mysore andremanning-communications3.0 ppt
TRANSCRIPT
How to become a communications 3.0 professional
Andre Manning
September 25th , 2015
Who am I?
20 years in communications
Worked in consumer and b-t-b
Industries: - Philips and Booking.com
Worked and lived in NL, Central
Europe and United States
Loves his job, his family, people
and sports
How to become a communications 3.0 professional 2
Philips brand launch: innovation and you
How to become a communications 3.0 professional 3
Booking.com NYE 2014
How to become a communications 3.0 professional 4
How to become a communications 3.0 professional
To Secure A SEAT AT THE TABLE…
What we as communicators want
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How to become a communications 3.0 professional
…the GROWN UPS table, that is!
What we as communicators want
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YOU WANT A SEAT AT THE TABLE? EARN IT!
NO ONE GETS IN FOR FREE
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The Communications 3.0 professional
1. The integrated thinker ….
2. The network manager ….
3. The trusted advisor ….
4. The reputation task force member ….
5. The master of data….
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Integration: PESO
How to become a communications 3.0 professional
Message Control:
high
Engagement:
low to medium
Cost effectiveness:
low to medium
Message Control:
medium
Engagement:
high
Cost effectiveness:
High
Message Control:
low to medium
Engagement:
medium to high
Cost effectiveness:
High
Message Control:
medium
Engagement:
high
Cost effectiveness:
High
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Managing a network
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How to become a communications 3.0 professional
People don’t care what you say about your company.
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How to become a communications 3.0 professional
“Now it’s the people who are taking control.”
Rupert Murdoch, CEO, News Corp.
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How to become a communications 3.0 professional
The Trusted Advisor”
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Brand and reputation
How to become a communications 3.0 professional
Brand
PerformanceCorporate
Reputation
Chief Communication Officer
Manage the communications risks and opportunities of a
business, both internally and externally
Chief Marketing Officer
Responsible for marketing communications activities,
including sales management, product
development, distribution channel management,
advertising, promotions, pricing, market research,
and customer service
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Accountability: I was never good in math so I went into PR
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Analytics turn big data into useful insights
How to become a communications 3.0 professional
Big Data has crossed the chasm to mainstream news
Predictive analytics is very hot
Everyone wants insights
Big Data Analytics Insights
Insights
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