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HAIL NARCISSISM!WHY VANITY IS THE KEY TO SOCIAL GOOD

@peterwilson1919

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THE LANGUAGE OF THE SOCIAL WEB SPEAKS OF GOOD INTENTIONS

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SOMETIMES IT DELIVERS AGAINST THESE INTENTIONS

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MORE OFTEN IT FUELS SELFISHNESS AND NARCISSISM

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THE MEDIA ARE BECOMING INCREASINGLY WARY OF THIS BEHAVIOUR

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BUT THOSE WHO WARN US THAT NARCISSISM IS SUPPRESSING THE POTENTIAL OF THE SOCIAL WEB TO DO GOOD ARE MISUNDERSTANDING A FUNDAMENTAL HUMAN TRAIT…

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PEOPLE ARE AT THEIR MOST PROACTIVE WHEN THEIR DEEDS ARE VISIBLE TO OTHERS

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PEOPLE ARE AT THEIR MOST GENEROUS WHEN THEIR DONATIONS ARE VISIBLE TO OTHERS

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MANY OF THE GOOD DEEDS PERFORMED ON THE SOCIAL WEB ARE ACTIVELY FUELED BY NARCISSISM

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TO HARNESS THE ENORMOUS POTENTIAL OF THE SOCIAL WEB WE SHOULD EMBRACE NARCISSISM, NOT CONDEMN IT.

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SO LET’S LOOK AT THE SELFISH SIDE OF SOME FAMOUS SOCIAL ACTIONS

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LET’S SEE WHAT WE CAN LEARN FROM THE BRANDS WHO ARE DOING IT WELL

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AND LET’S UNCOVER THE RULES FOR HARNESSING SOCIAL MEDIA FOR GOOD

I hope to see you in Austin next year!