nanigans - ddm alliance summit marketing on facebook

Advertising Automation Software

GETTING CREATIVE:

THE SECRET TO

FACEBOOK ADVERTISING

SUCCESS


Creative Targeting Optimization


KRISTEN ALEK JOHN

Age: 21College student, Boston UniversityBoston, MASingleProficiency: Third year French in college; not fluentKey Attributes:• Likes French; interested in French

culture, movies• Likes trying to read French literature• Not naturally strong in language• Has visited Paris; would like to do study

abroad program in France

Age: 41Corporate Sales for NokiaEspoo, FinlandMarried, with a son and daughterProficiency: Native Finnish, German, English; decent Italian; nearly fluent in FrenchKey Attributes:• Travels all over Europe selling Nokia

equipment to businesses• Has built up a strong ability to acquire

and learn language• Likes to polish his fluency in the

languages he uses for business (Italian, French, English)

Age: 26IT ProfessionalSan Francisco, CASingle, lives in apartmentProficiency: Native English; can get along in SpanishKey Attributes:• Loves to travel• Enjoys language and culture• Watches foreign films• Not a master of any second language• Likes to attempt conversation in various

languages• Likes to travel with people or meet up

with people when traveling

Use personas


Attract interest


Intent/selling


Consistency


How much can you afford to test?

Budget Number of Concepts

Images per Concept

Total Number of Images per Week

Over $100,000 5 2 10

Under $100,000 3 2 6


How to conduct a creative test

Option 1 Option 2


THANKYOU(ANY QUESTIONS?)

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