NAGARJUNA HERBAL CONCENTRATES LTD

ORGANISATION STUDY

NEED OF THE STUDY

To provide a general awareness of the

functioning of the various departments and

management of the company

This study helps to understand the various

functions of each department

OBJECTIVES OF THE STUDY

• To study the structure of the organisation.• To understand the functions and working of

various departments of the organisation.• To understand the roles and responsibilities of

various managerial personnel• To gain practical knowledge in the NHCL

INDUSTRIAL PROFILE

• Ayurveda or Ayurveda medicine is a system of traditional medicine is native to Indian subcontinent and a form of alternative medicine

• The oldest known ayurvedic texts are the SuśrutaSaṃhitā and the CharakaSaṃhita.

• . Ayurveda is the original contribution of India (Bharatha) to the world and treats man as a whole - which is a combination of body, mind and soul

Cont…

• Ayurveda is composed of two words, Ayu which means Life (Longevity) and Veda which means Knowledge (Science).

WORLD SCENARIO

• As the global market is big and expanding, the Indian herbal industry is focusing on exports

• Total global herbal market is of a size of 90 billion dollars

• India has 16 Agro-climatic zones, 15 biotic provinces 45000 different plant species and 15000 medical plants that include 7000 Ayurvedic, 700 in unani medicine, 600 in sidha medicine and 30 in modern medicine.

INDIAN SCENARIO

• There are number of companies producing Ayurvedic medicine in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies

• The key suppliers in ayurvedic products are Dabur, vaidyanath and Zandu which together have about 85% of India’s domestic market.

•

COMPANY PROFILE

• Incorporated in the year 1985• commissioned in October 1989• The company has an authorized capital of Rs

5,00,00,000 and paid-up capital of Rs 2,64,80,000

• company provides employment to over 1200 persons directly and indirectly.

• Products of NHCL-Arishtams, Thailams, Lehyams, Gulikas,Etc

COMPANY PROFILE

• MISSION “Restoration of Ayurvedic to its original glory”• VISION“To be the best solution provider in the health

care through in Ayurvedic”• VALUES By understanding the deep and fundamental needs

of its people, its customers, its investors and Eco system

ORGANISATION STRUCTURE

DEPARTMENTS

• Finance department • Human resource department • Operation department• Production department• Personnel department• Maintenance department• Research and development• Production /operation department• Quality control department

FINANCE DEPARTMENT

• NHC Ltd. is a public limited company had on authorized capital of 500,00,000

• The firm prepares its final accounts at yearly intervals

• Accounts are allowed to check by the auditors in the every financial year and report is published to the share holders

• To evaluate the future performance they are using the ratio analysis

HUMAN RESOURCES DEPARTMENT

• Human Resource Management is based on ideas and techniques developed to enhance worker motivation, productivity and performance

MARKETING DEPARTMENT

• Nagarjuna has emerged as one of the top-most leader of Ayurveda market in Kerala by means of its marketing strength

• Nagarjuna has a wide marketing network; which includes over 800 franchises outlets in Kerala and over 150 franchises outside the state

• In Kerala, the marketing operations of Nagarjuna are mainly under divisions of Generic division, Ethical division and OTC division.

SALES DEPARTMENT

• The company had a huge market on the basis of the market and competition

• total sales is Rs.397, 396,029 IN 2013• Target fixation is on the basis of the demand

contribution, season, availability of raw-materials etc.

• Distribution channels are motivated through giving free transportation facility

MAINTAINANCE DEPARTMENT

• Production in the concern depends largely on the maintenance department.

• machines are kept in the proper condition so as to maintain the quality of the product

• preventive maintenance aims to locate the source of trouble and to remove them before break even down occurs

PRODUCTION/OPERATION DEPARTMENT

• Production is the heart of an organization ie, it is the primary business of an organization

• Nagarjuna Herbal Concentrates has a product line of 500 medicines

PURCHASE DEPARTMENT

• The company is purchasing 400 tones of material per year

• Assistant manager of purchase and two other staff are concerned with the purchasing process

• Procurement is always on the basis of the requirement or needs

• . ‘Just in time’ is the buying technique practiced for purchasing raw-material for immediate and periodic requirements

QUALITY CONTROL DEPARTMENT

• Nagarjuna has a full-fledged and most modern quality control laboratory Nagarjuna has a full-fledged and most modern quality control laboratory

• Quality control department is working for the checking and assuring the quality of each process and each product,

SWOT ANALYSIS

STRENGTHS• NHCL produces good quality products at

reasonable price • Wide distribution network• Good & Efficient Marketing System• Producing more than 500 products

WEAKNESS• Non Availability of getting medical plants• Low number of production Manufacturing

Units• Advertising is very Low• Production is Low

OPPORTUNITIES• Good Demand• Scope for Innovation and R&D• Medicinal plants cultivation & preserving rare

medicinal plants• NHCL is now trying to link with tourism area

THREATS• Entry of duplicate• Cut throat competition• Scarcity of raw material

FINDINGS AND SUGGESTIONSFINDINGS• Year by year it earns increasing turnover and demands. • The labor-Management relationship in this company is so good.• Non-Availability of raw drugs• NHCL is also interested to know whether their agencies are

satisfied or not. • Wastage is very low.• Nagarjuna Herbal Concentrates Limited is facing competition

from similar industries, which are manufacturing and marketing the Ayurvedic products

• Nagarjuna Herbal Concentrates Limited has less advertisement.

SUGGESTIONS• Experienced employees.• Arrange adequate supply of raw materials.• Increase the advertisements.• Increase and find the source of raw materials.• Keep the tradition and heredity of Ayurveda

and do not make anycompromise withregard to the quality and validity of the product to attract the customers.

CONCLUSION

• Nagarjuna Herbal Concentrates Ltd. as ISO 9001:2000 certified company was establish in the year 1989 with the mission to contribute to ayurveda in a creative manner in Kerala and else where. Within a short span of 25 years, Nagarjuna has become the second largest Ayurvedic house in Kerala, with a turnover of 27crores and include over 800 retail outlets in Kerala and over 150 outside the state.

• Most of the agencies of Nagarjuna are satisfied with them and the well structured organization and the qualified personnel in all departments also contribute to its success.

Thank You