myfitbrain sales presentation v 1 6
TRANSCRIPT
Reinforce Your Brand Recognition While Consumers Have Fun
Exercising Their Brains
A Unique Medium to Reach
Your Target Audiences
Copyright 2009 Myfitbrain
Free mental fitness portal designed to
keep the brain sharp
Accessible by anyone around the world
with an internet connection
Multiple exercises in each of seven
different cognitive categories
Consumers will spend 10 minutes in
each exercise before the system moves
them on to the next category
Users will be able to track their
improvement over time
How Consumers Use Myfitbrain
Copyright 2009 Myfitbrain
Brands and products are
incorporated into the game playing
Game pieces are a carrier for
brand visuals and messages
As consumers play the game, they
will continuously say the product
name over and over
How Advertising is Included
Copyright 2009 Myfitbrain
Short product description displayed as each
game piece is clicked
For the 10 minutes a person plays the game,
they will focus on interacting with the
displayed brands and products
Let’s take a game like Concentration
As a person turns over one tile, one
of your products will appear
Then they need to select another tile
to find that same product
If they do not find a match, then both
tiles turn back over
The player continues selecting more
tiles and displaying other products
Each tile will have your corporate
logo on it
Example of Play
Copyright 2009 myfitbrain
What Makes Myfitbrain Unique
Copyright 2009 Myfitbrain
Myfitbrain AARP Posit
Science
Lumosity iPhone Nintendo
DS
Paper &
Books
Cost None None $395 to
$890
$9.95/mo
$79.95/yr
$0.99/g
$199/c
$19.99/g
$129.99
Varies
Widely
Structured
PlayYes No Yes Yes No No No
Performance
HistoryYes No Yes Yes No No No
Number of
Games7-21 30+ 6-20 4-10 Many 6 Large
Maximizes
Brain GrowthYes No Yes Yes Some Some Some
Designed for
Baby-BoomersYes Yes Yes Yes No Some Some
Better ROI than banner ads or
clicks
Better cost-per-view than TV ads
Guaranteed customer interaction
with your products and brands
Focused on people who are
concerned about maximizing their
mental fitness – 40+ demographic
Customers will continually return to
maintain their mental sharpness
Global access to Myfitbrain
Sponsor’s Benefits
Copyright 2009 Myfitbrain
Featured products can be:
selected by demographics
made available on specific dates
easily switched
customized by region
Customize our games or develop
your own
Subtle repetitive interaction with
product images in a targeted
market
Sponsor’s Benefits
Copyright 2009 Myfitbrain
Curriculum of fun mental exercises
Exercises designed to maximize
different cognitive areas of the brain
No cost global access
Curriculum controls the order of exercises
played to maximize neural benefit received
Receive additional value from sponsors such as
coupons or special promotions
Track personal progress in each area
Consumer’s Benefits
Copyright 2009 Myfitbrain
Worldwide revenue increased to $850 million in 2007
up from $250 million in 2005 (Sharpbrain)
U.S. brain fitness industry is forecast to exceed
$2 billion by 2015 (Sharpbrain)
In a Harris poll, 29% of all online adults are in the 50-64
year age bracket, over 47 MM people
Canadian government investing $20 MM R&D into brain
fitness technologies
Several brain games companies backed by venture
capital firms
Electronic Brain Game Market
Copyright 2009 Myfitbrain