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10+ years of Strategic Brand Management experience

including brand positioning, implementing brand

marketing programs and sustaining brand equity

Creating and executing long and short brand

development plans that increase market penetration and

steal market share from our competition

Soliciting sponsorships using traditional and digital

marketing efforts aimed at strategic partners to fund

ongoing and special initiatives that drive ad revenue for ongoing and special initiatives that drive ad revenue for

all stakeholders

Demonstrated success in performance based online

media and social media innovations, trends and analytics

Career Scope and Highlights

Traditional Marketing

� TV

� Radio

� Print

� OOH

Online Marketing

� Paid Media

� Search Engine Marketing

� Social Media

� Implemented digital marketing

campaign that achieved two

times the industry average CTR

and helped increase the networks

viewership by 29%

� The Fuse Presents Jay Z campaign

increase viewership by 110% for

that program series and achieved

the highest rated show ever for

the Fuse network. � Social Media

� Viral Marketing (sizzles,

widgets, ePR)

� Custom Microsites

� Email blasts and newsletters

Brand Marketing

� Events

� Launches

� PR stunts

� Product Integrations

� Brand activation

� Partnerships

� Promotions and Sweepstakes

� Innovative use of social media

has achieved a decrease in

marketing spend by 15% but

increased our network awareness

and viewership by 34%

� Developed marketing campaign

that opened up new advertising

opportunities with the network

to such clients as Tampax and

Twix.

� Recipient of the Cable Fax Faxie

Award for “Best Upfront Event”

Traditional MarketingTime Out NY Full page ad

Metro NY sky box ad

Fuse Presents: Jay Z OOH

Fuse “Music Is “ Brand Campaign OOH

DirecTV Access Magazine Banner Ad

Music Trivia Bar Media

Online Marketing

Skins, Roadblocks Takeovers and other media

Fuse Presents: Dave Matthews Band

Iphone App.Top 40 Takeover Skins

Fuse Presents Dave Matthews Band

Website Skin

Fuse Top 40 Roadblock

SEM

Top 40 Facebook Ad Dave Matthews Band FB Event Page

Beyonce Face Book Event Page

Lady Gaga Artist Takeover ePR seeding

Viral Marketing and Sweepstakes Fuse Fest Bonnaroo MYSpace page

Fuse Bonnaroo Twitter

Aggregator page

Fuse and Live Nation “Live Like a Rock

Star” Sweepstakes

Aggregator pageFuse Presents :Jay Z YouTube Microsite

John Mayer Enter-to-win on Twitter

Partnerships

Music Festivals

• Bonnaroo Music Festival

• Lollapalooza Music

Festival

• Voodoo Music Experience

• Madison Square Garden

Entertainment

Sampling Tours

• Camplified

• CN summer sampling tour

• Comic Con

• Tom Joyner Family

Reunion

MSG GardenVision Promotion

Fuse Bonnaroo Barn

Regal Cinema Cinemedia

Reunion

• People En Espanol Family

Day

• itunes

Lifestyle Partnerships:

• Jayz.com

• Rocawear.com

• DMB Warehouse fan club

• Johncmayer.com

• Columbia Records

• Regal Cinemedia

MSG OOH Banner

Chicago Theatre Marquee: Fuse

Presents Fall Out Boy