Name Game DeceptionsBerry waffles/yogurt/drinks may have no berries!

Students Attention! I had to pull a lot of the pictures out to get this

section of my lecture to load.

Blueberry Bits : ( The Real Deal : ) ≠

More tricky name gamesJuice ≠ Drink

Orange Drink- mostly sugar water flavored w/ some real juice. More like punch or even soda

100% Orange Juice The Real Deal : )

Legal, but deceptive!Beware of label claims

Some trueSome bogusTough to differentiateIgnore it all!

Remember! Product claims ≠

government guarantee a product is healthy.

Label Logos to Recognize

Certified Fair Trade

Typical products: coffee, tea, chocolate Pro: Safer working conditions, more fair wages paid; No child labor allowed Environmental safeguards required Con: Typically, higher priced, imported ‘luxury’ items Fair Traded items may be, but are NOT necessarily

organic, healthy, fresh or local

Labeling Organic Foods

100% organic = all ingredients are organically produced. USDA organic logo allowed

‘Organic’= 95% ingredients organic. Logo allowed ‘Made w/ organic ingredients’>70% USDA logo NOT

allowed

Organic Pros/Cons-you decide! Better for environment better for us! Usually more expensive NOT necessarily CFT, fresh or local!

Organic: (A few) USDA Qualifying rules

Plants no synthetic fertilizers, pest or herbicides x 3yrs. no sewer sludge used; cannot be irradiated no use of genetically modified (GMO) seeds

Animals no factory farming conditions no antibiotics/hormones (prevent disease/ promote

growth) no irradiation fed 100% organically grown feed

Genetically Modified Organism (GMO) DNA of live organisms, modified in a lab ~60%+ of US processed food has GMO content GMO label NOT required on US foods : ( Pros v. cons GMO unfolding over time Want to avoid it? Buy 100% organic or look for

this non-profit certification

CFT, Organic, Non-GMO Too pricey? Think before you buy! Better to increase intake of

conventionally produced veggies/fruits than reduce intake because organic, CFT, non-GMO are not affordable.

Do what you CAN!

Keep in mind: Labels are changingCurrent Proposed

Caloriesmore obvious

Added sugar a separate entry

Good Better Best!!!!!• Consume more food products that

make few/any claims!• Use ingredient list and Nutrition Facts panel as

source of product info. Ignore the rest!• Consume more products that need NO

ingredient list or Nutrition Facts panel!

In the meantime…….