myntra partner portal.. launching myntlink. winning by collaborating
TRANSCRIPT
Myntra Partner Portal..
Launching MyntLink
Winning by collaborating
Launching- MyntLinkLog on to http://partner.myntra.com
Objectives:Customer – Gain complete visibility into your shopper’s needs and behaviorCompetition – Gauge effectiveness of your brand on Myntra.comCollaboration – Building informational transparency and process efficiency
4
MyntLink-Key Benefits
Self Help- Easy to use UI
Live Data feed- 24X7
Information Repository and Sharing
One stop shop for all partner transactions
Reduction of manual
maintenance/follow-ups
Partner Portal Launch
PO Fulfilment
Availability
Sell-through
BrandRanking
Live Sales & Stock
statements
MyntLink-Phase#1 (launched)PO fulfillment and gapsLive inwards tracking
Top Seller availability trackingProactive Replenishment
Fast Seller identificationDiscount optimization
Foster Healthy CompetitionRanking Trends
Live sales and stock statementsTop level business summary
6
Reporting and Analytics- PO Fulfilment- Sell-thru- Availability- MyntRank, MyntScore
Best in Class Processes#1- Universal Stock Statement- PI to PO Automation- Markdown Management
Best in Class Processes#2- Commercial Management- Returns management
Phase-11 Phase-22 Phase-33
MyntLink-Roadmap
• Myntlink data is real time ?
– Yes, real time 24/7 with a lag of 1 hour
• How far in past can I dig ?
– Data is available for past 6 months
• Do I need to change the default password on first login?
– Yes, using the password change icon on home screen
• What is the average turn-around time for reports in MyntLink?
– Based on the network speed and server load, it can take between 10 sec to 2 mins
• Whom to contact if I have an issue?
– Please email with your query to: [email protected] (Subject as: MyntLink Query-Brand Name)
FAQs
MyntLink
MyntLink-Login ScreenLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely
• Enter userid (pre-created)• Enter default password-> Need to change default password on first login• Contact us-> triggers an email to MyntLink Admin team• Help manual button is an online link to this ppt
MyntLink- Tool Introduction
BAMs
Default views/tables for high level business activity
monitoring (BAM)
PO Fulfillment, Availability, Sell-thru, MyntRank
REPORTs
Detailed SKU/style level reports providing raw data
PO Fulfillment, Availability, Sell-thru, MyntScore
MyntLink- Home Screen NOTE: Please wait for 1-2 minutes for all the 4 BAMs to upload and refresh completely
BAMsREPORTs
1 2
3 4
5
6
7
8
A B C D
A
B
C
D
Go to home screen
Change password
Download user manualLogout
MyntLink- BAMs
• Provide quick snapshot of PO fulfillments in last 3 monthsPO Fulfillment
• Provide current availability snapshot by core/fashion and overallAvailability
• Provide overall STR and FPST for all inwards done post current season start date
Sell-thru
• Provide visibility of how brand is ranked in various ranking groups MyntRank
1
2
3
4
NAME PURPOSE KEY METRICS
On-time Fill Rate-qtyTill Date Fill Rate-qty
SKU In-stock %
Sellthru Rate-STR%Fullprice Sellthru -FPST%
Net Revenue Rank
More Info: Helps to put additional filters to a BAM
MyntLink- REPORTs
• Provide detailed SKU level visibility of all POs approved in last 6 monthsPO Fulfillment
• Provide current availability snapshot at style levelAvailability
• Provide overall STR and FPST for all inwards done post current season start date at style level
Sell-thru
• Provide sku visibility of brand’s sales, stock metricsMyntScore
5
6
7
8
NAME PURPOSE
On-time Fill Rate-qtyTill Date Fill Rate-qty
SKU In-stock %
Sellthru Rate-STR%Fullprice Sellthru -FPST%
DOH, Growth, Sales, Stock etc
KEY METRICS
MyntLink Reports
MyntLink-PO Fulfillment ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely
• Click Report-> PO-fulfillment• Select product related filters as applicable• Select PO Approval Date ranges (last rolling 6 months)• Download Report-> • Granularity : Myntra SKU + Vendor article level
MyntLink-Availability ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely
• Click Report-> Availability• Select product related filters as applicable• Download Report• Granularity : Myntra Style + Vendor article level• Provides current availability (SKU instock) details
MyntLink-MyntScore ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely
• Click Report-> MyntScore• Select: Summary, Detailed or Daywise view as required• For day-wise, please select day-range not more than 16 days at a time• Live replica of original MyntScore weekly report
MyntLink-Sellthru ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely
• Click Report-> Sell Through• Select product related filters as applicable• Select: Myntra “stock Inward date rage” and “sale date range” for the same inwards• Granularity : Myntra Style + Vendor article level
Thank You
TOGETHER!