ZEBRA STRIPESVUSELELA NAPTOSA

VUSELELA: from pygmies to GIANTS

David J. MillarDeputy President NAPTOSA

PART 1

BRANDING: me, you and NAPTOSA

What is BRANDING?If you see this then what thoughts come to mind?

Friends – news –sharing – catching up

with old friends -pictures

If you see this image what comes to mind?

Reliable – expensive –German – fast –

classy!

When you see this face then thoughts like these come to mind

Integrity – equality –honour – Father of the nation - incorruptable

This is branding ... seeing anobject, a product, a face,triggers certain thoughts ...We can’t help it, we’ve beenprogrammed

QUESTION? What comes to mind when people think about YOU????? YOU represent a BRAND and WE recruit

people to our BRAND

• It’s not just about high-profile people/brands. Branding is personal and by definition is the process by which we market ourselves to others.

• WE MUST BUILD A BRAND JUST LIKE THEM and, if we represent an organisation, we need to PROMOTE the BRAND and RECRUIT others to the BRAND.

Why is it necessary to brand ourselves AND our NAPTOSA?

1. Branding makes you more noticeable and marketable

2. It gives you personal direction, a course to chart

3. You have more control over your message [how you want to be seen]

4. If you don’t brand yourself, OTHERS WILL

5. It’s a “numbers game”

6. WE CARE ABOUT EDUCATION

IT’S YOUR FACE TO THE WORLD

EXTERNAL BRAND• How is NAPTOSA perceived by others? How

are YOU perceived by others?

You need an understanding of how we are seen from the outside because to be successfully branded it means you should be more aware of how you need to accommodate/adjust your actions to create a balance between how others see you and how you see yourself/what you know about yourself SO THAT WE KNOW WHAT WE ARE RECRUITING FOR!!!!!!!

YOUR BRAND, OUR BRAND IS LIKE A FINGERPRINT. LEAVE IT WHEREVER YOU GO !!!

PART 2

RECRUITMENT – THE EXECUTION GAP

WHAT DO THE NUMBERS SAY?

Province Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15

Western Cape 5917 6073 6638 7711 8128 8438 8727 8884 8643

Kwazulu Natal 5744 5713 5863 6443 6514 6343 6341 6030 5495

North West 3453 3313 3392 3478 3401 3334 3230 3124 2817

Mpumalanga 2645 2730 2692 2815 2708 2698 2622 2503 2188

Eastern Cape 8785 8583 8714 9380 10962 11885 11397 10738 9697

Northern Cape 783 843 900 952 933 934 919 912 824

Gauteng 9901 10171 10707 11919 12399 12540 12951 13064 12077

Limpopo 612 625 662 746 738 687 634 591 451

Free State 4699 4547 4413 4579 4293 4170 4083 3802 3222

Basic Education 0 0 14 13 13 11 16 18 12

DHET( TVET Members) 0 2696

Membership total 42 749 42539 42598 43995 48036 50089 51040 50920 49666 48122

DHET - members per province since April 2015-

Province APR MAY JUN JUL AUG SEP OCT NOV DEC

Western Cape 429 448 450 443 444 442 441

Kwazulu Natal 251 259 258 282 290 287 295

North West 3 9 9 9 41 83 111

Mpumalanga 10 29 39 41 76 119 165

Eastern Cape 72 75 387 398 399 399 407

Northen Cape 7 7 11 30 33 58 57

Gauteng 754 765 796 861 889 927 934

Limpopo 98 97 97 98 97 101 113

TOTALS 1624 1689 2047 2162 2269 2416 2523

ANALYSING THE FIGURES1. Total growth 2006 – 2015: 13.12 %

2. Provincial breakdown:

3. Since 2012 we have been losing members:

51 040 – 48 122 = - 6 % loss

GP WC EC NC KZN MP NW LP FS

22% 20% 10% 5% -4% -17% -18% -26% -31%

PROVINCES Q-LINK PERSAL NON PERSAL INDEPENDENT DHET TOTAL

WC 8642 967 157 441 10207

MP 2188 28 32 165 2413

KZN 5495 917 274 295 6981

GP 12077 1551 458 934 15020

NW 2817 12 3 111 2943

EC 9697 430 95 407 10629

NC 824 65 0 57 946

LIMP 451 3 0 113 567

FS 3222 60 0 182 3464

TOTALS 4033 1019 2705 53170

HOW?

VUSELELA

FOCUSFOCUS1. Where do you want to be?2. How do you intend getting

there?

3. Formulate a STRATEGIC PLAN4. Have a clear VISION5. Translate it into action

EXAMPLECRITICAL SUCCESS

FACTORS

STRATEGIC

OBJECTIVES

KEY PERFORMANCE

INDICATORS

VALUES VISION

Type here

• End June 2015 100% -

Job description.

• 5% increase in non-

member attendance

• Appontment 1 July

MEMBERSHIP

MATTERS To develop a

recruitment strategy in which we

identify and attract new members

as well as grow and retain

existing members.

MEMBERSHIP

•Create a better understanding and modus operando of the port

comms membership matters

•Opportunity to invite non-members to join NAPTOSA at each

function

• Recruitment and retention of members, appointment of officer.

CONDITIONS OF SERVICE

•Keep members abreast and informed on education regulation,

policies, laws and amendments

•Ensure professional advise and support to members

•To effectively engage and contribute meaningfully to departmental

structures

PROFESSIONAL MATTERS

•Active branch reps for phase and subject representivity, as

professional learning communities

•Improve communication to and within the membership

PROFESSIONAL DEVELOPMENT

•To increase the geographical footprint

•To forge relationships with NAPTOSA, National PDI: EO’s in

provinces

•Create a provincial Development forum

•Designing and offering professional conference and workshops

SPECIAL EDUCATION

•Appropriate provisioning

•Advocacy and attitudinal change

•Pre-set and inset development

TVET COLLEGES

•Develop and implement a meeting structure with WC colleges

•Align the communication with modern technology

•Keep members informed updated on developments within sector

SERVICE TO MEMBERS

•Provide professional service, accurate information, feedback and

follow-up to members

•Human resources- Employing & Empowering of additional staff

•ITC resources: To provide staff with the necessary tools to provide a

service of a high standard

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12x17

DIGNITYWe will at all times be

exemplary in our conduct

with others and maintain

displaying high moral

values.

INTEGRITYWe will be honest,

transparent, considerate

and guided by strong

moral principles.

PROFESSIONALISMWe embrace a code of

ethics that promotes

appropriate behavior;

competency; efficiency and

good judgment within a

culture of excellence.

RESPECTWe will value others and

treat them with the respect

they deserve.

CONDITIONS OF

SERVICEEffective, successful quality

service to teaching and learning

under the guidance of legislation,

management and governance.

PROFESSIONAL

MATTERS To provide a platform

for comment on policy,

implementation of policy and

classroom practice.

PROFESSIONAL

DEVELOPMENTTo provide growth opportunities for

members.

SPECIAL EDUCATION

To advocate for and enable educators to appropriaty facilitate

intervention strategies for all

children with barriers to learning.

TVET COLLEGESTo ensure growth and

Retention of membership

Through motivation, information

Sharing and active

participation.

SERVICE TO MEMBERS To ensure effective service

delivery through communication,

training and support.

• 12 meetings / training

events p/a

• 100% attendance at

meetings

• 1 expert per branch in 9

identified areas

• 2 events per annum

• 1 meeting per annum

• 100% identification

• 20 per term, 60%

attendance

• Pupil ration 1:10

• 80% attendance

• Biannual conference

• 5 co-ordinators, 45

site reps

• 80% email, 50%

facebook

• Weekly newsflash

• 80% positive feedback

• 2 trainings per year /

person / Employ 2016

• 100% implementation of

needs

NAPTOSA WC Strategic Plan- 15th Nov ‘14

NAPTOSA WCs vision is to

be the leading union in the

education sector in the

Western Cape

12 X 17

A vision is not where you are now, it's

where you want to be in the future….

NAPTOSA’s Vision must…• Be the driving force for our entire

strategic plan at provincial and national

level

• Talk to what I/you/we want to see

happen and indicate what must be

achieved

• Reflect the future success of

NAPTOSA

• As strategists we have THREE simple tasks:

1. To choose where to focus and how to move faster than our competitors.

2. To persuade a critical mass of workers [professional/non-professional] in the education sector to support us.

3. Build capacity for the future.

Insanity is doing the same things over and over again and expecting different results

[Manning, T. 2001: Making Sense of

Strategy, p.59]

Do teachers want to be a part of the future NAPTOSA?

HOW WILL YOU HELP TO CREATE THAT FUTURE?

Develop REALISTIC strategies to grow