nab presentation
TRANSCRIPT
Sun Confidential 11
NAB
Darrell Jordan-SmithVP NEP/OEM Sales and Industries
April 22, 2009v1.0
Sun Confidential
Power of the Groundswell
“A social trend in which people usetechnologies to get the things theyneed from each other, rather thanfrom traditional institutions likecorporations.”
Groundswell – winning in a world transformedby social technologiesCharlene Li – Josh BernoffForrester Research
Sun Confidential
Enter the Age of the UPER
VOICE
DATA
Users have become User-Publishers“Everyday they publish billions of pieces of content”
Constantly connected 10,000
hours of mobile phone use
Content creators and multi-taskers
5,000 hours of video game playing
3,500 hours of online social networking
Sun Confidential
Sun Confidential
The Size is Staggering
5
1.5M Blog posts per day
YouTube’s 100M views per day
5 out of 10 top most visited websites are Social Networks
1.3Bn Tweets so far
150M FaceBook users
300M Blog readers
320MBlogs
Sun Confidential
Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08
Unique Users(Million)
Pageviews(Billions)
Average page views
per User
Source: Opera Software
Sep 08
Massive Growth in Page Views…..and 65M+ MB of compressed data Traffic
Sun Confidential
Every Device will be “Cellularized”
Share of Internet Traffic from Smartphone
Source: Opera Software
Sun Confidential
Source of Mobile entertainmentMobile Traffic Trends in the US
Page Impressions per month, in Billion
1.5
1
0.5
2004 2005 2006 2007 2008 Time
Big Ondeck Players
Offdeck Players
Social Networking Destinations
Emerging Offdeck Players
Source Venturebeat
Sun Confidential
50% of all traffic is Messaging, Content or Search
PC Sites are gaining users on the mobile resulting in ONE WEB
SNS is popular on the mobile worldwideRank
1
2
3
4
5
Friendster (SNS)
Google (Search)
Gamesjump (Apps)
Yahoo (Info)
Peperonity (SNS)
Wikipedia (Info)
Orkut (SNS)
Google (Search)
Gmail.com
Baidu (Search)
Sina.com.cn (Info)
3gwawa.com (Info)
Facebook (SNS)
Google (Search)
Gamesjump (Apps)
Yahoo (Info)
Peperonity (SNS)
Yahoo (Info)
Kong.net (Apps)
Google (Search)
Source: Opera Software
Sun Confidential
Mobile Advertising Impressions• Total 5.1B Impressions in September up from 1.6B a year ago
• 90% of all impressions in India and Indonesia are from Nokia and Sony Ericsson handsets
• South Africa would include Motorola and Samsung
Mobile Advertising Impressions by Region (Sept 08)
Africa
Asia
Source:AdMob
Sun Confidential 1111Slide 11