PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)

PI: Perena Gouma

Assoc. Professor

Lead: Jusang Lee

Graduate Student

Mentor: Clive Clayton

Director of Industry- University Center (SPIR) and Professor

• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )

• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition

• Uses in oil decomposition and environmental remediation (c) copyright 2011

•Industrial nano-manufacturing providers

•IP validation

•Partner/other distribution channels

(c) copyright 2011

•Suppliers of precursor material

•Building a brand •Pilot Studies

•Distribution

• New Product•Green

• Decomposes oil

•No energy cost to use

•Fast Remediation

•Recoverable

•Customizationn•Risk reduction

•Convenience/usability

•IP protection

•R&D capability

•Brand

•Expertise

•Marketing

•Distributors

•Dealers/Partners

•Marketing

•R&D costs

•Expanding their services

•Continuous/long term

•Sale of nanogrids™ © per square foot

• First to market; premium revenues

•Licensing other IP

•Remediation of Petroleum-based oil polluted water

•Manufacturing costs

Testing the Hypotheses

Building Blocks Testing

Customer Segments Oil-spill Remediation Companies

Value Propositions New Product in a Niche Market

Key Partnerships Dealers and Distributors

Key Resources IP protection/Know-How/R&D

Key Activities Pilot Scale Studies / Marketing

Customer Relationships Continuous / Expanding their Services

Channels Direct-Partner / Dealer/ Distributor

Cost Structure Manufacturing/Marketing/R&D

Revenue Streams Product Sales / IP licensing

• Came up with different packaging options for our product

• Contacted 30 potential customers about our product

• Tried to Recruit Members for IAB

• Calculated the Cost of In-House Manufacturing

• Draw a Revenue Model for Our Company

Here’s What We Did

•Rolls of fabric-like material

• Blankets

• Pads /mats

Packaging options

Our Product* Estimated Cost Existing Product in Market

Rolls of fabric-like material (Sold per square foot)

$10 U*** Oil Absorbent $ 20

Blankets (3x2 .5 feet) $50 P***Oil-Only Weighted Absorbent Blanket $ 112

Pads mat for small spill (15" x 18“)

$30 B*** INDUSTRIES Buff Oil Absorb Pads$ 51

Here’s What We Found

* Our product description: • new nanotechnology that collects & decomposes oil in water, in-situ

• It can hold oil up to 20 times its weight, floats in water, and uses sunlight to break down hydrocarbons into eco friendly products

Responses to Our Cost Survey

“I feel your purchase prices are too high for the mass of the remediation market. For a massive spill of 100,000 gallons or more, the cost would compare unfavorable with skimming and transporting for reclamation. For small spills your product is in competition with the cost of conventional absorbents plus landfill disposal. In this case, your $10 per sq. foot compares with $10-16 per ton landfill disposal.” Dan Gray, Hepaco Inc., Tucker, GA.

“I think that the pricing is right on, I think it shouldn’t be very difficult to sell the fabric, especially since its eco-friendly.Would these then, in theory, be able to be thrown in the trash along with MSW?Here on LI most of our garbage is burned, what type of off gasses are produced when these are incinerated?Also, would this product work on water/ocean/river spills?”James Cressy, Project Manager, Impact Environmental

Revenue Chart

Year 1 Year 2 Year 3 Year 40

10

20

30

40

50

60

($M)

First year revenues:20 SME of $100,000 sales/year= $2M2 LC of $1M /year =$2Mfirst year revenues : $4M

Second year revenues:75% retention of SME15 SME of $150,000 sales/year= $2.25M2 LC: $5M sales/yearsecond year revenues $7,25M

Third year revenues:maintain the domestic levels with existing customers but expand international sales to $3.5MThis will set us over $10M

Fourth year revenues:Add new line of products for existing market; expand into adjacent markets(off-site remediation; water purification; etc)Revenues to reach $50M

Payment & Order Flow

•Customer pays the invoice either directly to the company or to the dealer/distributor

Dealer

•Dealer invoices customer and delivers product•Dealer sends purchase order to the distributor for fulfillment

Customer

•Direct Sale to Customer•Sale to Dealer/Distributor

Distributor

•Distributor packages the order and ships it to customer