narrate this

20
@suredoc Keith Anderson: Narrate This

Upload: big-design-conference

Post on 01-Nov-2014

1.087 views

Category:

Design


1 download

Tags:

DESCRIPTION

 

TRANSCRIPT

Page 1: Narrate This

@suredoc

Keith Anderson: Narrate This

Page 2: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 2

Just who do I think I am?

Page 3: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 3

Truth To

Power

Page 4: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 4

PowerNot Truth

Page 5: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 5

The NarrativeThe story you tell about yourself

Page 6: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 6

The Narrative

Deliberate

The story you tell about yourself

Designed

Strategic

Page 7: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 7

“The Conversation”What marketing jerks call social media

Page 8: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 8

“The Conversation”What marketing jerks call social media There is no single

conversation;humans don’t work that way

Page 9: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 9

Evolution NOT RevolutionHumans are naturally communicative;global communication was inevitable

Page 10: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 10

Discourse CommunitiesGroups of people talking and/or writing about topics they have in common

Page 11: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 11

The Illusion of ControlMarketing & PR promises control of “the conversation”, but that’s the impossible dream

Page 12: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 12

Culture

There is no such thing as a cultural vacuum; culture exists even if you ignore it

Page 13: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 13

Harley Davidson

From Hell’s Angels to mega churches

Page 14: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 14

Domino’s Pizza

Of cardboard and honesty

Page 15: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 15

Martin Luther King, Jr.

Cultural and social changes are possible with words

Page 16: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 16

Narrative Toolkit

Self Awareness

Content Strategy

Old School Tools

Page 17: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 17

Self Awareness

Become aware of what you say, who you say it to, and how you say it

Page 18: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 18

Content Strategy

Content is not copywriting

Page 19: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 19

Old School Tools

Say What You Do; Do What You Say (Write a plan)

Style Guides (Consistency is one of the most admirable of qualities)

Templates

Page 20: Narrate This

Narrate This

©2011 Keith Anderson / mkanderson.com / @suredoc 20

Q & A

Axe Me