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Small Introduction:

Starting a new business needs importantguidelines such as:

- Setting the goals

- Planning- Organizing

- Leading

- Controlling- Monitoring

In my project illtalk about how to control and interms improve businesses, especially small ones.


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Definition of a small business

A small business is a business that contains a small

number of employees & small volume of sales:

- In Australia, any business that contains

employees < 15 is called a small business.

- In EU (European Union) < 50 employees.

- In USA < 500 employees.

This means that the definition of a small bus. vary

from one country to another.


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Importance of small business

Small Businesses Provide Better Customer

Care

Small Businesses Allow Owners the Freedom

to Innovate

Small Businesses Can Change Course Rapidly

Small Businesses owners Are Highly Skilled Small Businesses Are the Backbone of the

Economy


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Advantages & Disadvantages of Small

Business


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1. Location: researches should done to choose

the best suitable strategic and attractive

location.

2. Competitors: owners & managers should

differentiate their product to achieve

competitive advantage over the market.

- Competitors is one of the most important

factors upon building a new (small) business.


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Continued

3. SWOT Analysis: it is used to interpret the

external & internal environments of the

organization.

- For internal environment:

* Strength: - Suitable location

- Competitive advantage- Attractive design for the workplace

- Free delivery


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Continued

* Weaknesses: - decreasing in demand

- Limited HR & staff

- High cost of production- For external environment:

Opportunities: - Development of new tech.

- Government regulationsoftening

- Big customer base


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Continued

Threats: - Price competition

- Economic pressure

- New substitute product


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Strategies for Improving Small

Business

For the small business I have chosen in my

project (pharmacy); my companys strategy is

based upon:

- Multi-suppliers: to eliminate shortening from

single supplier, cosmetics and medicines are

taken from more than one source.

- Cost-cutting: by eliminating wastes & errors,

redundancies, & inefficiencies in work areas


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Continued

- Retrenchment Strategy: designed to address

organizational weaknesses and deficiencies

that are leading to performance declines.


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Recommendations

- Build a strong relationship with customers

based in trust will lead to make them loyal.

- Continuous improvement of the productsquality & customers service is essential.

- Compensate and reward the innovative

employees.- After sales services is the golden role.


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Conclusion:

Updating with continuous improvement leads

to developing more & more the company.

The basic role : good reputations always leads

to satisfied customers that in terms leads to

make them loyal, and at last achieving profits


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