Name: ____________________________________ Advertising & Design Ms. Pompilio Term: Spring 2020 Please submit on Edmodo.com by attaching your document to the correct assignment. I will follow up with you to ensure you do not have any issues via email. Week 2: Assignment 4 Date Completed: ___________________ Work on the following work sheets Pages 2-8. While answer questions, please write the page number and question number. Page 2 – Label your page Q 1-12. Pages 3- 8 – Please write the Step Number.

Name_______________________________________________________________________ Week 2: Assignment 4

W hat i s a L ogo? A LOGO is a combination of letters and/or graphics creating a single design used to identify a company. “Logo” is short for the term “Logotype.” A CATCH PHRASE is an expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, typically spread through a variety of mass media (internet, movies, television, radio, etc.) as well as word of mouth. (example: Skittles: “Taste the Rainbow” or McDonalds, “I’m Lovin’ It!”) A PRODUCT DESCRIPTOR tells you the flavor or type of product. NET WEIGHT is the amount of a product that is in the package. It tells you the weight of the product without the weight of the packaging. Directions: Answer the questions below:

1. Name a logo you see in this classroom:____________________________________________________________ (NOT McDonalds or Skittles!)

2. Name a different logo that you see every day: _____________________________________________________ (NOT McDonalds or Skittles!)

3. Use the vocabulary words from above to fill in the lines below to label what part of the design the arrow is pointing to.

_______________________ __________________________ __________________________ _____________________________ __________________

__________________ _________________ ________________________ ___________________________

4. 5.

6.

7. 8.

9.

10.11.

12.

Name: ________________________________________ Period: ____ Date: ________________

Step 1: Name What name(s), word(s), or letter (s) that must appear in the logo? What name(s), word(s), or letter (s) could appear in the logo? Step 2: Images What are some images that you associate with the business, person, or organization you are designing the logo for? (example1: coffee business-coffee beans, coffee cup, grinder; example 2: artist-paintbrush, pencil, paint, palette, beret) Step 3: Describing Words What are some words you would use to describe the business, person, or organization you are designing the logo for? (example: strong, trustworthy, friendly, reliable, brilliant, creative, etc.) Step 4: Describing Images What are some images you could associate with the describing words in Step 3? (example: brilliant – light bulb; friendly – smiling face; strong – weights, etc.)

Step 5: Manipulate the Type 1. Think about the letters that are unique to your logo (1st letters, initials, etc.). Sketch out some ways you could manipulate one or more of the letters in the logo. See examples to the right of how just the letter “d” is changed into several different designs. 2. Think about the words you will use in the logo. Sketch out some ways you could uniquely represent the words. See examples to the right.

Step 6: Manipulate Some Images Look at the list of images from step 2 and step 4. Sketch out some graphic versions of those images. Look at the examples on this page to see how other companies incorporated images into their logos.

  

  

  

  

 

 

Original Recreation

Step 7: Manipulate Some Images Look at the images from step 5 and 6. Try combining images, manipulating images, changing proportions, changing styles, etc. Go online to: HUhttp://www.artyfactory.com/graphic_design/graphic_design_lesson/graphic_design_1.htm UH and look at the different ways to manipulate images. Try some of them out.

Name: ________________________________________ Period: ____ Date: ________________

Step 1: Information for the Business Card, Letterhead and Envelope

Name of the Person the Card is for: _______________________________________________

Title (Owner, Manager, etc.) _____________________________________________________

Address: ____________________________________________________________________

City: __________________________ State: _______________ Zip: ____________________

Phone Number: _______________________________________________________________

Fax Number: _________________________________________________________________

Email: ______________________________________________________________________

Website: ____________________________________________________________________

Step 2: Requirements

• All information that was provided in step 1 should appear on the business card. • All information provided in step 1 except the name of the person and title should

appear on the stationery. • The envelope should only include the name of the business and address.

• Think about design elements you can add to the business card, letterhead and envelope that will compliment the logo and information and make them look well designed.

• Business Card Size: 2” x 3.5” (portrait or landscape) • Stationery Size: 8.5” wide x 11” high • Envelope Size: 9.5” wide x 4.125” high