nail your content writing
TRANSCRIPT
nail contentwriting
FELDMAN CREATIVE
and inspire your readers to respond
agenda
P L A N N I N GOBJECTIVES
MEDIARESEARCHMESSAGE
STORY
W R I T I N GHEADLINESVOICECONNECTIONEMOTIONSCONVERSATIONACTIVATIONEXPRESSIONSIMPLICITYFUNSTORYTELLINGAROUSALCALL FOR ACTION
N A I L C O N T E N T W R I T I N G
nail great writingrequirespreparationgreat contentrequiresplanning
nail ZERO INON THE GOAL
PLAN & PREPARE
nail ALIGNthe specific objective of each piece with the broad objective of the marketing plan
PLAN & PREPARE
nail whatRESPONSE will you aim for?
PLAN & PREPARE
nail how will you deliver
value?
what questions will you
answer?think: i’m here to help
PLAN & PREPARE
nail KNOW THE
TURF
PLAN & PREPARE
nail THE MEDIAWHERE WILL THE INTERACTION BE?
WHEN? WHY?
PLAN & PREPARE
nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?
PLAN & PREPARE
nail HAVE A MEANINGFUL
MESSAGE
PLAN & PREPARE
SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
PLAN & PREPARE
nail HOW WILL YOUR CONTENT BE
RELEVANT?
PLAN & PREPARE
nail HOW WILL YOU TELL A UNIQUE
STORY?BRAND
PLAN & PREPARE
writeit’s time to
it’s time to make your content come alive
it’s time to make your content come alive
HIT YOUR HEADLINEHARD
it’s time to make your content come alive
MAKE IT A PARTY STARTER
TANTALIZE AND TEASE
TOUCH A NERVE
HIT YOUR HEADLINEHARD
it’s time to make your content come alive
GET OVER yourself
it’s time to make your content come alive
the reader is the maincharacter
MAKE ‘YOU’ YOUR MOST USED WORD
GET OVER yourself
it’s time to make your content come alive
GET THE
NOD
it’s time to make your content come alive
pose a question
make a statement
go on a journey together
GET THE
NOD
it’s time to make your content come alive elicit
feelings
it’s time to make your content come alive
emotions first, reasoning second
desires
motivations
elicit
feelings
it’s time to make your content come alive
write to a friend
it’s time to make your content come alive
write to a friendhave a conversation no formalitiestype the way you’d talk
questions
it’s time to make your content come alive
activate with verbs
it’s time to make your content come alive
activate with verbsuse adjectiveseconomically
use verbs with vigor
action
it’s time to make your content come alive
express yourself
it’s time to make your content come alive
express yourselfput your fingerprintsall over the content
find your voice
use it
it’s time to make your content come alive
speak HUMANbeing
it’s time to make your content come alive
speak HUMANbeing technobabble is a buzzkill
put a lid on the lingo
little words, big ideas
it’s time to make your content come alive
HAVE FUN
it’s time to make your content come alive
HAVE FUN lighten upbe cheekyuse rhetorical questionsuse your sense of humor
it’s time to make your content come alive
tell stories
it’s time to make your content come alive
tell stories storytelling elementstime and placecharactersconflictresolution
it’s time to make your content come alivearouse
it’s time to make your content come alivearouse
make hearts poundbuild curiosityforeshadowcliffhangerssurprise
it’s time to make your content come aliveteach
it’s time to make your content come aliveteach
your mission:educateshare your knowledgegenerously
deliver value
it’s time to make your content come alive
call foractiondon’t say goodbye. tell readers what to do next...
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REVIEWW R I T I N G R E Q U I R E S P R E P A R A T I O N
C O N T E N T R E Q U I R E S P L A N N I N G
nail it and the reader
shallrespond
content marketingcopywritingcreative direction
email [email protected] @feldmancreative.com
PRESENTED BY
barry feldman