NAR Core Standards & Government Affairs

2015 California Association of REALTORS® Government Affairs Directors InstituteAugust 20, 2015

Core Standards & Government Affairs

1) Program Overview2) Certification Status Report3) Section II: Advocacy4) Section III: Consumer Outreach 5) C.A.R. Resources6) Q & A

Program Overview •The Who, What, When & Why•C.A.R.’s Role•Appeal Process •Annual Compliance by June 30th each year•Current Compliance Cycle:

July 1, 2015 - June 30, 2016

Program Overview

6 Sections of Core Standards:1) Code of Ethics2) Advocacy3) Consumer Outreach4) Unification & Support of REALTOR®

Org.5) Technology6) Financial Solvency

2015 Certification Status Report

•Certified AORs: 104•Non-Compliant AORs: 3

(under appeal)•Non-Participating AORs: 1

Section II: AdvocacyDemonstrate Advocacy Engagement through:

RAF Dues Billing “Above the Line”

Participation in NAR Calls-for-ActionGet mobile app – search “NAR Action Center”

Text “network” to 30644

Participation in C.A.R. Red Alerts

Implementation of REALTOR® Political Party Initiative

Section II: AdvocacyExample REALTOR® Political Party Initiatives:

Broker Involvement ProgramVoter Registration InitiativeIssues Mobilization ProgramCandidate Training AcademyTestifying on Proposed Real Estate-Related

Legislation or RegulationOther – go to:

www.realtoractioncenter.com/realtor-party

Section III: Consumer Outreach

Divided into 4 Categories:

1) Being the “Voice for Real Estate” 2) Community Involvement3) Advocacy Engagement 4) Community Investment

Section III: Consumer Outreach

Section Requirements:▫Must have 4 eligible activities within 3

of the categories▫Must provide documentation for each

activity ▫Activities must occur during current

cycle▫Cannot use same activity twice▫Includes advocacy & public relations

components

Category 1: Being the “Voice for Real Estate”

Promote market stats, real estate trends/issues to the public

EXAMPLE ACTIVITIES: • Submit monthly MLS statistics to local newspaper• Post C.A.R. News Release on AOR’s Facebook

page• Retweet NAR Economists’ Outlook • Post video on website of association president

providing context to local real estate data • Add the FREE REALTOR® Content Resource

widget to your association website

Example: Being the “Voice for Real Estate”

Example: Being the “Voice for Real Estate”

Category 2: Community Involvement

Promote the value proposition of using a REALTOR® and/or engaging in community activities which enhance the REALTOR® image.

EXAMPLE ACTIVITIES: Host a workforce housing forum Run a TV, radio or print ad from C.A.R.’s

Consumer Ad Campaign in local market Participate in a small business fair Sponsor a homeownership fair Provide materials to help members reach out

to consumers directly

Example: Community Involvement

Example: Community Involvement

Category 3:Advocacy Efforts

Engage the public in legislative/political issues that impact real estate and related issues.

EXAMPLE ACTIVITIES:• Host a Candidate Forum for upcoming local election • Submit op-ed letter to local paper addressing a local

policy issue• Engage in an Issues Mobilization program• Distribute “On Common Ground” magazine to local

officials• Conduct a Candidate IE Campaign• Issue polling and research • Mobilize members to ask clients to contact local

representative on an issue

Example: Advocacy Efforts

Example: Advocacy Efforts

Category 4: Community Investment

Organizing human resources or fundraising for the benefit of charitable/community organizations.

EXAMPLE ACTIVITIES:• Participate in a Habitat for Humanity build• REALTOR® members volunteer at a local

homeless shelter • Organize REALTOR® participation in a food drive• Host a fundraiser for a local charitable

organization• Note: a direct charitable monetary donation is

NOT considered an eligible activity

Example: Community Investment

Example: Community Investment

Core Standards Resources

• C.A.R.’s Core Standards resource page:www.car.org/members/localassociations/corestandards

• NAR Core Standards webpage:www.realtor.org/corestandards

• C.A.R. AE Manual www.car.org/members/localassociations

Emily HornCore Standards Administrator California Association of REALTORS®emilyh@car.org(213) 248-3888