n co e 72% · tea alcohol juice pop sports drinks energy drinks/ shots percent canadians aged 18-79...

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Total Coffee Non-Espresso- Based Beverages Caucasian: South Asian: East/Southeast Asian: 73% 67% 71% Caucasian: South Asian: East/Southeast Asian: 8% 10% 11% Caucasian: Espresso-Based Beverages Caucasian: South Asian: East/Southeast Asian: 22% 32% 32% 60% In-home Out-of-home 81% 65% 53% 37% 50% East/Southeast Asian: East/Southeast Asian: South Asian: Caucasian: South Asian: Canadians Aged 18-79 Who Drank Coffee Types Yesterday % Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday Percent Canadians Aged 18-79 Who Drank Non-Espresso- Based Beverages Yesterday Percent Of Past-Day Coffee Drinkers Who Used a Loyalty Card When Ordering Coffee In The Past-Week 7% 2.3 3.2 5% 72% 16% Percent of Canadians Aged 18-79 Who Drank Coffee Yesterday 82% Past-Week 87% Past-Year 2014 2015 2017 14% 16% 2016 17% 23% Past-Day Penetration of Espresso-Based Beverages Is Steady Versus 2017 2018 24% Traditional Coffee Caucasian: South Asian: East/Southeast Asian: 56% 36% 42% Place of Preparation Among Past- Day Canadian Coffee Drinkers Aged 18-79 Percent Canadians Aged 18-79 Who Drank EBB Yesterday % Canadians Aged 18-79 Who Have Brewer At Home 59% 46% 42% 24% 13% 9% 5% Drip coffee maker Single-cup brewer Instant coffee French press/plunger Espresso machine Bean-to-cup brewer Pour over (e.g. Chemex) 29% 28% 26% 21% 16% 65-79 50-64 35-49 25-34 18-24 15% 10% 9% 6% 4% 65-79 50-64 35-49 25-34 18-24 2018 Past-Week App + Delivery + Loyalty Card Usage: Percent Of Past-Day Coffee Drinkers Who Ordered Coffee Through An App Past-Week Percent Of Past-day Coffee Drinkers Who Had Coffee Delivered Past-Week Average Number Of Coffee Cups Consumed Past-Day Total Sample Aged 18-79 (Drinkers and Non-Drinkers): Past-Day Coffee Drinkers Aged 18-79 Strong in-home preparation is driven by Caucasians A report presented by the Coffee Association of Canada Consumption Canadian Coffee 2018 Prepared by DIG Insights Coffee and Tap water Are the most commonly consumed beverages Coffee Tap Water Bottled Water Milk/Milk Beverages Tea Juice Pop Alcohol Sports Drinks Energy Drinks/ Shots Percent Canadians Aged 18-79 Drinking Yesterday 72% 65% 53% 50% 45% 40% 30% 29% 4% 3% Note: Data doesn't appear in infographic if sample sizes are less than n=50

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  • 0.00.20.40.60.81.0

    Total Co�ee

    Non-Espresso- Based Beverages

    Caucasian: South Asian:

    East/Southeast Asian:

    73%67%71%

    Caucasian: South Asian:

    East/Southeast Asian:

    8%10%11%

    Caucasian:

    Espresso-Based Beverages

    Caucasian: South Asian:

    East/Southeast Asian:

    22%32%32%

    60%

    In-home Out-of-home

    81%65%

    53%

    37%50%

    East/Southeast Asian:

    East/Southeast Asian:

    South Asian:

    Caucasian:

    South Asian:

    Canadians Aged 18-79 Who Drank Coffee Types Yesterday %

    Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday

    Percent Canadians Aged 18-79 Who Drank Non-Espresso-Based Beverages Yesterday

    a new sub-category was created to recognize Non-Espresso-Based Beverages (N-EBB) within the specialty co�ee category. N-EBB consists of frozen blended co�ee, cold brew and nitro co�ee. Percent Canadians Aged 18-79 Who Drank N-EBB Yesterday 2017:

    2017in

    8%

    Percent Of Past-Day Co�ee DrinkersWho Used a Loyalty Card When

    Ordering Co�ee In The Past-Week

    7%

    2.33.2

    5%

    72%

    16%

    Percent of Canadians Aged 18-79 Who Drank Co�ee Yesterday

    82%Past-Week

    87%Past-Year

    2014 2015 201714% 16%

    201617% 23%

    Past-Day Penetration of Espresso-Based Beverages Is Steady Versus 2017

    201824%

    Traditional Co�eeCaucasian:

    South Asian: East/Southeast Asian:

    56%36%42%

    Place of Preparation Among Past-Day Canadian Coffee Drinkers Aged 18-79

    Percent Canadians Aged 18-79 Who Drank EBB Yesterday

    % Canadians Aged 18-79 Who Have Brewer At Home

    59%46%

    42%24%

    13%9%

    5%

    Drip co�ee makerSingle-cup brewer

    Instant co�eeFrench press/plunger

    Espresso machineBean-to-cup brewer

    Pour over (e.g. Chemex)

    Co�ee consumption shifts in favour of out-of-home

    Place of Consumption Among Past-Day Canadian Coffee Drinkers Aged 18-79

    %

    2015 2016 2017 2015 2016 2017

    In-homeOut-of-home79% 79% 76%

    38% 39%44%

    29%28%

    26%

    21%16%65-79

    50-6435-4925-3418-24 15%

    10%9%

    6%4%65-79

    50-6435-4925-3418-24

    2018 Past-Week App + Delivery + Loyalty Card Usage:

    Percent Of Past-Day Co�ee Drinkers Who Ordered Co�ee Through An App Past-Week

    Percent Of Past-day Co�ee Drinkers Who Had Co�ee Delivered Past-Week

    Average Number Of Coffee Cups Consumed Past-Day

    Total Sample Aged 18-79 (Drinkers and Non-Drinkers):

    Past-Day Co�ee Drinkers Aged 18-79

    Strong in-home preparation is driven by Caucasians

    A report presented by the Coffee Association

    of Canada

    Consumption

    Canadian Coffee

    2018

    Prepared by DIG Insights

    Coffee and Tap water Are the most commonly consumed beverages

    Coffee TapWater

    BottledWater

    Milk/MilkBeverages

    Tea Juice PopAlcohol SportsDrinks

    Energy Drinks/Shots

    Percent Canadians Aged 18-79 Drinking Yesterday

    72% 65% 53% 50% 45% 40% 30% 29% 4% 3%

    Note: Data doesn't appear in infographic if sample sizes are less than n=50