MyTurfAdvertisingSignup and Demonstration Guide   MyTurf’s Local Ad Exchange Platform aligns Advertiser Buyers with Internet Service Providers to provide the most reliable targeting platform for delivery of Local digital advertising in the world. The purpose of this guide is to demonstrate how the MyTurf AdValue platform is used by advertising buyers to easily set‐up an account and publish display advertising directly to hyper‐targeted local places.  This guide should be used for demonstration purposes only.  It guides the reader through setting up a browser proxy connection to demonstrate the targeting and branding effectiveness of MyTurf’s AdValue Local Ad Exchange platform.    MyTurf Support 3/19/2012  

Page 2 Myturf Advertising

March, 2012 Volume 2 Issue 3

Myturf Advertising Signup and Demonstration Guide

Myturf Incorporated, 9442 Cap. Tx. Hwy, Aust in, Texas 78759 www.myturfads.com sa les@myturfads.com 512-501-6765

1. Getting Started F O L L O W T H E S E S T E P S

1 Getting Started

2 Setting your browser proxy

3 Setting up your free trial

4 Selecting your location

5 Seeing “AdValue” in action

6 Resetting your browser proxy

Welcome, this is probably your first experience running the Myturf Localadvertising exchange. We are introducing a new way to advertise withimages and movies on the top web-sites within targeted local areas.Like Google‘s AdSense for text search advertising, but even betterbecause it puts your images and advertising all over your localcommunity. Myturf’s “AdValue” technology platform gives you theability to place full 2D banner images and movie advertising then targetsthe most accessed sites directly in your local area. When we say “local”we mean really “local”, right down to the Building, Event Center, OfficePark, Retail Outlet, Stadium, and Multi-family Units or even intoSubdivisions next to your business. MyTurf has recently introduced thefirst “local” ad exchange connecting local buyers with sellers byintroducing technology used by mobile network carriers and Internetservice providers. Providers can supply inventory and buyers can buydirect using the providers online local ad exchange portals.

2. Setting your browser proxy If your first question is “why do I need to set up my browser to proxy?”The answer is simple; you only need to do this for demonstration purposes. When the Internet provider in your location supplies this functionality “MyTurf-in-network” there is no need to proxy your browser. Thus, the simple way to demonstrate MyTurf’s local ad exchange when you are “out-of-network” is through your browsers proxy settings. You can set it up once then easily turn it on and off with a check box click in the browser settings. Set your browsers proxy address by following the simple steps starting on page three NOW then come back to step three below to continue with setting up your free trial.

Set browser’s Proxy IP Address to proxy.myturfads.com Port 8199 

Note: Setting a proxy address in your browser does nothing more than allow your internet traffic to be accessed through a remote server. Once it’s set-up it typically only takes a check box click to enable and disable.

“Even if our network has not reached your area, use this simple proxy

set- up guide to experience the world’s

first online local ad exchange”

Please see setting your browser Proxy on page 3

3. Setting up your Free Trial Now that you have your browser’s proxy set up (proxy points to the MyTurf “AdValue” platform), just click on any MyTurf Ad you see while browsing the Internet. Since our coverage of the top web-sites is so prevalent it won’t take long for you to see one of our ads! Note to Advertisers… these could be your ads! Once you have selected andclicked on one of the MyTurf Banner ads you will be placed on our free trial offer lander page. In order to get you started just fill in the accountinformation follow the wizard instruction steps to set up your free trial.The process will ask for your credit card number in order to sign up for your free trial. If you enter your credit card now, re-enabling more ads outside your trial will be simpler. Your card will not be charged for the $750 offer, this is our way of saying thanks for checking us out. If you like the results, you can simply auto-renew the campaigns you have already set-up, or purchase new ones.

“Your Free Trial consists of 80,000 ads placed on the top web-sites viewed in your local area and is

valued at $750”

4. Selecting your location Now that you have got an account set up the ad manager wizard will askyou to select a geo-targeted location where your ads will appear.MyTurf’s local ad exchange software allows you to select all kinds of“Places”. Not just city wide DMA, states or countries but real places likeevent centers, neighborhoods, business parks or medical facilities in yourarea.

For the purpose of demonstration there are a few things you should know that are different. First, the ad package on the free trial is “live” and so are the locations! Use the demo Proxyserver-8199 location so your ads are seen only by you. Once you have campaigns upload your free trial does allow you to publish into live locations. Second, for you to demonstrate the platform in your own browser, make sure you select the location called “Proxyserver-8199” from the list of locations in the section called “manage your ad packages. To see your ads directly Make sure you select the following location when prompted to select a location.

Proxyserver-8199

If you select other locations your ads will be published live into those areas! By using the proxy server location “Proxyserver-8199” your ads will only be seen by you. But, feel free to publish ads “LIVE” in other places on the locations listing, use your free trail ads and bring new business into your business!

Note: All advertising published must meet the IAB standards prior to going live and will be delayed for review. Campaigns usually qualify in a matter of hours after you publish so keep your proxy enabled!

“When prompted to select a location during

your initial set-up use the location called

Proxyserver-8199 to see your ads live”

Page 4 Myturf Advertising

5. Seeing “AdValue” in action! After you have gone through the wizard process and have published ads into the Proxyserver-8199 location, your ads will begin to appear over the Internet as you browse. To get detailed reporting, simply log into your ad tools account and select “view reports” to see how your campaigns are doing. (note: there is a 24 hour delay on reports) We are inviting all publishers and local advertisers to sign-up and try out the platform so don’t be shy, email this to a friend and help us grow local advertising for other businesses in your area. Ask us about being an affiliate and getting paid for growing our network.

With Myturf Ads everyone wins! Consumers get local information and deals, Network Providers get revenue upside, Advertisers get hyper local targets without tracking cookies or IP locators, and publishers can diversify income with higher $-returns.

“Browse to just about any public site to see

your ads live!”

6. Resetting your browsers Proxy Please don’t forget to “de-select” your browsers proxy settings after you see your ads placed and finish with this demonstration. Your browsers will continue to function just fine with the proxy address set up although because you are running your Internet through a single demonstration server, your Internet response time may be slower.

Thank you so very much for trying out MyTurf’s “AdValue” Platform, the first ISP based “Local Ad Exchange” technology. We welcome any feedback and would love to hear from you!

“Thanks for taking us on a test drive; let us know what you

think!” http://www.myturfads.com/get_started.php

Setting up your browser Proxy from page 1

Instructions for Internet Explorer Browsers 1. On the Tools menu in Internet Explorer, click Internet 

Options, click the Connections tab, and then click LAN Settings. 

2. Under Proxy server, click to select the “Use a proxy server for your LAN” check box. 

3. In the Address box, type the IP address of the proxy server Address:   proxy.myturfads.com 

4. In the Port box, type the port number that is used by the proxy server for client connections: Port:   8199 

5. You can click to select the Bypass proxy server for local addresses check box if you do not want the proxy server computer to be used when you connect to a computer on the local network (this may speed up performance). 

6. Click OK to close the LAN Settings dialog box. 7. Click OK again to close the Internet Options dialog box. 8. To disable the proxy just deselect the “Use a proxy server 

Internet Explorer

Instructions for Firefox browsers

1. Select the Tools Menu 2. Select Options 3. Select the Advanced Icon (Firefox 3.0 only) 4. Select the Network tab 5. Under connection select Settings 6. Under Settings you can chose “Manual Proxy 

Configuration" 7. Enter the IP address for the HTTP proxy server 

Address:   proxy.myturfads.com  Enter the port of the HTTP proxy server Port:  8199 

9. Click Okay 10. To disable the proxy just deselect the “Manual Proxy 

Configuration" and select OK 

Fire Fox

Opera

Instructions for Opera browsers1. Select the Tools Menu 2. Select Preferences 3. Select Advanced Tab 4. Select Proxy Servers 5. Check the box next to HTTP 6. Enter the proxy server's IP address in the first box 

Address:   proxy.myturfads.com 7. Enter the proxy's port in the box after "Port" 

Port:   8199 8. OK your way out 9. To disable the proxy just deselect the box next to 

HTTP 

Page 6 Myturf Advertising

Instructions for Chrome browsers1. Select the wrench tool  2. Click on Options in the pop‐down menu 3. Select “under the hood” in left menu bar 4. Under NETWORK select “Change proxy settings” 5. Click “LAN Settings” in the pop‐up window 6. Under Proxy server, click to select the “Use a 

proxy server for your LAN” check box. 7. In the Address box, type the IP address of the 

proxy server  Address:   proxy.myturfads.com In the Port box, type the port number that is used by the proxy server for client connections: Port:   8199 

8. Click OK to close the LAN Settings dialog box. 9. Click OK again to close the Internet Options dialog 

box. 10. Click OK to exit the Local Area Network dialog box11. Click OK to exit the Internet Properties dialog box12. To remove the proxy server setting from  Chrome, 

follow the same steps, deselect the “Use a proxy server for your LAN”

Chrome

After setting up your browser Proxy return to step 2on page 3 to start your free trial

Local advertising on your Turf

For additional information please see our web-site: www.myturfads.com Or, call sales directly toll free 1-866-553-4915

Notes: