narayan_ critical analysis of mobile phone

8/7/2019 Narayan_ critical analysis of Mobile phone

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Pioneer Institute of Professional StudiesPioneer Institute of Professional Studies

IndoreIndore

Submitted toSubmitted to

Prof. Rashmi FarkiyaProf. Rashmi Farkiya

Prof. Divya UikeyProf. Divya Uikey

Submitted bySubmitted by

Narayan TiwariNarayan Tiwari

MBA IIMBA IIndnd sec. Bsec. B

Presentationon

Critical Analysis ofMobile phones


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ContentsContents

Basic informationBasic information

Introduction of productIntroduction of product

Brand availableBrand available

Market size and market growthMarket size and market growth Market shareMarket share

Market leaderMarket leader

Strength and weaknessStrength and weakness Replacement of productReplacement of product

ConclusionConclusion

ReferencesReferences


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IntroductionIntroductionA mobile phone (also called mobile, cellular telephone, orA mobile phone (also called mobile, cellular telephone, orcell phone) is an electronic device used to make mobilecell phone) is an electronic device used to make mobiletelephone calls across a wide geographic area. Mobiletelephone calls across a wide geographic area. Mobilephones differ from cordless telephones, which only offerphones differ from cordless telephones, which only offer

telephone service within a limited range of a fixed land line,telephone service within a limited range of a fixed land line,for example within a home or an office.for example within a home or an office.

A mobile phone can make and receive telephone calls toA mobile phone can make and receive telephone calls toand from the public telephone network which includesand from the public telephone network which includesother mobiles and fixedother mobiles and fixed--line phones across the world. Itline phones across the world. Itdoes this by connecting to a cellular network owned by adoes this by connecting to a cellular network owned by amobile network operator.mobile network operator.


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Conti..Conti..

The first handheld mobile phone was demonstrated by Dr.The first handheld mobile phone was demonstrated by Dr.

Martin Cooper of Motorola in 1973, using a handsetMartin Cooper of Motorola in 1973, using a handset

weighing 2weighing 2 kg. In 1983, the DynaTAC 8000x was the first tokg. In 1983, the DynaTAC 8000x was the first to

be commercially available.be commercially available.


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sesUses

Uses of Mobile Phones in Our Day to Day Life are justUses of Mobile Phones in Our Day to Day Life are just

Expanding DayExpanding Day--byby--DayDay

Audio recorderAudio recorder

Digital cameraDigital camera Video recorderVideo recorder

Multimedia messagingMultimedia messaging

Email clientEmail client

Web clientWeb client

Gaming platformGaming platform

Documents viewer:Documents viewer:

Computer adjunctComputer adjunct

Music playerMusic player

TVTV


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Conti..Conti..

Life of the Mobile Phones:Life of the Mobile Phones: 11--10 Year10 Year

Unit prize:Unit prize: between Rs. 1,000between Rs. 1,000 --50,000 and above.50,000 and above.

CertificationCertification::

Digital Living Network AllianceDigital Living Network Alliance ((DLNADLNA) :) :Certified.Certified.


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Types of Mobile PhoneTypes of Mobile Phone

Basic PhonesBasic Phones

SmartphonesSmartphones

Business PhonesBusiness Phones

TouchscreenTouchscreen

TouchscreenTouchscreen


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ComponentsComponents

1.Case: the plastic housing that

contains all the other components2. Display: usually a LCD

3. Printed Wiring Board

4. Keypad, usually plastic

5. Microphone and Speaker

6. Antenna7. Battery

8. Adapter (not pictured here)


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Mobile Phone BranMobile Phone Brandsds


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Market shareMarket share


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Market leaderMarket leader

NokiaNokia is the worldis the world--leadingleading mobile phonemobile phone supplier.supplier.

Nokia CorporationNokia Corporation is a Finnish multinationalis a Finnish multinational

communications corporation that is headquartered incommunications corporation that is headquartered inKeilaniemi, Espoo, a city neighbouring Finland's capitalKeilaniemi, Espoo, a city neighbouring Finland's capital

Helsinki. Nokia is engaged in the manufacturing of mobileHelsinki. Nokia is engaged in the manufacturing of mobile

devices and in converging Internet and communicationsdevices and in converging Internet and communications

industries, with over 132,000 employees in 120 countries,industries, with over 132,000 employees in 120 countries,

sales in more than 150 countries and global annual revenue ofsales in more than 150 countries and global annual revenue of

overover 42 billion and operating profit of42 billion and operating profit of 2 billion as of 2010.2 billion as of 2010.

It is the world's largest manufacturer of mobile telephonesIt is the world's largest manufacturer of mobile telephones


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Industry :Industry : Telecommunications, Internet ComputerTelecommunications, Internet Computersoftwaresoftware

Founded :Founded : Tampere, Finland (1865)Tampere, Finland (1865)

incorporated in Nokia (1871)incorporated in Nokia (1871) Founder:Founder: Fredrik Idestam, LeoMechelinFredrik Idestam, LeoMechelin

Key people:Key people: Jorma Ollila (Chairman)Jorma Ollila (Chairman)

Services:Services: Maps and navigation, music, messaging andMaps and navigation, music, messaging and

media, Software solutionsmedia, Software solutions Net income:Net income: 1.850 billion (2010)1.850 billion (2010)

Employees:Employees: 132,430 (end 2010)132,430 (end 2010)

Website:Website: Nokia.comNokia.com


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Strengthof Nokia:-

Nokiahas largestnetworkof distributionand selling, ascompared toothermobile phone companies.

The financial aspectis very strongincase of Nokia. The productbeing userfriendly and have all accessories

one want.

The re-sell values is highas compared toothercompanies.

Itis the No.1 sellingmobile phones inthe world.

Weakness of Nokia:-

The price ofthe products offered bythe company. Some ofthe products are notuserfriendly. Service centers inIndia are very few and scare. Hence aftersales service is notgood.


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Conti..Conti..

Alternative productsAlternative products::--

Landline phone.Landline phone.

Internet.Internet. Letter.Letter.

Fax.Fax.


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ConclusionConclusion

The mobile phone is one of the great inventions in 20thThe mobile phone is one of the great inventions in 20th

century. We cannot image our life without the mobilecentury. We cannot image our life without the mobile

phone. Like this, it is obviously a truth that using mobilephone. Like this, it is obviously a truth that using mobile

phones gives us enormous benefits in all aspects.phones gives us enormous benefits in all aspects.

Otherwise, this causes some trouble in a specific situationOtherwise, this causes some trouble in a specific situation

Whether you are calling your boss, your family, orWhether you are calling your boss, your family, or

whomever; a cell phone can save you lots of time andwhomever; a cell phone can save you lots of time and

money.money.

In particular, the cell phone has allowed us toIn particular, the cell phone has allowed us to

communicate, receive emails and surf the Internet while oncommunicate, receive emails and surf the Internet while on

the go.the go.


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Conti.Conti.

Nokia also said "Scientific research conducted allNokia also said "Scientific research conducted all

over the world over many years demonstrates thatover the world over many years demonstrates that

radio signals within established safety levelsradio signals within established safety levels

emitted from mobile telephones and their baseemitted from mobile telephones and their basestations present no adverse effects to humanstations present no adverse effects to human

health" (Cellphone Health Risk . A new Danishhealth" (Cellphone Health Risk . A new Danish

study of over 400,000 mobilestudy of over 400,000 mobile--phone users showedphone users showed

no increased cancer risk at Denmarks Nationalno increased cancer risk at Denmarks NationalCancer Institute.Cancer Institute.


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ReferencesReferences

http://en.wikipedia.org/wiki/Mobile_phonehttp://www.dlna.org/digital_living/product_typeshttp://mobiles.sulekha.com/mobilebrands.htmhttp://en.wikipedia.org/wiki/Nokia


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Thank youThank you