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Sun Confidential 1 NAB Darrell Jordan-Smith VP NEP/OEM Sales and Industries April 22, 2009 v1.0

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Page 1: NAB Presentation

Sun Confidential 11

NAB

Darrell Jordan-SmithVP NEP/OEM Sales and Industries

April 22, 2009v1.0

Page 2: NAB Presentation

Sun Confidential

Power of the Groundswell

“A social trend in which people usetechnologies to get the things theyneed from each other, rather thanfrom traditional institutions likecorporations.”

Groundswell – winning in a world transformedby social technologiesCharlene Li – Josh BernoffForrester Research

Page 3: NAB Presentation

Sun Confidential

Enter the Age of the UPER

VOICE

DATA

Users have become User-Publishers“Everyday they publish billions of pieces of content”

Constantly connected 10,000

hours of mobile phone use

Content creators and multi-taskers

5,000 hours of video game playing

3,500 hours of online social networking

Page 4: NAB Presentation

Sun Confidential

Page 5: NAB Presentation

Sun Confidential

The Size is Staggering

5

1.5M Blog posts per day

YouTube’s 100M views per day

5 out of 10 top most visited websites are Social Networks

1.3Bn Tweets so far

150M FaceBook users

300M Blog readers

320MBlogs

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Sun Confidential

Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08

Unique Users(Million)

Pageviews(Billions)

Average page views

per User

Source: Opera Software

Sep 08

Massive Growth in Page Views…..and 65M+ MB of compressed data Traffic

Page 7: NAB Presentation

Sun Confidential

Every Device will be “Cellularized”

Share of Internet Traffic from Smartphone

Source: Opera Software

Page 8: NAB Presentation

Sun Confidential

Source of Mobile entertainmentMobile Traffic Trends in the US

Page Impressions per month, in Billion

1.5

1

0.5

2004 2005 2006 2007 2008 Time

Big Ondeck Players

Offdeck Players

Social Networking Destinations

Emerging Offdeck Players

Source Venturebeat

Page 9: NAB Presentation

Sun Confidential

50% of all traffic is Messaging, Content or Search

PC Sites are gaining users on the mobile resulting in ONE WEB

SNS is popular on the mobile worldwideRank

1

2

3

4

5

Friendster (SNS)

Google (Search)

Gamesjump (Apps)

Yahoo (Info)

Peperonity (SNS)

Wikipedia (Info)

Orkut (SNS)

Google (Search)

Gmail.com

Baidu (Search)

Sina.com.cn (Info)

3gwawa.com (Info)

Facebook (SNS)

Google (Search)

Gamesjump (Apps)

Yahoo (Info)

Peperonity (SNS)

Yahoo (Info)

Kong.net (Apps)

Google (Search)

Source: Opera Software

Page 10: NAB Presentation

Sun Confidential

Mobile Advertising Impressions• Total 5.1B Impressions in September up from 1.6B a year ago

• 90% of all impressions in India and Indonesia are from Nokia and Sony Ericsson handsets

• South Africa would include Motorola and Samsung

Mobile Advertising Impressions by Region (Sept 08)

Africa

Asia

Source:AdMob

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Sun Confidential 1111Slide 11