0.00.20.40.60.81.0

Total Co�ee

Non-Espresso- Based Beverages

Caucasian: South Asian:

East/Southeast Asian:

73%67%71%

Caucasian: South Asian:

East/Southeast Asian:

8%10%11%

Caucasian:

Espresso-Based Beverages

Caucasian: South Asian:

East/Southeast Asian:

22%32%32%

60%

In-home Out-of-home

81%65%

53%

37%50%

East/Southeast Asian:

East/Southeast Asian:

South Asian:

Caucasian:

South Asian:

Canadians Aged 18-79 Who Drank Coffee Types Yesterday %

Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday

Percent Canadians Aged 18-79 Who Drank Non-Espresso-Based Beverages Yesterday

a new sub-category was created to recognize Non-Espresso-Based Beverages (N-EBB) within the specialty co�ee category. N-EBB consists of frozen blended co�ee, cold brew and nitro co�ee. Percent Canadians Aged 18-79 Who Drank N-EBB Yesterday 2017:

2017in

8%

Percent Of Past-Day Co�ee DrinkersWho Used a Loyalty Card When

Ordering Co�ee In The Past-Week

7%

2.33.2

5%

72%

16%

Percent of Canadians Aged 18-79 Who Drank Co�ee Yesterday

82%Past-Week

87%Past-Year

2014 2015 201714% 16%

201617% 23%

Past-Day Penetration of Espresso-Based Beverages Is Steady Versus 2017

201824%

Traditional Co�eeCaucasian:

South Asian: East/Southeast Asian:

56%36%42%

Place of Preparation Among Past-Day Canadian Coffee Drinkers Aged 18-79

Percent Canadians Aged 18-79 Who Drank EBB Yesterday

% Canadians Aged 18-79 Who Have Brewer At Home

59%46%

42%24%

13%9%

5%

Drip co�ee makerSingle-cup brewer

Instant co�eeFrench press/plunger

Espresso machineBean-to-cup brewer

Pour over (e.g. Chemex)

Co�ee consumption shifts in favour of out-of-home

Place of Consumption Among Past-Day Canadian Coffee Drinkers Aged 18-79

%

2015 2016 2017 2015 2016 2017

In-homeOut-of-home79% 79% 76%

38% 39%44%

29%28%

26%

21%16%65-79

50-6435-4925-3418-24 15%

10%9%

6%4%65-79

50-6435-4925-3418-24

2018 Past-Week App + Delivery + Loyalty Card Usage:

Percent Of Past-Day Co�ee Drinkers Who Ordered Co�ee Through An App Past-Week

Percent Of Past-day Co�ee Drinkers Who Had Co�ee Delivered Past-Week

Average Number Of Coffee Cups Consumed Past-Day

Total Sample Aged 18-79 (Drinkers and Non-Drinkers):

Past-Day Co�ee Drinkers Aged 18-79

Strong in-home preparation is driven by Caucasians

A report presented by the Coffee Association

of Canada

Consumption

Canadian Coffee

2018

Prepared by DIG Insights

Coffee and Tap water Are the most commonly consumed beverages

Coffee TapWater

BottledWater

Milk/MilkBeverages

Tea Juice PopAlcohol SportsDrinks

Energy Drinks/Shots

Percent Canadians Aged 18-79 Drinking Yesterday

72% 65% 53% 50% 45% 40% 30% 29% 4% 3%

Note: Data doesn't appear in infographic if sample sizes are less than n=50