nakshatra
TRANSCRIPT
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Type Public
Industry Jewellery, Diamonds
Founded 2000
Headquarters Mumbai, India
Key people Mr. Mehul Choksi, Chairman, Mr Adri Voorn, Director
Products Lamhe, Glitterati, Vivaaha, DER, Solitaire and Saumya
Parent Gitanjali Group
Website Nakshatra Diamonds
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Parent Company Gitanjali
Category Diamonds and jeweler
Sector Lifestyle and retail
Tagline/ Slogan Divine luck; Glow Divine
USP Beautiful, elegant and timeless
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STP
Segment
Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol
and to gain satisfaction
Target Group Upper middle and upper class from the urban areas
Positioning Depicts the culture and tradition of India
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SWOT Analysis
Strength
1. Most famous and desirable brand for the consumers in India2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs4. It’s one of the exporting diamond product company5. It is one of India’s fastest growing and top of the mind jewellery brand
Weakness
1. Despite high brand presence, local and domestic competition makes it difficult to control the market share2. Global penetration is limited, which can be a huge market
Opportunity
1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east2.Needs to increase its retail presence in India3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.
Threats
1.Fragmentation of rough diamond supply2.Valatility in the prices of Gold and diamonds3.Emergnce of new mining areas4.More demand into studded jeweler and solitaires
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competitors
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Thank you