nanos weekly tracking, ending april 13, 2017 (released april...

Liberals 41, Conservatives 32, NDP 19, Green 3 in Nanos federal ballotNanos Weekly Tracking, ending April 13th, 2017(released April 18th, 2017 - 6 am Eastern)

NANOS

2

Ballot – The latest Nanos federal ballot tracking has the Liberals at 41.4 per cent support, followed by the Conservatives at 32.4 percent, the NDP at 18.7 percent, the BQ at 3.4 per cent and the Greens at 3.1 per cent.

Accessible Voters – Asked whether they would consider voting for each of the federal parties, 57.5 per cent of Canadians say they would consider voting Liberal while 47.2 per cent would consider voting Conservative. More than four in ten Canadians (42.4%) would consider voting NDP while 30.1 per cent and 29.0 per cent would consider voting BQ or Green respectively.

Preferred Prime Minister – Nanos tracking has Trudeau as the preferred choice as PM of 46.5 per cent of Canadians followed by Ambrose (19.4%), Mulcair (8.7%) and May (5.3%). Eighteen percent of Canadians were unsure who they preferred.

Qualities of a Good Political Leader – More than six of ten Canadians (63.0%) believe Trudeau has the qualities of a good political leader while 46.8 per cent believe Mulcair has the qualities of a good political leader. Ambrose and May received similar scores on this measure (Qualities of a good political leader Ambrose – 36.7%, May 36.6%). Of note, the score (QC only) on this measure forMartine Ouellet, the new leader of the BQ has hit a new 12 month high at 21.8 per cent.

Nanos Party Power Index – The Nanos Index which is a composite of a series of measures including ballot and leadership impressions has the Liberals with 61.2 points, the Conservatives 49.4 points, the NDP 45.4 points, the Greens 32.9 points and the BQ 27.1 points (QC only).

Visit the live Nanos data portal where you can dynamically chart ballot, preferred PM and Nanos Index numbers by region, gender and age. The methodology for the weekly tracking is posted here. PDFs of the polling reports are on the Nanos website.

Contact: Nik Nanos, FMRIAOttawa: (613) 234-4666 x [email protected]: @niknanos

At a glance

http://www.nanosresearch.com/data

http://www.nanosresearch.com/method

mailto:[email protected]

www.nanosresearch.com 3

A national dual-frame (land+cell) random telephone survey is conducted weekly by Nanos Research using live agents.

The weekly tracking figures are based on a four-week rolling sample comprised of 1,000 interviews. To update the tracking a new week of 250 interviews is added and the oldest week dropped. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20.

Contact: Nik Nanos(613) 234-4666 x [email protected]: @niknanos

Nanos Tracking Data Summary

Category order based on number of seats in the House of Commons

Ballot This week Last week

Oct 18 (Election

Call)4 Weeks

Ago

3 Months Ago (Jan

13/17)1 Year Ago

12 Month High

12 Month Low

Liberal 41.4% 40.3% 39.1% 41.9% 41.4% 43.7% 47.7% 37.9%Conservative 32.4% 32.6% 30.5% 28.5% 28.4% 25.9% 32.9% 24.2%NDP 18.7% 18.0% 19.7% 17.1% 16.2% 18.3% 19.3% 13.3%Bloc 3.4% 4.0% 5.5% 4.7% 6.1% 4.6% 6.3% 3.0%Green 3.1% 3.5% 4.6% 5.2% 6.1% 5.9% 6.8% 3.1%

Preferred Prime Minister This week Last weekOct 18 2015

4 Weeks Ago

3 Months Ago (Jan

13/17)1 Year Ago

12 Month High

12 Month Low

Trudeau 46.5% 47.0% 35.5% 49.7% 46.7% 51.1% 56.3% 45.4%Ambrose 19.4% 19.3% 29.1% 17.3% 18.8% 16.6% 20.3% 14.1%Mulcair 8.7% 10.5% 18.9% 10.6% 11.1% 9.7% 11.6% 7.4%Ouellet 1.7% 1.3% 1.8% 0.8% 0.8% 0.5% 1.8% 0.2%May 5.3% 4.6% 5.2% 4.3% 5.1% 6.0% 6.1% 0.2%Unsure 18.3% 17.3% 9.6% 17.4% 17.5% 16.1% 19.9% 14.0%

Canada Party Power Index This week Last weekOct 18 2015

4 Weeks Ago

3 Months Ago (Jan

13/17)1 Year Ago

12 Month High

12 Month Low

Liberal 61.2 61.2 58.1 62.8 61.9 64.8 68.0 60.3Conservative 49.4 49.8 49.3 47.8 47.9 46.1 49.8 44.3NDP 45.4 45.9 49.8 46.1 46.5 47.2 47.5 43.9Bloc 27.1 28.2 31.5 24.6 24.6 25.1 28.4 22.6Green 32.9 32.7 30.4 34.6 34.0 33.1 35.2 32.7


A national dual-frame (land+cell) random telephone survey is conducted weekly by Nanos Research using live agents.

The weekly tracking figures are based on a four-week rolling sample comprised of 1,000 interviews. To update the tracking a new week of 250 interviews is added and the oldest week dropped. The margin of error for a survey of 1,000 respondents is ±3.1 percentage points, 19 times out of 20.

Contact: Nik Nanos(613) 234-4666 x [email protected]: @niknanos

Nanos Tracking Data Summary

Category order based on number of seats in the House of Commons

Party Consider This week Last weekOct 18 2015

4 Weeks Ago

3 Months Ago (Jan

13/17)1 Year

Ago12 Month

High12 Month

LowLiberal 57.5% 56.4% 54.7% 58.1% 56.3% 60.4% 66.6% 55.6%Conservative 47.2% 47.0% 39.3% 44.0% 44.5% 41.4% 47.6% 35.2%NDP 42.4% 42.0% 40.4% 42.5% 40.6% 42.2% 44.5% 37.4%Bloc 30.1% 31.4% 30.4% 30.8% 34.8% 31.8% 39.8% 23.7%Green 29.0% 29.6% 22.7% 32.3% 29.0% 28.3% 32.9% 27.7%

Has Qualities of a Good Political Leader This week Last week

Oct 18 2015

4 Weeks Ago

3 Months Ago (Jan

13/17)1 Year

Ago12 Month

High12 Month

LowTrudeau 63.0% 64.5% 61.3% 66.6% 64.8% 67.8% 73.9% 63.0%Ambrose 36.7% 37.2% 51.8% 38.2% 37.6% 32.2% 39.9% 30.8%Mulcair 46.8% 49.0% 57.2% 49.8% 48.8% 50.4% 51.9% 45.6%Ouellet 21.8% 21.7% 51.2% 15.3% 17.0% 14.2% 21.8% 10.4%May 36.6% 35.0% 36.4% 36.1% 36.0% 35.2% 41.8% 33.8%

49%

41%

35%

32%

10%

19%

6% 3%4%3%

0%

10%

20%

30%

40%

50%

60%

LP CP NDP BQ GP

5www.nanosresearch.com

Weekly Tracking – First Ranked Choice – Long Term Trend(Four week rolling average ending April 13th, 2017, n=863

Question: For those parties you would consider voting for federally, could you please rank your top two current local preferences?

Election

Federal Party Accessible Voters

Nanos Weekly Tracking, ending April 13th, 2017(released April 18th, 2017 - 6 am Eastern)

NANOS


Question: For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Liberal Party

Contact: Nik NanosOttawa: (613) 234-4666 x 237Washington DC: (202) [email protected]

National – Weekly Tracking(Ending April 13th, 2017, n=1,000)

50%58%

39%

36%

10%

7%

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2013

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Would consider voting Liberal Would not consider voting Liberal Unsure



Question: For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Conservative Party

Contact: Nik NanosOttawa: (613) 234-4666 x 237Washington DC: (202) [email protected] 40%

47%

50%

45%

10%

8%

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20%

30%

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50%

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Would consider voting Conservative Would not consider voting Conservative Unsure


Question: For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] NDP



43%42%

47% 49%

10%

9%

0%

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2013

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Would consider voting NDP Would not consider voting NDP Unsure


Question: For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Bloc Québécois


Quebec only – Weekly Tracking(Ending April 13th, 2017, n=248)

42%

30%

49%

60%

9%10%

0%

10%

20%

30%

40%

50%

60%

70%

2013

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2013

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Would consider voting BQ Would not consider voting BQ Unsure


Question: For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Green Party



28%29%

63%

62%

9%9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2013

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Would consider voting Green Would not consider voting Green Unsure

NANOS

Tracking on the Federal Political Leaders



Question: Of the current federal political party leaders, could you please rank your top two current local preferences for Prime Minister? [ROTATE PARTY LEADERS]


National – Weekly Tracking – Preferred Prime Minister First Ranked Choice(Ending April 13th, 2017, n=1,000)

32%

47%

29%

19%16%

9%

1%2%

6%5%

16%18%

0%

10%

20%

30%

40%

50%

60%

70%

2013

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Justin Trudeau (Liberal) Rona Ambrose (Conservative) Thomas Mulcair (NDP)

Martine Ouellet (Bloc) Elizabeth May (Green) Unsure


Question: For each of the following federal political party leaders, do you think they have or do not have the qualities to be a good political leader? [RANDOMIZE] Justin Trudeau


National – Weekly Tracking – Qualities of a Good Political Leader(Ending April 13th, 2017, n=1,000)

55%63%

28%29%

16%8%

0%

10%

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30%

40%

50%

60%

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80%

2013

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Has qualit ies of a good leader Does not have qualit ies of a good leader Unsure


Question: For each of the following federal political party leaders, do you think they have or do not have the qualities to be a good political leader? [RANDOMIZE] Rona Ambrose


National – Weekly Tracking– Qualities of a Good Political Leader(Ending April 13th, 2017, n=1,000)

55%

37%38%

30%

7%

34%

0%

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50%

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70%

2013

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Question: For each of the following federal political party leaders, do you think they have or do not have the qualities to be a good political leader? [RANDOMIZE] Thomas Mulcair


National – Weekly Tracking– Qualities of a Good Political Leader(Ending April 13th, 2017, n=1,000)

45%47%

30% 35%

25%19%

0%

10%

20%

30%

40%

50%

60%

70%

2013

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Question: For each of the following federal political party leaders, do you think they have or do not have the qualities to be a good political leader? [RANDOMIZE] Martine Ouellet


Quebec only – Weekly Tracking – Qualities of a Good Political Leader(Ending April 13th, 2017, n=248)

23%

22%

40%

53%

37%

26%

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2013

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Question: For each of the following federal political party leaders, do you think they have or do not have the qualities to be a good political leader? [RANDOMIZE] Elizabeth May


National – Weekly Tracking – Qualities of a Good Political Leader(Ending April 13th, 2017, n=1,000)

31%37%

43%

39%

26%24%

0%

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20%

30%

40%

50%

60%

70%

2013

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Nanos Party Power Index


NANOS


Canada Weekly Index Tracking Scores(Ending April 13th, 2017, n=1,000)

The Nanos Party Power Index Tracking for Canada is based on a composite of the following public opinion measures: the national ballot, which party individuals would consider voting for, the top two choices for Prime Minister, and whether each party leader has good leadership qualities.


58 61

51

49

48 45

33

33

31 27

20

25

30

35

40

45

50

55

60

65

70

75

Liberal Conservative NDP Green Bloc

Methodologywww.nanosresearch.com 21


The Weekly Nanos Tracking is produced by the Nanos Research Corporation, headquartered in Canada, which operates in Canada and the United States. The data is based on a dual frame (land + cell-lines) random telephone interviews with 1,000 Canadians using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada. The interviews are compiled into a four week rolling average of 1,000 interviews, where each week the oldest group of 250 interviews is dropped and a new group of 250 interviews is added.

A random telephone survey of 1,000 Canadians is accurate ±3.1 percentage points, plus or minus, 19 times out of 20.

Since voters are not actually able to make a choice between elections, it is interesting to think about party strength and support more broadly. The Nanos Party Power Index fills this need by incorporating more information than just current vote preference.

The Nanos Party Power Index is a weekly composite measurement of federal party brands based on four questions about the federal parties and their leadership. The questions include: • a ballot question that captures the 1st and 2nd vote preferences;• a measure of whether the respondent would consider voting for the party;• the 1st and 2nd preferences for Prime Minister of the current federal leaders; and,• whether the respondent believes each current leader has the quality to be a good leader.

The views of 1,000 respondents are compiled into a diffusion brand index for each party that goes from 0 to 100, where 0 means that the party has no brand strength and 100 means it has maximum brand strength. A score above 50 is an indication of brand strength for the party and its leader at this time. The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand strength of one federal party relative to another.

Methodology

Technical Note

23

Element Description

Organization who commissioned the research Nanos Research

Sample Size

1,000 randomly selected individuals; four week-rolling average of 250 interviews per week. The interviews are compiled into a four week rolling average of 1,000 interviews, where each day the oldest group of 250 interviews is dropped and a new group of 250interviews is added.

Margin of Error ±3.1 percentage points, 19 times out of 20.

Mode of Survey Tracking; RDD dual frame (land- and cell-lines) random telephone survey.

Sampling Method Base The sample included both land- and cell-lines RDD (Random Digit Dialed) across Canada.

Demographics (Captured)Atlantic Canada, Quebec, Ontario, Prairies, British Columbia; Men and Women; 18 years and older.Six digit postal code was used to validate geography.

Demographics (Other) Age, gender, education, income

Fieldwork/Validation Live interviews with live supervision to validate work as per the MRIA Code of Conduct

Number of Calls Maximum of five call backs.

Time of Calls Local time 5:00-9:00 pm, on weekends 12:00- 9:00 pm.

Field Dates March 12th, to April 13th, 2017

Language of Survey The survey was conducted in both English and French.

Element Description

Weighting ofData

The results were weighted by age and gender using the latest Census information (2011) and the sample is geographically stratified to ensure a distribution across all regions of Canada. See tables for full weighting disclosure

Screening

Screening ensured potential respondents did not work in the market research industry, in the advertising industry, in the media or a political party prior to administering the survey to ensure the integrity of the data.

Excluded Demographics

Individuals younger than 18 years old; individuals without land or cell lines could not participate.

Stratification

By age and gender using the latest Census information (2011) and the sample is geographically stratified to be representative of Canada. Smaller areas such as Atlantic Canada were marginally oversampled to allow for a minimum regional sample.

Estimated Response Rate Nine percent, consistent with industry norms.

Question OrderQuestion order in the preceding report was asked in the following order – party consideration, unprompted vote preferences, preferred Prime Minister and qualities of a good political leader.

Question Content

This was part of a weekly tracking survey. The preceding module included questions about national issues of concern and ballot preferences and economic confidence.

Question Wording

The wording of questions is as presented in the report with a randomization of the political leaders for the question involving leader qualities.

Survey Company Nanos Research

Contact

Contact Nanos Research for more information or with any concerns or questions.http://www.nanosresearch.comTelephone:(613) 234-4666 ext. 237Email: [email protected].

http://www.nanosresearch.com/


About NanosNanos is one of North America’s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust.

View our brochure

Nik Nanos FMRIAChairman, Nanos Research GroupOttawa (613) 234-4666 ext. 237Washington DC (202) 697-9924 [email protected]

nanos weekly tracking, ending april 13, 2017 (released april...

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