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ENERGY BELTELECTRICITY FROM EXCESS FAT

TEACH YOUR CHILDREN TO EAT LAB GROWN MEAT

MAGICMEATBALLS

GROW YOUR OWN SNEAKER WITH BIOCUSTOMIZATION

Always dreamt of a pair of uniquely personalized sneakers? At Rayfish.com you can now ‘grow’ your own sneaker from a genetically engineered stingray. Using our online design tool you can remix the DNA of existing animal patterns into something nature could never have imagined. One fish. One shoe.

With Energy Belt, stop treating your excess fat like a liability, and instead embrace its untap-ped potential. Artificial protocells in the belt mimic natural brown fat, taking the energy from white fat and converting it into ATP. This chemical energy can be used to power everything from cell phones to pacemakers. Eat what you want at dinner, and give up that gym membership for good. Energy Belt cuts down on electricity costs while you cut down on size.

RAYFISH SHOES

As the planet’s population speeds towards 9 bil-lion, it becomes impossible to continue consuming meat like we do today. Lab grown meat, which is grown in bioreactors from animal cells, could be a sustainable alternative. Magic Meatballs playfully familiarize children with in-vitro meat. The balls come in different tastes and colors. They are full of vitamins, omega-3s and crackle in your mouth!

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WELCOMEA NEW SUPERMARKET IS COMING TO YOUR NEIGHBORHOOD: THE NANO SUPERMARKET MAKES THE IMPACT OF NANOTECHNOLOGY ON YOUR EVERYDAY LIFE TANGIBLE. OUR SHELVES ARE STOCKED WITH NANO PRODUCTS THAT COULD BECOME AVAILABLE IN THE MARKET BETWEEN NOW AND THE NEXT TEN YEARS.

Lab-grown meat, interactive wallpaint, an energy belt that converts excess belly fat into electricity, glow-in-the-dark dog poop, sneakers from genetically modified fish leather, gender-selecting condoms, and a pill that turns sweat into perfume. Our products are innovative, useful and wonderful, but sometimes also strange or even frightening.

Maybe you have never heard of nanotechnology. It is about making things on an atomic or molecular scale; one nanometer is one billionth of a meter. Nanotechnology is an umbrella term for a whole range of different technologies that take place on a scale between 1 and 100 nanometers. Companies and governments are currently investing millions of euros in nanotechnology, because it is generally thought that it will make our lives easier and better.

NANO REVOLUTIONDo you have products with nanotechnology at home? Yes, you do! Nanotechnology is already used in a variety of consumer products, from day creams to sports socks and from refrigerators to bread bins. Nanoparticles, for instance, provide extra UV-protection in cosmetics or improve the bounce of tennis balls. This is all very convenient, but at the same time there are a lot of things we don’t know about nanotechnology, for example if nanoparticles are 100 % safe and, possibly more important: How will nanotechnology change our everyday life?A wave of nanotechnology is flooding our society, but yet most people know very little about the impact of this new human achievement. Experts expect nanotechnology to have a huge influence on the way we live, comparable with historical

technological developments like digitalization, the industrial revolution, electricity, the printing press, the introduction of the written word, or the beginnings of agriculture thousands of years ago. Nanotechnology radically changes our notion of what is natural. It can make the dreams people have about themselves come true, but it can also lead to products we possibly shouldn’t even want to have.

PUBLIC DEBATEThe time is ripe for a public debate about nanotechnology. This discussion is indeed already taking place in newspapers, magazines, science cafés, in the theater and on television, and now also in the specially created NANO Supermarket. Whereas most debates about nanotechnology address our fascination with making things on an incredibly small molecular scale or the safety of nanoparticles, the NANO Supermarket tries to make the transformative influence of nanotechnology on mankind and society tangible and recognizable.

IN THE SUPERMARKET NEW HABITS, LIFE STYLES AND TECHNOLOGIES BECOME COMMONPLACE

We have chosen the supermarket as our stage instead of a traditional exhibition space, because a supermarket is both an everyday and a technological environment. Because of our frequent visits to the supermarket, we have come to view it as a normal or even boring place, but essentially it is a very futuristic phenomenon. Imagine what would happen if we put a randomly chosen person from the Middle Ages inside a contemporary supermarket: he or she would have very little understanding, or nothing at all, of the products on the shelves. Coke bottles? Body lotion? Energy bars? Milk cartons? Light products enriched with vitamins? Instant soup? Pregnancy tests? The supermarket is a place where

new habits, lifestyles and technologies are made commonplace. Therefore it is the perfect location to explore our nano future.

IS EVERYTHING IN THE NANO SUPERMARKET ‘REAL’?The great majority of the products on our shelves are still in a theoretical phase. Young designers and technologists from six different countries submitted them in response to our open call for nano product visions. A panel of leading professors of nanotechnology, designers, artists, philosophers and technical experts judged the submissions. The selection was made on the basis of originality, quality of design, technological feasibility, social implications and to what extent the product might promote discussion.

Only the most exclusive and exciting products are presented in the NANO supermarket. You shouldn’t expect a complete survey, but a compact collection of personal product views. Strict attention is paid to the technological basis of our products. There are more than enough tall stories about nanotechnology going around. The products you find on our shelves all have a feasibility label. This gives an indication of the year the product might be technically realized and lists which nanotechnology is used in the product.

CONCEIVABLE FUTUREAlthough we can look only a couple of years ahead and our products are based on a technology that is actually being developed today, we in the NANO Supermarket are somewhat looking into a crystal ball. Will that Energy Belt that allows you to charge your cellphone with your own tummy fat ever be realized? Is Nano Lift the botox of the future? Will we all walk around with a Twitter implant? It should not be taken for granted that the products on our shelves will actually be realized. We should interpret them as explorations of a possible future and not an inevitable one. The products in the NANO supermarket haven’t been designed to predict the future. They serve as something to hold onto in the here and now and can help us to determine what kind of nano future we really want.

Koert van MensvoortManaging director NANO Supermarket

IN DEVELOPMENTVERY SPECULATIVE SOMEDAY REALISED

FEASIBILITY INDICATORS FOR PRODUCTS

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CHANGE YOUR INTERIOR WITH ONE CLICK OF A BUTTONWALLSMART

People love change. We often change the interior of our home to make it look fresh and con-temporary again. Save the trip to the hardware store and the trouble of painting. Use Wallsmart! With Wallsmart it only takes the click of a button to change the color of your walls. Paint the wall of your choice just once with Wallsmart paint and then launch the supplied appli-cation on your laptop or PC. All you need to do next is choose a color from the menu.

SODA VEGETABLESGREAT TASTE, ZERO SUGAR

SWEATER SPRAY 40M2 SWEATER IN CAN

Many adults smoke around children with no thought for their developing lungs. Nico makes them aware of their behavior.

Nico is cute, cuddly and serious about your child’s health. Covered in nicotine-sensitive nano-cloth, Nico monitors your child’s exposure to secondhand smoke by changing from brown to black.

LOVES KIDS, HATES CIGARETTESNICO BEAR

EVERY EGG TELLS A STORYTHE HONEST EGG

Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. Honest Egg tells you the truth about your food. The color and pattern of each egg provides information on animal welfare, as well as how healthy the egg is for you. How much time did the chicken spend outside? How much room did it have? Is the egg rich in vitamins and wholesome fats? For ethical eaters, Honest Egg takes the guesswork out of shopping.

NANOSOCKNEVER BEND DOWN AGAIN

Many elderly people in our society have difficulty bending over. The Nano Sock is the perfect solution! High-tech nanopar ticles in the sock ensure that the sock pulls itself up bit by bit around your leg in a comfortable and safe way.

The socks are on your feet in a minute, fitting like a glove. It is a perfect start to your day and you are no longer dependent on others.

你好男孩 你好女孩THE GENDER CHOICE CONDOM

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FRESH FRUITZLIQUID GLASS PROTECTION

FLUORESCENT MICROBES REVEAL IF YOU HAVE THE FLU

FLU DOCSHARE YOUR HEALTHYLIFESTYLE

Our health is worth a lot to us. We exercise, eat healthy food and try to live a balanced life. Your health-insurance company will help you! The Twitter implant monitors your body and alerts your doctor if something in your body isn’t working properly. Therefore, medical interventions will occur at an earlier stage so you remain vital longer. The Twitter implant can also save you money on your monthly health-insurance bill. Your family doctor places the device free of charge. The Twitter implant can be supplied with various coaching programs including “Weight Watchers”, “Club Sportive” and “Alcoholics Anonymous”.

The FluDoc is a personal flu test that uses genetically modified microbes that are sensitive to human influenza viruses. Just like the canary birds that were used in the coalmines to warn miners of dangerous gas, the bacteria in the FluDoc detect if you have the flu. The FluDoc comes with a variety of capsules, testing for the latest flu viruses.

Extra capsules for the most recent viruses are available separately at your local drugstore.

B12X GUMBALLSCONCENTRATION IN A LITTLE BALL

HOME TEST CERVICAL CANCER

TWITTER IMPLANT

Using genetically modified bacte-ria, Keratin Ink turns your finger-nail clippings into a highly perso-nal ink for writing and drawing. The bacteria transform the keratin in your hair and nails into a dark brown pigment. No need to worry about the microorganisms esca-ping: Each Keratin Ink well keeps the bacteria safely sealed away. A great gift for the eco-conscious recycler in your life.

RECYCLE YOUR NAILS INTO INKKERATIN INK

THORNY DEVIL W AT E R B O T T L ECLEAN WATER FROM

THIN AIR, MATE. DESIGN BASED ON

THORNY DEVIL LIZARD

REVIVED ABORIGINAL TECHNOLOGY

NANOSCALE AQUAPORIN FILTERS CHANNEL

WATER FROM EVEN THE DRYEST ENVIRONMENT

INTO BOTTLE

BIOJEWELRYGROW A RING FROM YOUR PARTNER’S BONE TISSUE

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RUNNING JACKETTHE COLOR SHOWS THE NUMBER OF CALORIES BURNT

MUSCLE BREAD BURN FAT, GAIN MUSCLEWEIGHT

SUMMER

4 - SEASON SHIRTALWAYS THE RIGHT TEMPERATURE

WINTER

For years, people have relied on harsh drugs and irritating alarms to control when they sleep and when they wake. Now, the Nansense wristwatch offers an all-natural way to determine your daily rhythms. Using painless nanoscale needles, Nansense monitors and regulates your levels of cortisol and melatonin, the hormones that govern circadian cycles. Have a deadline to meet? Spin the dial for a gentle way to stay awake. Drowsy from jet lag? Nansense will put you on local time in no time.

NANSENSETIME IS ALWAYS ON YOUR SIDE

NANO WINE

LUNGLESSA Q U A T I C R E S P I R A T I O N

EXPAND YOUR ENVIRONMENT

Something Fishy.

350 million years after crawling from the sea, we can finally go back. Lungless absorbs dissolved oxygen from the water, letting you enjoy unlimited time with the other 70% of Earth.

FOOD PRINTERBE CREATIVE, BE A CHEF

AVAILEBLE AT WWW.NEXTNATURE.NET/STORE

THE ENTIRE LIQUOR STORE IN ONE BOTTLE

BIO REACTOR HOME GROWN MEAT

THERMO CUPWITH INFRARED CONDUCTOR

DUST PILLEAT DIRT TO AVOID ALLERGIES

SELECTA DNAINVISIBLE PROTECTION

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BIOPHILI AGrow organ tissue with

the help of silkworms.

1Knife.

Latro

Eco friendly lamp powered by algae

GLO - DOO

ORGANIC GLAMMOOD RESPONSIVE MAKE-UP

SCALABLE HEELSNO MORE SORE FEET

SWALLOWABLE PARFUMSWEET-SMELLING SWEAT

FROM APPALLING TO APPEALING

MENOĖA NEW RITE OF PASSAGE

At the beginning of menopause, cele-brate your reproductive past by giving “birth” to a unique peace of jewelry. By using Menoé’s nano-coated birth control pills over a lifetime, you can grow a gem-quality pearl inside your uterus. This beautiful heirloom will inspire a new rite of passage in any woman’s life.

FRECKLE CHECK SCAN YOUR FRECKLES FOR A HEALTH UPDATE

One knife for all your needs

Dog feces are an unsightly blemish on city streets. With Glo-Doo, dog food laced with bioluminescent bacteria transforms each pile into an appealing way to light up the night. As the busy microbes get to work, they break down the poop and emit a blue glow in the process. Left long enough, Glo-Doo will decompose your dog’s doo into harmless, stink-free soil.

GROW YOUR OWN SNEAKER WWW.RAYFISH.COM

BIOCUSTOMIZEDFOOTWEAR

Always dreamt of a pair of uniquely persona-lized sneakers? At Rayfish.com you can now ‘grow’ your own sneaker from a genetically engineered stingray. Using our online design tool you can remix the DNA of existing animal patterns into something nature could never have imagined. After a good life at our fish breeding facility in Thailand, the fully-grown stingrays bearing your unique design are tur-ned into a one-of-a-kind pair of leather snea-kers. One fish. One Shoe.

CHOOSE NANO CONSCIOUSLY!

EPICUR TAKING YOUR MEDICATION

WWW.NANOSUPERMARKET.ORGGENERATE YOUR PERSONAL PROFILE AND DISCOVER HOW YOU RELATE TO EMERGING TECHNOLOGIES

PRODUCT DESIGNERSBiocustomized Sneakers:� Raymond Ong, Rayfish.comBiojewellery:� Tobie Kerridge, Nikki Stott, Ian ThompsonBiophilia:� Veronica RannerFreckle Check:� Yessica Isabel Garcia TellezConception Condom:� Aylin Groenewoud Dust Pills:� Wouter Widdershoven, Dirk Gooren, Ruperto Hernández, Castor BoursEnergy Belt:� Emmy van RoosmalenEpicur:� Stephan Hoes FluDoc:� Jan van der AsdonkFreshkeepers:� Roy van den Heuvel Glo-Doo:� Sanne KatKeratin Ink:� Casper Vos 1Knife:� Jeffrey Braun Latro:� Mike ThompsonLungless Aquatic Respiration:� Sean SerafiniMagic Meatballs:� Mark Kanters Menoé:� Robin Pohl Nano Lift:� Orestis TsinalisNansense:� Joshua Brevoort, Lisa Chun, Eric Baldwin, Ian CampbellNano Sock:� Nicolas Nelson Nano Wine:� Mensvoort | Grievink | Daas Necklace:� Marco van Beers Nico Bear:� Vincent Hamingh Swallowable Parfum:� Lucy McRayThorny Devil Skin:� John Vlaming Twitter Implant:� Hendrik-Jan Grievink Wallsmart:� Jonas Enqvist, David Menting

JURY MEMBERS 2012Lucas Asselbergs (Chair), Dave Blank, Mieke Gerritzen, Andries Meijerink, Tracy Metz, Ronald van Tienhoven

Stationsplein

Fellenoord Boschdijktunnel

Vestdijk

Mathildelaan 18 Septemberplein

Piazza Centre NS Station Eindhoven

21–28 OCTOBER 201210.00–18.00 HR

18 SEPTEMBERPLEIN EINDHOVEN

OPENING SATURDAY 20 OCTOBER 15.00

TEAMCreative Director:� Koert van MensvoortArt Director:� Hendrik-Jan GrievinkModel Masters:� David Menting (Nut & Bolt), Gordon Tiemstra, Jeffrey Braun (Afdeling Buitengewone Zaken)Graphic Design team:� Hendrik-Jan Grievink, Kris Soroka, Theresa Lupprich, Valentino Campici, Jack Hallan, Ruben Daas, Michael KluverCopywriting:� Allison GuyProduction team:� Krista te Brake, Tim Hoogesteger, Marieke KruithofSupermarket Guides:� Aylin Groenewoud, Jeroen van der Meij, Sonja Menting,Luuk Rombouts, Emmy van RoosmalenBus Design:� Maze de BoerCommercial:� Studio Smack

Design Coaches:� Arne Hendriks, Ronald van Tienhoven, Mike Thompson, Joris van Gelder, Menno Stoffelsen3D Printing:� Chet Bangaru, D.Search-LabNewspaper Printing:� Dijkman Offset Intiators:� Koert van Mensvoort and Marco Rozendaal

PARTNERS & SPONSORDe NANO Supermarket is a project of the Next Nature Network, in collaboration with the Technische Universiteit Eindhoven. Realized with financial support of the Mondriaan Fund and Stichting Doen.

CONTACTinfo@nanosupermarket.orgwww.nanosupermarket.org

PLACEBO BULLETSHIGH IMPACT, NON-LETHAL

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E CHROMILEARN TO READ YOUR STOOL

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NECKLACESHARE YOUR RECOVERY WITH YOUR LOVED ONES

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PHARMA SUSHI WITH GENETICALLY MODIFIED FISH EGGS

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24K-LIPSTICKWITH 24-CARAT GOLD PARTICLES

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BIO ELECTRICITY BONSAI SUSTAINABLE ENERGY FROM PLANTS

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NANOLIFTHAVE THE FACE YOUALWAYS WANTED