name surname company / designation session titlethe future of retail. ... cracking the final mile is...

ELISEO BELMONTEAccenture / Managing Director

The Future of Retail

Content Slide – Option 1

To DataFrom Processes

80s• Procurement

• Finance

90s• Supply chain network

00s• Category management

• Assortment

• Pricing

• Promotion

• Loyalty

Copyright © 2017 Accenture All rights reserved.

Retail is facing its largest transformation wave since 1970…

HISTORIC PARADIGMOptimise commercial assets

1 HOW?Concept

2 WHAT?Offer

3 WHO?Traffic& Clients

NEW PARADIGMMaximise wallet share

2MOMENTSOF TRUTH

3Categories& Needs

• Apparel• Service• Enterta

4 Channel

• Web• Email• Stores

Purchase cycle• Weekly Cycle• YearlyCycle• Life Cycle

1

• Food• Catering• Baza• Digital

• Phone• SMS• Mail• Social

• Needs• Choice• Purchase

• Payment• Usage• After sales

NEW KEY

CAPABILITIES

Brand strategy

From Productsto Solutions

Channels/concept engine


From “Market share” to “Wallet share”

Top 5 Trends

1 Fewer, but more impactful, stores

half of America’s malls will close by 2030

The Amazon effect and we expect it to continue for the

foreseeable future.

The rise of alternative bricks and mortar channels: think fast

fashion in the US (likes of H&M, Forever 21 and Zara) or

discount grocery in the UK.

The stores that remain will be more digitally-led.

For specialists, physical locations will be a chance to flaunt their

credentials.

Hyperservice: Providing specialist advice - and enhanced

customer service in general – will become a priority for bricks and

mortar retailers of the future.



Cracking the final mile is still very much seen as the Holy Grail of modern retailing.

Retailers must continue investing in alternative fulfilment options in a bid to wean

shoppers off cheap and speedy home delivery.

We anticipate further innovation in the areas of third party (e.g. Google Express,

Shutl) and crowdsourced (Kanga, deliv) delivery, as well as greater ownership of

the final mile.

The use of drones, retailers running their own automated delivery truck fleets, or

even building smaller distribution centres closer to urban areas in order to win the

same-day war.

Cracking the final mile,…. even for B&M Retailers



2

Access a retailer’s free Wi-Fi.

in instore navigation capabilities

Personalised promotions/loyalty offers

utilising augmented reality both instore and online

Checkout-less stores.

Mobile payments.

Race for the most convenient store experience

“The store of the

future will be heavily

tech-driven”


3


Personalisation to reach new heights

“To engage with

shoppers in a bid to build

trust and awareness”



4

5

“The shoppers of tomorrow will look to be

rewarded for more than just transactions.

The future of loyalty can be best summed

up in three words: personalisation,

digitisation and gamification”

- Walgreens



The end of points-based loyalty cards

The importance of “Your Digital Platform”

NEXT: Adaptive Retail:Era of Retail Everywhere

Seamless Retail: Era of Omni-channel.

Customer Centric Retail:Era of Segmentation

.


EA

CH

ER

A B

UIL

DS

ON

TH

E L

AS

T

Scientific Retail:Era of Optimization

The Evolving Shopping Experience

Building Blocks of a Digitally Enabled Organization

CORE APPLICATIONS

ERP

Operations Technology

SocialEComm

Application

Security Infrastructure

People &

Process

AnalyticsCloud

MobilityWork Place


The New Digitally Enabled Retail

Differentiating and Innovative Applications

S/4 HANA Retail for

Merchandise

Management

HANA

+ +

Hybris

CAR

Predictive

Analytics

Unified Demand

Forecast

Real Time

Inventory

Real Time

Customer

Activity

ERP Back

Office

Digital

Front

Office

Middle

Office

Retail

Master Data

Governance

Solution

Finance

Distribution &

Logistics

MarketingCommerce


S/4 HANA Solution Portfolio for RetailSimplify IT Landscape and Business Processes to Unlock Business Innovation

THANK YOU

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