My CycleTian Perry

Gareth Austin

Billy Townsend

Kirsten Hughes

Sophie Taylor

How will our service work?

Step 1: Users sign up to MyCycle via our App

Step 2: They then fill in their name, location and whether they are an experienced or inexperienced cyclist.

Step 3: You can then see on the app who has already signed up in your area.

Step 4: the user can then click on “cycling buddies” they would like to meet with, based on their level of cycling experience and who they have matched with. This gives opportunity to start a conversation and form friendships.

We were inspired by the way in which Tinder works, and have applied similar features to the MyCycle app.

Our objectives...

Our primary aim is to help inexperienced cyclists match

up with experienced cyclists who can teach them to

cycle.

We believe that meeting others who are keen on cycling

and keeping fi will promote a healthy lifestyle and

encourage others to get involved.

We aim to help people form new friendships, and start

enjoying new hobbies of their own. We aim to make it

as well known as possible.

Incentives...

We also want our cyclists to feel as though they are

contributing to their community; the increase in active

bike users will decrease the level of pollution and

benefit the environment.

We also hope that the mentors will voluntarily be involved

and feel rewarded by the help they give to the

beginners.

Target audience

Our target audience is beginners, those who want to

learn to ride a bike as well as those who want to keep

fit and healthy.

We also want to reach out to people who have cycling

history and want to start cycling again but need the

motivation to do so. Our cycling community will then

connect you with people of the same shared interests

and age groups, this will make it more enjoyable.

Benefits

The benefits of signing up to MyCycle:

You receive a welcome letter

Meet new people

You become linked with professional cyclists who can

help you improve on your cycling techniques.

You can create new friendships while still being able to

keep healthy and have an active lifestyle.

Future plans

We would aim to make MyCycle as big as possible.

Connecting hundreds of people together, and building a

cycling community. MyCycle is aiming towards young

adults, but in the future we would expand on this and

get children involved, as we believe that children

should be enjoying exercise from a young age this would

help with their fitness and improve their confidence

with trying new sports

We would want to expand on the My Cycle app and

instead of just basing it in Canterbury, launch it in other

areas of the UK as well.

Logo ideas

Final Campaign Logo

App Logo

MyCycle

‘The App that helps cyclists connect’

FREE

(10)

Details Reviews Related

Description

The new way to cycle,

meet people and build on

your skills. Connect with

fellow cyclists and learn

to cycle at the same time.

Information:

Seller: My Cycle

Category: Health and wellbeing

Last Update: March 2015

Version: 1.0.

Size: 32.5MB

Compatibility: requires iOS 5.0 or later

How we are going to promote

ourselvesWe have assigned ourselves individual tasks to form our campaign…

A poster

Twitter Feed and Facebook page

Welcome letter

Newsletter

Event launch

We are going to enlarge the posters on bus stops, we thought that people commuting using public transport maybe don’t own a car, they are more likely to be the demographic interested in learning to cycle.

The twitter feed will provide contact with our audience as well as an extra platform to receive feedback, we can also use it as a promotional tool through retweets/mentions etc.

We originally had the idea to create a welcome pack, this would have included things such as a welcome letter, badge and cycling jacket. We decided this would be too complicated to create and wouldn’t be cost effective.

App Scheme Poster

We thought a poster would be an ideal way

to further advertise our app and brand.

We thought pictures of our happy users of

the scheme in order to promote a positive

vibe, as well as an upbeat tone of our text.

The app is emphasised more than the

scheme in this poster because it is

furthering the promotion of the scheme

and taking it to the next step.

The app logo is used three times on the

poster so as to ensure the audience know

which app is our official app. It also states

which platforms the app is available on and

the associated promoters with the scheme.

We would hope to place the poster at bus

stops, in shopping centres and other areas

of public interest, so that we could create

a buzz about the project, which would

further advertise the scheme and app.

Facebook page

Welcome Letter

We created a welcome letter to send

to those who sign up for MyCycle to

welcome them to the service and

tell them a little bit about how the

service can benefit them. This gives

an element of professionalism to the

service, whilst emphasising how

users of the service are important.

The intention of the letter is to help

make the inexperienced cyclists feel

welcome and as though signing up

for the service will be a positive

thing that can have some great

benefits.

Newsletter

Another of our individual

pieces was a newsletter.

We felt this would be a

good promotional

material to put in

newspapers and post

through doors. Some

people do not use the

internet or aren’t as

‘tech savvy’ as others,

they would prefer to

have the information on

paper. Hopefully, the

awareness of our App

will encourage people to

begin using technology.

Event launch

Our final promotional material is an event

launch. We thought that this would be the

best way to attract customers and give

potential cyclists the chance to meet.

Here is the advert we created on Facebook

which includes information about the

event.

Influences and competitors Tinder

Coach My Ride

Built with the advice of elite cycle coach Lionel Reynaud,

who wanted to: "create a training toolbox for time-

crunched cyclists," this app provides clear, structured

training and workouts for beginners as well as

professionals.

Strava

Existing customers...

After 6 months of launching our app we aim to have gained

at least 500 or more users. We hope to have built

friendships between our users, as well as organising fun

events such as fund raisers, races etc.

This will keep our existing customers entertained as well as

promoting ourselves as a welcoming company to potential

customers and hopefully managing to attract new

customers to build the cycling community.

To maintain success we obviously need to have some

kind of income in order to expand; we thought that

once we have built a name for ourselves we can

approach local gyms such as Kingsmead, or local bike

shops. They can advertise us, we can advertise them

.

We could use their facilities and in return we will

advertise them as being partners of the MyCycle brand.

Any questions?