-People who spend money for their individual lifestyle (men and women)
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MyBubbleGum - Team InterCreatives 11
Value for the society
Creativity Training!
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MyBubbleGum - Team InterCreatives 12
Value for Consumers
Individuality! A Consumer oriented product –
YOU choose12/05/2013
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MyBubbleGum - Team InterCreatives 13
Economic ValueNew industry leads to more available
employment options and causes more connections between the industries
MyBubbleGum Online Media Manager
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MyBubbleGum - Team InterCreatives 14
THANKS
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