Nanci Johnson

Devi Cooper

For Nanci Johnson, what started as an itch to get back to work while raising young chil-dren turned into a resoundingly successful career and a personal passion. She started, fittingly, by studying to become a home appraiser. “While doing that, I realized I pre-ferred the sale piece in real estate, so I got my license and decided to start out slowly,” she says. “But I’m a Type-A personality, so it’s either all or nothing with me!”

Over the course of the next 25+ years, she represented countless buyers and sellers in Western Wisconsin and Eastern Minnesota; she earned her Broker’s license in Wisconsin and, at one point, ran a team of eight agents. “Now, my son and I work together,” says Nanci, who is Broker/Owner of Team John-son Real Estate Specialists out of Hudson, Wisconsin, with Edina Realty. “Technology has changed so much; you can do so much more with virtual assistants; my son and I handle everything!”

At least 75% of Nanci’s business comes from referrals or repeat clients. “Our clients like the personal, hands-on contact we provide. Real estate is about building relationships,”

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Realtor® | Broker-Associate of Team Johnson Real Estate Specialists | Edina Realty in Hudson, Wisconsin, Nanci Johnson, and her son serve the Western Wisconsin and Eastern Minnesota areas.

NANCI JOHNSON

says Nanci. “People want to know that they matter and they don’t want to be handed off.” Over the years, Nanci has been able to prioritize her clients’ needs without losing sight of what is most important in life.

“I always fit in my clients, but when my kids were young, I never missed their activ-ities,” she says. This appreciation for life balance resonates with Nanci’s loyal clients. “They also like that we keep in contact with

them,” she says, explaining a series of client appreciation parties and events. “We host a Halloween party, movie event, pictures with Santa and a fall event with food and bev-erages.” She often incorporates community giving into her events. “We’ll do a toy drive at the Santa event and I’ve done Red Cross Blood Drives.”

Nanci spreads the word about these events – and about the market – through social media,

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direct mail, phone calls and in-person con-tact. She likes that she gets to interact with so many different people through real estate. Each of them appreciates her dedication, knowledge, experience and persistence. “They know I’m going to get things done!”

Her love of homes and the real estate busi-ness shows in how she markets her listings and supports her sellers. “After we initially

meet with a seller, we give them the compar-ative market analysis and a simple priority list of things we recommend they do before listing.” Once they have a contract, Nanci offers staging services, along with profes-sional photography and videography that are “second to none.” She uses targeted social media boosts across every social media platform, including Facebook, Insta-gram, YouTube, Twitter, Google+, Blog

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and LinkedIn. “We advertise on all the major real estate websites and syndicate to thousands of other real estate sites.” They also host broker’s opens, luncheons and, depending on the listing, will advertise in luxury or specialty real estate publications.

Fortunately, Nanci manages to do all this and still maintain balance. “I love to spend time at our lake house and I love watersports,” she says, throwing in that she also happens to teach Zumba classes at her local gym. “My husband retired recently, at 55, and

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he then got his inspector’s license,” Nanci adds, noting that the future of her business is in the family. “I’d like to continue provid-ing the level of service that people should expect. I’m not about numbers,” she says.

“I want to work with clients who want to be a team, together. I enjoy working with peo-ple.” It’s through close teamwork between client and agent, she knows, that real estate magic happens.

To learn more about Nanci Johnson, visit http://nancilujohnson.com or go to her Facebook page,

email nancijohnson@edinarealty.com or call 715-377-6801