my.surfrider.org

Florida Regional ConferenceNovember 8, 2014

Steve Combs

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Who am I?

• Steve Combs– Surfrider Foundation|National Board / Georgia /

Emerald Coast– ChapterNET | Admin– Atlanta Chapter Chair (2011-13)

chapternet.surfrider.org/members/scombs – linkedin.com/in/scombs/

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Intro

• Do you Woo Woo?– http://youtu.be/sr_EtMhM3fg

• The Grid• http://youtu.be/V70QMpoRmhc

• We need to be the Platform (Facebook, Linkedin)

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21st Century = Interface

• The 19th century culture was defined by the novel, 20th century culture by cinema.

• The culture of the 21st century will be defined by the interface

• Lev Manovich

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Interface as Narrative Device

• An interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories.” -Aaron Koblin

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Trends in Digital Media

• 60% of traffic is mobile• People won’t come back if site is not mobile

friendly• Frictionless / effortless is Important

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The Gyres of Surfrider Foundation

Regional Sites, Blogs, and Email

ChapterNET, Chapter

Sites, Blogs, and Email

Surfrider.org, Membership Email / DBs

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Surfrider IT Overview

• HQ Infrastructure– Surfrider.org (mobile theme coming soon)– Customer Relationship Management (CRM)

system (better member data coming soon)• Chapter / Regional IT Infrastructure– [Chapter].surfrider.org– Separate WordPress sites– Separate MailChimp databases– Need a platform; more integration

ChapterNET Today

Features• Mobile Responsive• Register/Login• Profile Pages• Member Directory• Surfrider Directory• Private Messaging• Groups/Forums• Search Site/Forums• Support• Resources (adding more!)

Increase Engagement• Update your Profile• Add Executive Committee

Members to ChapterNET• Set up Executive Committee

Group for Chapter• Set up Florida Regional

Groups• Join a Group (RAP, OFG)• Set email preferences• Add to phone

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my.surfrider.org (proposed)

my.surfrider.org• universal profile • single sign on• public/private sites• ChapterNET• all regional websites• all chapter websites• all chapter blogs• email messaging• groups/forums

infrastructure• WordPress MultiSite (free

and open source)• centralized maintenance of

site and plugins (one-click upgrades for entire network)

• theme deployment• HQ messaging• Standalone chapter sites• Same URLs for chapters

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Support

• ChapterNET Support Request

• Film Screening Request• Grant Application

Assistance• Insurance Request• IT Support Request• Member List Request

• Native Food Tabling Request

• Product Request – Barefoot Wine

• Product Request – Emergen-C

• Resource Upload Form• http://chapternet.surfri

der.org/support

Chapter Websites

• SF Website Template– SF Chapter Template– SF Mobile Template

• FB and Twitter– Not a primary platform– Syndication

• Events Publicity – Eventbrite (Free Events or Ticketing)– Facebook/Meetup.com (Account Req)

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Tech Tools and Tips

• Website (Upgrade WordPress!)• WordPress Jetpack / Google Analytics for

Metrics• Gravity Forms (Data Collection/Storing)• Square Register (Membership/Merch Sales)• MailChimp / Chimpadeedoo (Email Subs)• Eventbrite (Free and Paid Events)• Social Media (Syndication)• Forward your Email 13

Questions?

• Contact me on ChaperNET!• http://chapternet.surfrider.org/members/sco

mbs

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