naranjo tamara bussines portfolio

UNIVERSIDAD TÉCNICA DE AMBATO

FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN

CARRERA DE IDIOMAS

MODALIDAD PRESENCIAL

STUDENT PORTFOLIO

“BUSINESS”

Fourth Semester “A”

Student´s name: NARANJO CHUIZA JOHANA TAMARA Professor´s name: EDGAR ENCALADA TRUJILLO

AMBATO – ECUADOROctober 2015-March 2016

1

TABLE OF CONTENTS.

MISIÓN (MISION STATEMENT)........................................................................................3

VISIÓN (VISION STATEMENT)........................................................................................3

PERFIL DE EGRESO (EXIT PROFILE)..............................................................................4

STUDENT´S C.V..................................................................................................................5

STATEMENT OF PERSONAL LEARNING GOALS.........................................................6

SYLLABUS..........................................................................¡Error! Marcador no definido.

Evidence for Element 1.......................................................................................................213

Evidence for Element 2.......................................................................................................153

Evidence for Element 3.........................................................................................................25



FINAL REFLECTION.........................................................................................................33

PORTFOLIO RUBRIC.........................................................................................................34

2


CARRERA DE IDIOMAS

MISIÓN (MISION STATEMENT)

Formar profesionales líderes competentes, con visión humanista y pensamiento crítico a través de la Docencia, la Investigación y la Vinculación, que apliquen, promuevan y difundan el conocimiento respondiendo a las necesidades del país.

VISIÓN (VISION STATEMENT)

La Carrera de Idiomas de la Facultad de Ciencias Humanas y de la Educación de la Universidad Técnica de Ambato por sus niveles de excelencia se constituirá como un centro de formación superior con liderazgo y proyección nacional e internacional

3


CARRERA DE IDIOMAS

PERFIL DE EGRESO (EXIT PROFILE)

Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y

desarrollado las siguientes competencias, capacidades, habilidades, destrezas y

desempeños como resultados de su formación profesional:

1. Usa el idioma inglés a un nivel B2 del Common European Framework.

2. Maneja competentemente los métodos y estrategias metodológicas para la

enseñanza del idioma inglés según las exigencias del Teaching Knowledge Test

(TKT)

3. Diseña programas o cursos específicos y sus respectivos materiales didácticos.

4. Elabora materiales didácticos mediante la utilización de NTIC´s.

5. Transforma el contexto educativo a tráves de la práctica de valores.

6. Genera escenarios de aprendizaje significativos dando lugar a la investigación

participativa, el aprendizaje basado en problemas y el trabajo en equipo.

7. Maneja leyes y reglamentos de Educación Ecuatoriana.

8. Aplica técnicas de valoración de los aprendizajes, así como también de su propio

desempeño docente.

9. Manejo de los aspectos sociales, intelectuales y psicológicos de los estudiantes

para promover el aprendizaje.

La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de

ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,

Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza

del inglés y Test of English as a Foreing Language (TOEFL) para la

competencia comunicativa.

4

STUDENT´S C.V.

5

STATEMENT OF PERSONAL LEARNING GOALS.

Business module purpose is to use English in an oral and written way to communicate

efficiently in a business context according to the requirements of a global world.. Learn

this module allow you to communicate your oral message with clarity, it will be an

essential tool for your professional future.There are many reasons and expectations for

taking this course and contribute to capitalize it.

Business involves constant flow of information as a fundamental part of any

organizations. It involves number of people. Communication here plays a very

important role in process of directing and controlling the people in the organization.

Immediate feedback can be obtained and misunderstandings if any can be avoided.

To contribute to mi knowledge in this module I will use some strategies. I

practice a lot in order to be more involved with the English native pronunciation and to

learn more business vocabulary. Also I will read a lot in order to learn more vocabulary

and have good business communication.

As a result Business module takes a communicative approach to communicate in

English using the language skills of reading, listening, speaking and writing in the

business world.

6

UNIVERSIDAD TÉCNICA DE AMBATOFACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN

CARRERA DE IDIOMASMODALIDAD PRESENCIAL

SÍLABO

BUSINESS “EMPRENDIMIENTO”

Octubre 2015 – Marzo 2016

EDGAR ENCALADA TRUJILLO

Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés

Licenciado en Ciencias de la Educación especialidad Inglés

AMBATO - ECUADOR

2015

7

I. GENERAL INFORMATION SubjectBusiness (Emprendimiento)ProgramCarrera de idiomas

Code: FCHE/I/MP/2129/06/06 Prerequisites: NONE

Study Modality: PresencialSubject Code

Curricular Organization Unit: ProfesionalCredits: 3

Level:

Fourth

Corequisites:

Subject Code

1. Language Teaching Strategies

FCHE/I/MP/2129/06/05

Hours per WeekClass Hours:3

Theoretical:1 Practical:2

Tutoring Student Hours:

On Campus:1 Virtual:

TOTAL LEARNING HOURS :WEEK HOURS:3HOURS DURING THE SEMESTERNUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hoursINTERDEPENDENT HOURS: 56 hoursACADEMIC TUTORING: 16 hoursTOTAL HOURS: 48+56+16 = 120 hours (3 credits)II. PROFESSOR'S TEACHING PROFILE

Professor's name: Encalada Trujillo Edgar GuadiaAcademic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -InglesKnowledge area:Broad field 01 EducationNarrow field 011 EducationDetailed field 0114 Teacher training with subject specializationBachelor's degree: Licenciado en Ciencias de la Educación especialidad InglésKnowledge area:Broad field 01 EducationNarrow field 011 EducationDetailed field 0114 Teacher training with subject specializationProfessional experience: 15 yearsTeaching experience: 18 yearsProgram Academic area: Pedagogical and Psycholinguistics CompetenceProfesssor's schedule (practical application and learning experimentation) :Wednesday from 10:00 to 12:00Friday from 9:00 to 10:00

2

Professor's schedule (Academic tutoring):Tuesday and Thursday from 13:00 to 14:00Phone numbers: 032 800 435 - 0996575373E-mail: [email protected]. COURSE DESCRIPTION AND OBJECTIVES

PurposeUse English in an oral and written way to communicate efficiently in a business context according to the requirements of a global world.

Course Description:

Business communication involves constant flow of information as a fundamental part of any organizations. It involves number of people. Communication here plays a very important role in process of directing and controlling the people in the organization. Immediate feedback can be obtained and misunderstandings if any can be avoided.So, the aim is to develop learners’ confidence and fluency in some basic areas of business; as well as improving communication techniques and developing and consolidating the target language in this context. Besides, students will be able to recognize some technical vocabulary within the business context, apply rules of socialization with people from different cultures; analyze rules of communication through technological resources. Also they will prepare simulated telephone support and assess business projects. This syllabus contributes to the development of the Communicative Competence in correspondence to the Council Common European Framework level B2.

Course General Objective:To communicate in English using the language skills of reading, listening, speaking and writing in the business world.

Course Specific Objectives :

1. Recognize some technical vocabulary for communication within the business context2. Apply rules of socialization with people of different cultures in order to interact in the business world.3. Analyze rules of communication through technological resources for business issues4. Prepare simulated telephone support in different commercial aspects5. Assess business projects for entrepreneurships

3

IV. COURSE STUDY PROGRAMCurricular Units

U.1 Recognize some technical vocabulary for communication within the business context

Thematic Units Class Hours Tutoring

HoursIndependent hours

including research and community service

Assessment toolsTheoretical Practical

1.1 Some business terms 1 3 Tasks

1.2 Cross cultural understanding 1 2 1 3 Scoring scales

1.3 Welcome visitors 1 2 1 3 Questionnaires

1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps

Written tasks

Summative tests

Digital tasks in Excell

SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25

Learning outcome: Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book

Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning

Educational Strategies: Simulations; Conferences; Mind maps creation

Didactic Resources: Slides, markers, projector, audiovisual aids, internet

4

U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.

5

Thematic Units

Class HoursHours of Tutoríng

Independent study including research and relationship with the

society

Mechanisms and assessment toolsTheoretical Practical

2.1 Cross cultural understanding 1 1 1 3 Tasks

2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales

2.3 Eating out with visitors 1 1 1 3 Questionnaires

2.4 Cross cultural understanding 1 1 1 Mind maps

2.5 Inviting, and accepting or declining. 1 1 2 Written tasks

Summative tests


Tasks

Scoring scales

Questionnaires


Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learningEducational Strategies: Simulations; Conferences; Mind maps creationDidactic Resources: Slides, markers, projector, audiovisual aids, internet

6

U.3 Analyze rules of communication through technological resources for business issues

Thematic Units

Class HoursHours of Tutoring

Independent study including research and relationship

with the society


3.1 Preparing to make telephone calls. 1 2 1 2 Tasks

3.2 Receiving calls. 1 1 1 Scoring scales

3.3 Asking for and giving repetition 1 1 1 2 Questionnaires

3.4 The secretarial barrier 1 1 1 3 Mind maps

3.5 Sample Business Letter 1 1 1 3 Written tasks

Summative tests


Tasks

Scoring scales


Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.




7

U.4 Prepare simulated telephone support in different commercial aspects

8

Thematic Units



with the society


4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks

4.2 Setting up appointments 1 1 1 Scoring scales

4.3 Changing appointments 1 1 3 Questionnaires

4.4 Ending a call 1 1 1 Mind maps

4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks

4.6 Problem solving on the telephone 1 1 2 Summative tests

4.7 Complaints 1 1 Digital tasks in Excell

Tasks

Scoring scales

SUBTOTAL HOURS

5 6 4 10 TOTAL HOURS 25

Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class




U.5 Assess business projects for entrepreneurships

9

Thematic Units



with the society


5.1 The structure of decision making meetings 1 Tasks

5.2 Starting and asking for opinion 1 2 Scoring scales

5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires

5.4 The structure of decision making 1 Mind maps

5.5 Stating and asking for opinion 1 1 Written tasks

5.6 Interrupting and handling interruptions 1 2 Summative tests

5.7 Asking for and giving clarification 1 Digital tasks in Excell

5.8 Delaying decisions 1 1 2 Tasks

5.9 Ending the negotiation 1 Scoring scales

SUBTOTAL HOURS

5 5 3 8 TOTAL HOURS 21

Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project




10

V. NORMATIVE STANDARDS EVALUATION

Specific Objectives Diagnostic Evaluation

Formative Evaluation

SummativeEvaluation

1. Recognize some technical vocabulary for communication within the business context

Techniques and instruments:

Teacher observationQuestionnaire

Oral test

Oral presentationsRubrics for Oral

presentation Questionnaire

2. Apply rules of socialization with people of different cultures in order to interact in the business world.Techniques and instruments:

QuestionnaireOral participation

ObservationQuestionnaire

Written activityPresentation

Oral and written quizzes

3. Analyze rules of communication through technological resources for business issuesTechniques and instruments:

Oral testPORTFOLIOSOral presentations

Oral and written quizzes and tests.Oral presentations.

Rubric for oral presentations

Questionnaire4. Prepare simulated telephone support in different commercial aspectsTechniques and instruments:

Teacher observation. Oral and written quizzes and tests.

Portfolios.

Rubric for mid-term oral

presentations

5. Assess business projects

Techniques and instruments:

Teacher observation.

Oral presentations.Portfolios.Learning logs.

Oral and written quizzRubric for final oral presentations

11

VI. BIBLIOGRAPHY

AUTHOR (S) ISSUEDYEAR BOOK TITLE EDITION

NUMBER EDITORIAL CITY/COUNTRY NUMBER OF PAGES

Sweeney, S. 2004 Communicating in business

2nd Edition

Cambridge University Press

England, Essex 320

CODE/ DATABASE LOCATION: Código de Biblioteca 659=20) (Inventario: 08011)

COMMENTARY:

This is a short course for business English students which will be familiarized with the business world

NUMBER OF ISSUES

PRINTED: XDIGITAL: 1VIRTUAL: XURL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf

AUTHOR (S) ISSUEDYEAR BOOK TITLE

EDITIONNUMBER EDITORIAL CITY/COUNTRY NUMBER OF

PAGES

Heisterberg, R. 2014 Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage.

Editorial Wiley

387

CODE/ DATABASE LOCATION: COMMENTARY:The book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem.

NUMBER OF ISSUESPRINTED:

DIGITAL: XVIRTUAL: URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

AUTHOR (S) ISSUED BOOK TITLE EDITION EDITORIAL CITY/COUNTRY NUMBER OF

12

http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

YEAR NUMBER PAGESEsteban, J. L. 2014 Vive tu sueño, emprende. Editorial UOC,

S.L., 2014249

CODE/ DATABASE LOCATION: COMMENTARY:It is necessary to keep on struggling constantly in order to achieve our goals, this text gives you a series of strategies to get your dreams.


DIGITAL: XVIRTUAL:URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento

ADDITIONAL BIBLIOGRAPHY

AUTHOR (S) ISSUEDYEAR BOOK TITLE EDITION

NUMBER EDITORIAL CITY/COUNTRY NUMBER OF PAGES

Frey, R 2012 Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts

6th Edition Editorial Artech House

Chicago, Illinois 723

CODE/ DATA BASE: COMMENTARY:

This guide maps and details every stage of the contractor proposal response lifecycle and shows readers how to produce proposals which maximize their company's strengths and respond fully to client criteria.


DIGITAL: XVIRTUAL:

URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

13

http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento

VII. SYLLABUS APPROVAL

Date prepared: September 21st, 2015

Lic. Edgar Encalada Trujillo. Mg. SUBJECT PROFESSOR

Date of approval: September 23rd, 2015

Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD. Area Coordinator Program Coordinator Syllabus Evaluator Syllabus Validator

Dr. Marcelo Núñez Mg.Faculty Sub-Dean

Approval

Evidence for Element 1

Recognize some technical vocabulary for

communication within the business context

Learning outcome

Present a conversation about keeping the conversation

going during small talks based on the corresponding units of

the book

15

ROLLE PLAY :BICICLE COMPANY


16

Apply rules of socialization with people of different

cultures in order to interact in the business world.

Learning outcome:

Write and present scripts about ways to invite visitors

to have a social time based on what was covered in

class.

17


Analyze rules of communication through technological

resources for business issues

Learning outcome

Participate in role plays about receiving phone calls

and a Business letter based on the contents of the

textbook.

18


Prepare simulated telephone support in different

commercial aspects

Learning outcome:

Design and present a short role play about using the

telephone based on the dialogues covered in class.

21


Assess business projects for entrepreneurships

Learning outcome

Create a project according to an enterprise trying to

sell a product based on the suggestions given in class.

Interdisciplinary project

Business plan

25

Date: February 14th,2016

Name: Tamara Naranjo

Cascarita Jamb

Executive Summary

Cascarita Jam, is a jam made of watermelon rind and delicious ingredients who

make of it one original alternative of dessert.

Cascarita Jam will help you for some aspects for your health specially in the

immune system, because it has vitamins A, C and D.

Objectives

The objectives of operation include:

To exceed customers’ expectations.

To increase the number of clients in a certain period

To develop other similar products.

To develop enough cash to continue investing in the same business.

Mission

Cascarita Jam mission is to provide the best and natural products such as

watermelon’s jam.

Company Summary

26

Cascarita Jam is made in Ambato. It will offer high product quality to the Ecuadorian

community. Cascarita Jam will be tasted by lots of people and is selling in the near stores

and markets. All the ingredients of Cascarita Jam are natural and clean.

Capital and Expenses

Cascarita Jam will sell its product walking around the stores and offering the product to

owners and giving them good and low prices in order to benefit both parts. The production

of 12 unities of jamb will cost about $ 40 dollars. Cascarita Jam will be sell about 5$ each

one. Cascarita Jam intends to increase the capital in a 30%.

Implementation Costs

Cascarita Jam will include the following costs:

Watermelon.

Sugar.

Essences .

Gas.

Glass recipient

Labels

Transportation..

TOTAL CAPITAL AND LIABILITIES $40,50

Total Funding $41,00

Market Analysis

27

The Ecuadorian commerce of natural products is big. There are several little companies

who make similar to each other in terms of price and kind of desserts. For whatever

reasons, there has been little demand by consumers to innovate their products. Marketing

and Sales Strategy

Cascarita Jam marketing strategy will be based on developing visibility among

Ecuadorian community. This will be accomplished through two ways. The first

method is a targeted advertising campaign. Advertisements will be placed in

various newsletters.

The other strategy is to give a few taste to people on streets .

Cascarita Jam sales strategy will visit the enough markets possible in order to the

people can know the product.

Personal Plan

Size Price

Large 12$

Medium 8$

Small 5$

28

FINAL REFLECTION

Business is a module who teaches to communicate in English using the language

skills of reading, listening, speaking and writing in the business world. Business

communication involves constant flow of information as a fundamental part of any

organizations

In this module I learned to recognize some technical vocabulary for communication

within the business context and toresent a conversation about keeping the conversation

going during small talks based on the corresponding units of the book.Using some didactic

resources such as slides, markers, projector, audiovisual aids, and internet.

In Business I saw some different topics and problems and I developed them in an

oral presentations, role plays, discussions debates etc. Also I wrote and presented scripts

about ways to invite visitors to have a social time based on what was covered in

class .Finally I learned to Analyze rules of communication through technological resources

for business issues, :participating in role plays about receiving phone calls and a Business

letter based on the contents of the textbook.

In conclusion this module was so uplifting in order to pass to the next level and also I

have learned important communication goals and Business using useful didactic resources

such as oral presentations, discussions, workshops, debates, role plays, and simulations.

29