Narrative, illustration, amplification and disjunctionMusic video/promo-is just an advert for the band/songEditing is to the rhythm with the music-cut to the beat-Its not about selling a product or the song, its about selling an emotion-theyre selling an image with their product.Expositionrising actionclimaxfalling actionDenouement NarrativeLinear narrative means it happened in chronological orderNon-linear means it did not happen in chronological order-editing terms-flash back, ellipsis, time laps, flash forward. Closed ending-the video has closure at the end-they have already summed it up for you-you dont have to guess what happens next as they have given an ending.Open ended-when the video finishes on a cliff hanger-examples-bird man, inception.Circular narrative-it finishes where it starts (weapon of choice-fat boy slim) Singular-stranded- follows one story lineMulti-strand- loads of different stories going on at the same time.

Todrovs theory of narrative At the beginning of the film, everything is as it should be-equilibrium DisruptionRecognition RepairNew problem

Synaesthesia A condition in which one type of stimulation evokes the sensation of another, as when hearing a sound produces the visualization of a colour. Make our audience feel an emotionEvery music video uses synaesthesia and makes you feel an emotionAs an audience, we look for a beginning, middle and end. Music videos dont have to follow that structureWhen a music video uses different shots or repeats shots-fragmentary narrativesAndrew Goodwin suggests music promos can interpret / use the meanings created in the song kyrics in one of the following ways:Illustration-the promo basically illustrates the idea / narrative in the songAmplification-use a key idea / image from the lyrics and develops it into a concept within the promo. A link remains between the lyrics and the promoDisjuncture- the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional / arty videos; created as a new range of meaning for the song.