Magazine Spread Portfolio

This artwork is based on using the grid system made popular by the designer Wim Crowell. Using this system I created a magazine that brings a sense of antique meets 60s design elements.

The colors are muted but still important because they tell a story. With this project, I attempted to create fl ow and beauty in a rigid space using 50s style rounded boxes and serif fonts.

Magazine Spread

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Antique Photography.The art behind the world’s mostodd looking machines.

Finding unexpected treasures. A day with Mike Wolfe and Danielle Cushman from American Pickers talks all about getting theirhands dirty.

The world of Vintage Dresses. Where to get the classics and where to find new ones.

How to spot the perfect deal! We probe into the expertise of Sebastian Clarke and hit him with the hard questions about how to get the best out of your buck with yardsaleling, and how to spot the high end items.

From Flintlocks to Carraige Guns, a look into the history of the most powerful antiques.

Music, it has been around since the first human hummed to a beat. In this issue we will have a look into the progression of the developement of music.

1The camera obscura or the simple light projection box, have been understood for thousands of years, but it wasn’t until the late 18th century that Thomas Wedg-wood discovered he could make simple prints using silver nitrate exposed to the sun. Over the next 100 years, a series of technical advances brought cameras into everyday life.

ElusiveCollectorOctober 2013

3

Finding treasures in unexpected places? Don’t know where to start? Mike Wolfe and Danielle Cushman from American Pickers have all the answers.

Sebastian Clarke, Antiques

RoadshowExpert speaks

with us about the

secrets to a

good find.

Before beginning next week’s Yard Sale Extravaganza, learn how to spot the real golden ticket items, from Art Deco Furniture to Minature Teacups, we discuss a vast array of items and how to find a great appraiser in your area.

Volume 3 Issue 6 October 2013

Mail Call:Answers To All

Your Latest Emails

This artwork is based on using the grid system made popular by the designer Wim Crowell. Using this system I created a magazine that brings a sense of antique meets 60s design elements.

The colors are muted but still important because they tell a story. With this project, I attempted to create fl ow and beauty in a rigid space using 50s style rounded boxes and serif fonts.

Magazine Spread

camera obscuras with lenses, allowing for clearer image refraction.

It wasn’t until George Eastman’s 1885 invention of film that cameras got smaller - with his Kodak film loaded in, you would send the whole camera back to the factory to have it developed. Oskar Barnack began experimenting with 35 mm film in 1914 and built some prototypes of what eventually become the Leica I, the first practical 35 mm camera, released in 1925.

More improvements came when Kodak introduced the Retina I, the first camera to use a modern 135 film cartridge. Photography soon became affordable to all, even before the 1947 introduction of Polaroid’s instant camera.

Development of movie cameras kept pace, building atop the basic slide projection technology (magic lantern) which had been in use since the 1500s. The first movie cameras were developed around 1888, and Thomas Edison produced the first copyrighted film in 1894. In 1895, the Lumiere brothers of France first showed off their‘Cinematographe,’ a handheld combination projector and camera, in the first commercial public film screening.

Where it all began Photographic cameras were a development of the camera obscura, a device dating back to the ancient Chinese and ancient Greeks, which uses a pinhole or lens to project an image of the scene outside upside-down onto a viewing surface.

On 24 January 1544 mathematician and instrument maker Reiners Gemma Frisius of Leuven University used one to watch a solar eclipse, publishing a diagram of his method in De Radio Astronimica et Geometrico in the following year. In 1558 Giovanni Batista della Porta was the first to recommend the method as an aid to drawing.

Before the invention of photographic processes there was no way to preserve the images produced by these cameras apart from manually tracing them. The earliest cameras were room-sized, with space for one or more people inside; these gradually evolved into more and more compact models such as that by Niépce’s time portable handheld cameras suitable for photography were readily

available. The first camera that was small and portable enough to be practical for photography was envisioned by Johann Zahn in 1685, though it would be almost 150 years before such an application was possible.

Collecting and AppraisingPhotographic cameras were a development of the camera obscura, a device dating back to the ancient Chinese and ancient Greeks, which uses a pinhole or lens to project an image of the scene outside, upside-down onto a viewing surface. Although cameras can be traced back hundreds of years, the most popular antique cameras are those from the late 1800s and early 1900s.

For anyone who collects antique cameras, knowing the value of the item is important for several reasons. Some of these reasons include, but are not limited to, resell value, insurance purposes and bragging rights. There are several different antique price guides that a collector is able to use to determine the exact value of a specific camera. The factors that will

influence the value of an antique camera including condition, age and brand.

One site that offers a price guide of antique cameras is available at the web address collectiblend.com. This site offers a free price guide for more than 20000 classic cameras and 2000 lenses from 1800 manufacturers. When determining the value of a camera the owner has the option to have it appraised by an antique dealer or other professional. However, most of these individuals will use the price guides that are available for free to determine the items value. Another price guide is available at the web address www.eyescoffee.com/. This guide offers different categories of cameras to make the search for a specific brand quick and easy. If an individual is interested in knowing the retail value that their antique camera may sell for a resource that can be used is Ebay. Here the owner of the camera can see what items that are similar to theirs sold for. This can give them a basic idea of what they may actually receive if they sold their item. www.antiquecameras.net or www.eyescoffee.com

Antique and vintage cameras are valued by collectors for many reasons, from the historical

significance of 19th century wood cameras to the fine optics of classic vintage Leicas. Kodak and Polaroid are two other big names in cameracollecting, as is Bolex in movie cameras.

The principles of the camera obscura - a simple light projection box - have been understood for thousands of years, but it wasn’t until the late 18th century that Thomas Wedgwood discovered he could make simple prints using silver nitrate exposed to the sun. Over the next 100 years, a series of technical advances brought cameras into everyday life.

Nicephore Niepce and Louis Daguerre formed a partnership in 1829, and figured out a new chemical bath for prints, which shortened the exposure process to eight hours. Daguerre continued this research until he perfected the Daguerreotype, a print made on silver that was used up until the mid 1850s. Daguerreotypes and other formats (e.g. cyanotypes, ambrotypes, tintypes) were made with wood cameras, which were essentially

Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyToday the most used cameras are in our

back pockets, but the history behind them screams nostalgia as well as science. The technology behind the

camera is one of beauty and grace.

Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique Photography

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This artwork is based on a technique used to designer Saul Bass, in a movie campaign he designed for The Man With the Golden Arm. This cut and paste technique is applied to the

1958 movie, The Vikings and is infused with reds oranges and yellows to provoke the mind of war, and love. In addition to a poster, the DVD case and promotional theater cup are complementary.

Movie Promotional Campaign

As a project for learning layout designs, we were asked to create a typeface analysis book to represent our understanding of typography and informational presentations. I chose the neutral

color scheme so as not to take away from the beautiful form of the typography. Each page shows comparative and contrasting ideals of letters and how they are formed.

Typeface Analysis

This campaign is based on a re-branding project done on the popular company Sears. The Sears company was chosen because of its struggles in the last decade to keep up with companies like Dillard’s,

Macy’s, Lowe’s, and Home Depot. I chose to use a clean and simple typographic footprint to help mod-ernize the face of the company. The above ads were created based on a brainstorming exercise to target a

specifi c consumer group: women ages 25-45. They produce a simple answer to the everyday questions in the consumer’s mind. The colors were chosen be-cause they are classic and timeless.

Marketing Campaign

When you know you’re going to have

to Do It Yourselfwww.sears.com

When you know you have nothing to wear

www.sears.com

When you know it’s time for a new fridge.

www.sears.com

SEARSFrom our home to yours.

SEARSFrom our garage to yours.

SEARSFrom our closet to yours.

As a part of the campaign I decided to expand on the design and bring in the functionality of a web page and a facebook page for Sears. The colors and design are very much based on a

Christmas and Winter scheme. The mobile app button is composed of the typographic logo and the color scheme of the American fl ag, subtly evoking patriotic feelings toward the design.

SEARSFrom our home to yours.

SEARSFrom our garage to yours.

SEARSFrom our closet to yours.

Marketing Campaign

As a collaborative effort with two other students, Carlos Lopez and Kayla Seagle, we were asked to rejuvenate a brand on the down slope. We chose PEZ to bring back in a new and profound

way using characters as centerpieces to promote the PEZ product. Colors were chosen to comple-ment the characters and their identities as well as catchy slogans.

Marketing Research & DesignCollaboration

As a collaborative effort with two other students, Carlos Lopez and Kayla Seagle, we were asked to rejuvenate a brand on the down slope. These pieces are promotional items used

in the total campaign for PEZ.

Muppets poster is property of Disney and was used to produce a streamlined effect.

Marketing Research & DesignCollaboration

Although his ideas were bauhaus-related, unlike many Crouwel was not a dogmatist.

He was fascinated by the ideas about serial and mass production, as he stated “we need the machine since we have no time”. But he also believed “the machine cannot replace the precision of the human eye and human feeling”.*Crouwel’s work has always consisted of these two essential elements: the emotional aspect and the rational one.

The task of the designer consists of analysing the design project and solve the problems he distilled in an objective way. The message and the way it should be presented flows out of this process. Graphic design is a wide field in which Crouwel mainly focussed on type. He works quite constructive, constructs type, and works on grids. Crouwel is especially admired for his systematic approach and his creative handling of the shape of letters. His

work was influenced by the pre-war Werkmann and post-war Sandberg, an individualistic generation of typogra-phers who dared to juggle with letters.

MODERNIST, FUNCTIONALIST, PURIST

Crouwel is a modernist and impressed by a typeface like Helvetica, which was more neutral than any other typeface. “A face shouldn’t have a meaning in itself, the meaning should be in the content of the text.”* In his work Crouwel chose sans-serif faces that allowed numerous combinations, like Gill (Van Abbe museum) and Universe (Stedelijk). The essential information was set in one returning typeface and the title of the exhibition slightly reflected the feel of the exhibition. He looked at the work of the artist, got an impression and tried to translate it typographically. An example of this way of working is found in the

exhibition about Leger. Leger’s work could be recognized by its heavy lines around the images. This influenced him to create the word Leger with thick black lines so it would dominate the poster. Crouwel always searched for the abstract, something that would strike the eye.

As a functionalist Crouwel focussed on the readability of his work. But when he had to make a choice between readability and aesthetics, he chose aesthetics. “When you’re a functionalist you want to make things comprehensible, readable, make your ideas visible. I feel myself being a modernist, a functionalist, but aesthet-ics always stand in the way.” he says.

Couwel is a purist as he mainly uses type, but in the course of time non-typographic elements like lines and even reproductions would appear in his work. These slight changes of direction can be explained.

“

“

You can’t do better design with a computer, but you can speed up your work enormously.

This artwork is based on using the grid system made popular by the designer Wim Crowell. The fi rst two are about the designer himself, using his system and technique. The last

spread is referring to Paulo Coelho, one of the most translated authors of all time. Each design uses white space to create a dramatic effect while encouraging a more easily read article.

Magazine Layout

paulo coelho

The Writer,The Founder,

The Man.

From writing

the most

translated books of today

to building a humanitarian

empirethe only thing we

should ask isWhat’s Next?

Paulo Coelho was born in Rio de Janeiro, Brazil, in August 1947. He has led a very intense life. Before

he became internationally known and a worldwide bestseller, he had to over-come many obstacles. As a teenager, he had to face the brutality of electric shock treatment in the psychiatric hospital where his parents, who took his rebelliousness as a sign of madness, interned him three times between 1966 and 1968. As a member of the esoteric underworld, he was put in prison for alleged subversive activities against the Brazilian dictatorship and subjected to physical torture.

Later, Paulo joined forces with rock star Raul Seixas and, as a hippie, was very much part of the age of “love and peace” and “sex, drugs and rock’n’roll”. Together they composed 120 songs (between 1973 and 1982) that revo-lutionized Brazilian rock music; some of which are hits today. Hérica Marmo has described that period of his life in

his book, The Magician’s Song: Paulo Coelho’s Musical Career, published in 2007. Hippie, journalist, rock star, actor, playwright, theatre director and producer of television programs, this whirlwind life came to an end in 1982, during a trip to Europe. In Dachau and later in Amsterdam, Paulo had a mys-tical meeting with “J”, his new mentor, who persuaded him to walk the Road to Santiago de Compostela, a medieval pilgrim’s route between France and Spain.

In 1986, at the age of 38, Paulo Coel-ho walked the Road to Santiago, and it was there that he reconverted to Christianity and found again the faith bequeathed to him by the Jesuit fathers of his school years. He would later describe this experience in his first book, The Pilgrimage, published in 1987. The following year, his second book, The Alchemist, established his worldwide reputation. The novel has already achieved the status of a uni-

versally admired modern classic and has been on The New York Times best seller list for more than 300 consecutive weeks, becoming the longest title on the prestigious rank. This story, consid-ered to be timeless by many, is set to enchant and inspire whole generations of future readers.

He has received numerous presti-gious international awards. The critics have praised his poetic, realistic and philosophical style, and the symbolic language that does not speak to our minds, but to our hearts. He has been a member of the prestigious Brazilian Academy of Letters since 2002..

Paulo Coelho received the 2009 Guinness World Record for the Most Translated Author for the same book (The Alchemist). Moreover, he holds the Guinness World Record for the Most Translations (53) of a Single Title (The Alchemist) Signed in One Sitting (45 minutes).

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Wim Crouwel

WWim Crouwel, born in Groningen (the Netherlands) in 1928 is a remarkable and

inspiring figure with an inventive spirit and vision, vigorous and always distinguished.

He designed his first poster in 1952. After leaving artschool he became a painter leaning towards Expressionism, but as he designed this first poster he discovered the pleasure of organising visual information in an aesthetical context.

The contrast between Crouwel as a lyrical expressionist painter and objectivating functionalist designer couldn’t be more extreme. As a designer he felt related to the Bauhaus ideas, the swiss-inspired international style. He was fascinated by the rational aspect in Bauhaus typograpy.

Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s.

Logos are one of the single most powerful keys to the success of a business. The difference between a good logo and a great one can mean the difference between good sales and

great sales for a company. These are just a few of the logos I have worked on for mock and real businesses.

Logos

The Yoga Mat is a newspaper created for a community of yoga enthusiasts.

Geppeto’s is a pizzeria located in Denver, NC. This is a redesign on their existing logo.

Speedee All Car Care is a repair shop located in Pineville, NC. As a startup business, they required a completely fresh

design.

The Elusive Collector is a conceptual magazine for antique collectors.

Carolina Eco Roof Cleaning is located in Charlotte, NC and this is one of many logos created to fi nd them a specifi c

look and feel.

Porterhouse Bar & Grill is a conceptual restaurant created to show the use of distressed type.

For a business to thrive, they must be seen and understood, at least to some degree. This understanding can be achieved using promotional items and further expanding the

brand. This type of marketing comes in handy in retail situations such as the PEZ visitors center. By making shirts, bags, and signage that has continuity, consumers feel a sense of belonging.

Collateral

www.pez.com

Find Love

Power UP

www.pez.com

www.pez.com

Double Date

As a lesson in pre press printing, we were to come up with a concept for a magazine and incorporate printing defi nitions. I chose to use an Egyptian theme and used this to present all the

various printing marks, defi nitions, and errors that a graphic designer should know and understand. Pre-Press Production Book

EGYPTIAN EXPLORER

PRESENTS:

Pre-Press Production

2 3

ContentsMaking Their Mark 4 Registration Marks Color Bar Crop Marks Bleed Marks Trim Marks

Many Shades of Egypt 6 Full Color Monotone Duotone Tritone Quadtone

Innovative Genius 6 Reverse Print Surprint Overprint Spread Clipping Path Gutter Jump Trapping Choke

Egyptian Art 8 Vignette Halftone Halftone Shapes Moire

Making Their Mark

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Color Bar A color test strip printed on a portion of the press sheet that is trimmed off after printing. This bar allows for proper determination of the quality of the printed material and helps detect inking problems.

Registration Mark

A cross-hair or target-like shape used to help align printed images. This mark is printed outside of the page area where it is trimmed off after printing.

Crop Mark Crop marks are lines near the margins of artwork or photoswhere to trim, perforate or fold depending on what is indicated to the printer.

Trim Mark These marks are found outside the trim area in the form of short, straight lines. They are used to trim the print job to size.

Bleed Marks Bleed marks are used to show the edge of where images, ob-jects,or text in a layout extend beyond the trim boundariesof the page. Typically they are used when a designer wants to insure that an image “bleeds” off of the page (or extends all the way to the edge) therefore creating a specific look and feel to a printed material.

Registration MarkColor BarCrop/Trim Marks

As a lesson in pre press printing, we were to come up with a concept for a magazine and incorporate printing defi nitions. I chose to use an Egyptian theme and used this to present all the

various printing marks, defi nitions, and errors that a graphic designer should know and understand. Pre-Press Production Book

Many Shades of EgyptMany Shades of EgyptMany Shades of Egypt

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The above full color photograph has not been altered from its original form. All colors, shading and depth is at full strength.

An image that consists of three different colors of ink to produce a subtle range of tone. Usually black is one of these colors and it is often combined with 2 Pantone spot colors.

A term used in the color prepress trade to refer to the four separated films, cyan, magenta, yellow and black.

The above is an image that contains shades of two different colors. In most cases, these two colors are black and a spot color such as a Pantone color. Sometimes duotones are printed using two black inks to increase the detail and saturation of the image. Applications like Photoshop create a duotone by applying two different tone curves to a gray-scale image.

Ful

l Col

or

Mon

oton

e

Duotone

Tri

tone

Qua

dton

eA monotone is an image which only has one tone - i.e. no tonal gradation as you get in a mono-chrome. No “shades” of whatever color it is in.

Innovative Genius

8 9

Overprint

Gutter Jump

Clipping Path

Surprint

Reverse PrintA form of printing that allows for the paper color to show through instead of ink allowing the type or image to be formed in the area.

EgyptianArchitecture

EgyptianArchitecture

Printing over a previously printed area of either text or graphics, or the combining of two negatives on one printing plate with one negative super imposed over another.

A form of printing that effectively blends he printed colors to produce new ones, such as creating green. This process extends the range of the color palette for any design made for print.

EgyptianArchitectureEgyptian

ArchitectureEgyptian

Architecture

A closed vector path used to cut out an image while using an image editing software program such as Photoshop or Illustrator. Anything outside the path is omitted from the output after applying the clipping path.

A phenomenon when an image or text extend across the space between two facing pages. This space between i called the gutter, therefore a gutter jump goes all the way across.

SpreadTwo facing pages in a publication such as a newspaper or magazine.

TrappingThis is a technique that minimizes the effects of misreg-istration by slightly overlapping abutting colors.

ChokeA type of trap in with the thickness of an object is reduced,

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Egyptian Art

A gradation change of only one color that varies only in strength or lightness. A vignette can also refer to an illustration or image that gradually fades away, blending into the unprinted paper or the background color. It is sometimes referred to a graduated background tone.

Vignette

HalftoneHalftones are the result of a technique that simulates continuous tone imagery through the use of dots, varying in size, shape, or spacing.

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Moire is an unsightly interference pattern that appears on images that have been scanned from a previously printed source such as a newspaper, magazine, or book. Moire appears as a checkered or herringbone type of pattern. The pattern is a result of the halftone screen process used in modern printing where patterns of small dots are overlaid to produce color and shading.

Moire

HalftoneShapesHalftones Shapes are those that are directly created from the halftone technique. They are simply shapes made from round, elliptical, or square dots and they form a shape.

Nadia Waters was born in October of 1985 in a small town in North Carolina. Growing up as a child of hippies, she grew to be fascinated by the world of art. During her journey she found her passion in creating anything and everything she could. It was always a dream of hers to make a change in the world through art. She loves painting, designing, and horses. Her studies include Graphic Design and Biology and she hopes one day to reach her dreams to make a difference in the lives of others.

Thank you for taking the time and allowing me to share my portfolio with you.