mystery shopping trade

8/14/2019 Mystery Shopping Trade

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Camargo Research is an independent full-servi

characteristic is to provide one-to-one solutions in a

Camargo Research uses both qualitative and qua

and improving the companies strategies. We off

data, through the conduction of surveys, and perf

marketing and communication strategies for their or

Our methodological approach is based on strict r

good ratio quality/price and high flexibility. All Ca

ex erience in the market research sector.

COMPANY

CompanyCompany

Mystery ClientMystery Client

DriversDrivers

QualityQuality

Providing many solutions and always been able to

to communicate and act.

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on ac son ac s

i

ce market research firm based in Rome whose main

real partnership with our clients.

titative research methodologies, with the aim of simplifying

r a comprehensive range of solutions, from collecting raw

rming data analysis up to provide the clients with the best

ganizations.

search projects, high attention to details and quality, very

argo Research professionals are quality-driven with a long

hoose the one who fits most our clients is the way we prefer


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Mystery Shopping activity can be defined as: A

business location to act in the role of a customer t

(ESOMAR).

The Mystery Shopping techniques we make use of a

Mystery Visits;

Mystery Observation;

Mystery Telephone Calls;

MET

MYSTERY CLIENT METHODOLOGY

CompanyCompany


DriversDrivers

QualityQuality

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Mystery Mail or Fax;

Mystery E-mail/Website Visits.

Our mystery shoppers/auditors are:

costantly updated on the ne

covering all the Italian area

simlulation;

formed to memorize all th

purchase process, to comunicate

on ac son ac s

type of observation study where someone is sent into a

evaluate the performance of a business or an employee.

re :

ODOLOGY

reseach methodologies;

and able to follow any specific scenario or purchase

information needed about the point of sale, the

and asses the purchase process once completed.


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MYSTERY CLIENT METHODOLOGY

During the Mystery Shopping actvity the Mistery Sh

conduct and guidlenies are followed, applying all t

- Credibility of the research scenario and the myste

- The distribution, timing and content of the test visit

- Simplicity, brevity, and keeping the assignment aprecalled and reported;

- Scenarios used for mystery shopping must be safeillegal, that puts them under any physical risk,;

CompanyCompany


DriversDrivers

QualityQuality

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- The questionnaire should be focused on objectiveon ac son ac s

pping Providers Associations MSPA professional code of

e research criteria established by the association:

ry shopper (the test scenario should be realistic);

should represent the normal flow of customer interactions ;

propriate helps to ensure that experiences are correctly

in that the mystery shoppers are not asked to do anything

questions, aimed at gathering factual information.


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DRIVERS

Condition of the point of sell (inte

Arrangement of products and inf

Observation and evaluation of P

First Impression

Welcome moment

Easiness of access to service and

Staff evaluation both in terms of

THE EVA

CompanyCompany


DriversDrivers

QualityQuality

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Compliance with company proc

Internal climate

ImproveImproveImproveImprove loyaltyloyaltyloyaltyloyalty

on ac son ac s

rnal and external)

rmative material

S staff

waiting time for clients

ttention to clients and information provided

UATION AREAS

dures and regulations

MotivateMotivateMotivateMotivate ReskillReskillReskillReskill


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QUALITY

Data Privacy

Camargo Research will not reveal, spread or

information regarding clients activities or the

confidential. Camargo Research will never allow

be used for any purpose other than market resea

Deontological CodeCamargo Researchs projects are conducted a

of Conduct . Camargo Research always conform

Inspections

Camargo Research is at the clients disposal

CompanyCompany


DriversDrivers

QualityQuality

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inspections regarding quality controls according t

AISM (www.aism.org)AISM (Associazione Italiana Marketing) i

50 years to develop and promote the

develop and spread the marketing cult

events, publications, studies, and the AI

SIS (www.sis-statistica.it)

SIS (Societ Italiana di Statistica) is fo

Science and their applications in the e

on ac son ac s

use, directly or by means of third parties, any kind of

ir know-how, even if it is not expressively secret or

personal data collected in a market research project to

rch.

cording to the European Researchers (ESOMAR) Code

s to all relevant national and international laws.

for inspections at any time and is also available for

o the ISO norms, series 9001.

is the Association who first in Italy has worked for more than

marketing culture and professionalism. AISM operates to

ure and the many connected techniques through seminars,

M Marketing School.

nded with the aim to promote and develop the Statistical

onomical, social, demographic sectors.


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CONTACTS

Head of International Department:

Lisbeth Yepes

[email protected]

Head of Marketing & Strategic Analysis:

Gaetano Gerbasi

[email protected]

CompanyCompanyMystery ClientMystery Client

DriversDrivers

QualityQuality

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on ac son ac s

margo Research

a Salaria 212, 00015 Monterotondo (Rome), Italy

one +39 0690085036 Fax +39 1782761395

ail [email protected]

ww.camargoresearch.com

mystery shopping trade

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