[napl owners conference 2011] print + mobile: understanding qr codes
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Print + Mobile: Understanding QR Codes
John Foley, Jr.
Print + Mobile: Understanding QR Codes
John Foley, Jr.
Copyright 2011. interlinkONE, Inc.
John Foley, Jr.John Foley, Jr.• Grow Socially, Inc –
Support Services• Online Marketing/Social
Media• Plan, Manage, Execute and
Measure
• interlinkONE – Software (SaaS)• Enterprise Marketing
Management Software• Plan, build, manage,
execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)ketin
g!
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The Bookhttp://www.newpathtoprofit.com
The Bookhttp://www.newpathtoprofit.com
• Strategies, Plans, Case Studies and More…
• A guide to help you become a Marketing Services …
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Before I Begin …Before I Begin …Before I Begin …Before I Begin …
4
@johnfoleyjr
ON!
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What’s on the AgendaWhat’s on the Agenda
• QR Codes – Why Should We Care?
• Creation and Design• Best Practices for
Implementation • Answers to Common Questions
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QR Codes: QR Codes: Why Should Why Should We Care?We Care?
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Results of USPS PromotionResults of USPS Promotion
• “Nearly one third of all Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
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The Game-ChangerThe Game-Changer
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July 2011 StatisticsJuly 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.
68% of smartphone owners access the internet/email on their handheld daily.
Source: Pew Internet research and American life Project
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Knowledge is SpreadingKnowledge is Spreading
• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
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Meet the QR CodeMeet the QR Code
42967089
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Year of Birth = 1994Year of Birth = 1994
Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
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QR = “Quick Response”QR = “Quick Response”
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Applications for ScanningApplications for Scanning
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Solution in ActionSolution in ActionSolution in ActionSolution in Action
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Solution in ActionSolution in ActionSolution in ActionSolution in Action
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QR Codes: QR Codes: Creation & Creation & DesignDesign
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Creation OptionsCreation Options
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What To Look for In a Creator
What To Look for In a Creator
• Can you change the URL?• Does the solution shorten the
URL?• Bulk-Upload Capability• Measurement and Tracking?
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QReateAndTrack.comQReateAndTrack.com
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QR Options Other than URLs
QR Options Other than URLs
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Simple vs. ComplexSimple vs. Complex
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Not Every Pixel is NeededNot Every Pixel is Needed
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Insert A LogoInsert A Logo
http://ilnk.me/QRLogo
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Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
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Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
Tips on how to do this: http://ilnk.me/QRPattern
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Important! Include Padding
Important! Include Padding
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Super-Sizedfor Buildings& Billboards
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Business Card SizeBusiness Card Size
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Custom QR CodesCustom QR Codes
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Best Practices Best Practices for for ImplementingImplementing
QR CodesQR Codes
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Shorten the URL!Shorten the URL!
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Provide Clear DirectionsProvide Clear Directions
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Mobilize Your Content!Mobilize Your Content!
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Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
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Mobile NetworkingMobile Networking
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Ask – Why Would You Scan?
Ask – Why Would You Scan?
• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information
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Track, Measure, TestTrack, Measure, Test
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Track, Measure, TestTrack, Measure, Test
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How Do I…How Do I…
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Make MoneyMake Money• Custom QR Code
Design
• Mobile Website Creation
• Build their Database!
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Make Money (cont.)Make Money (cont.)• Reporting
• Multi-Channel (i.e. PURL vs. QR vs. Email, etc.)
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Create Personalized QR Codes
Create Personalized QR Codes
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Bulk/PURLs QR Codes (cont.)
Bulk/PURLs QR Codes (cont.)
QReateAndTrack.com
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How to Create a Mobile Website
How to Create a Mobile Website
• Custom Code• Third Party Services• Mobile Website Building
Applications
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Mobile CMS: Product Features
What to look for?
Mobile CMS: Product Features
What to look for?Easily Build Mobile Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting
http://iFlyMobi.com
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Templates For Different Needs
Templates For Different Needs
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Easy to Use Admin Features
Easy to Use Admin Features
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Color Scheme/Picker Options
Color Scheme/Picker Options
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Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.
-Specify response routing information for each form
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Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
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Download QR Code Tool Kit
Download QR Code Tool Kit
TheQRToolKit.com
Copyright 2011. interlinkONE, Inc.
Contact MeContact Me
iFlyMobi.com
QR Code
Copyright 2011. interlinkONE, Inc.
Thank You!Thank You!
• Any questions?
Copyright 2011. interlinkONE, Inc.
How Can interlinkONE Help?How Can interlinkONE Help?
• QReateAndTrack.com
• iFlyMobi.com
• Call us with questions!978-694-9992