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NASA Growth StrategyCindy BoltGroup Vice PresidentMarch 10, 2009

NASA Growth Strategy

1. Leverage ELA/ULA business agreements in Oracle “enough” customers

2. Increase presence and value by selling Industry Solution Sets

3. Key to the Solution Set strategy is incorporating our Edge products

Refined field engagement process to align by NASA and prioritized with targets accounts

Establish Edge growth targets to reinforce importance

Customers are driving the need for Industry Solution Sets that include our Edge Solutions

EBS Planning Products:• Oracle Demantra

– Predictive Trade Planning• Deduction Settlement Mgmt• Trade Promotion Optimization

– Demand Management• Advanced Forecasting & DM• Real Time S&OP

• Strategic Network Optimization • Inventory Optimization • Advanced Supply Chain Planning

– Constraint Based Optimization • Global Order Promising• Production Scheduling

– Repetitive Manufacturing Optimization

• Collaborative Planning

JDE Planning Products:• Oracle Demantra

– Predictive Trade Planning• Deduction Settlement Mgmt• Trade Promotion Optimization

– Demand Management• Advanced Forecasting & DM• Real Time S&OP

• Strategic Network Optimization• Production and Distribution Plng

– Collaborative Web Client• Order Promising• Production Scheduling

– Repetitive Manufacturing Optimization

• Production Scheduling - Process• Supply Chain Business Modeler• Advanced Planning Agent

VCP Solutions(Value Chain Planning)

DE

MA

ND

SU

PP

LY

DE

MA

ND

SU

PP

LY

OTM Solutions(Oracle Transportation Management)

Logistics• Inventory Management

– Option: Mobile Supplyu Chain Applications– Option: Warehouse Management

• Transportation Management– Option: Transportation Operations

Management– Option: Logistics Inventory Visibility– Option: Forwarding and Brokerage– Option: Freight Payment, Billing and Claims– Option: Transportation Sourcing– Option: Transportation Cooperative Routing– Option: Fusion Transportation intelligence– Option: Fleet Management (NEW in FY09!)

• Landed Cost Management (NEW in FY09!)• Global Trade Management (NEW in FY10!)

New Products– Fusion Transportation Intelligence

(FY08)– Fleet Management Product Option (end

of FY09)– Landed Cost Management (NEW in

FY09)• Calculate actual and estimated landed

cost at time of receipt of incoming shipments

• Initially available for customers on EBS v. 12.1

– Global Trade Management (NEW in FY10)• Export management• Global trade content• Denied party screening, compliance

PLM Solutions(Product LifeCycle Management)

Product Lifecycle Management• Product Collaboration• Product Governance and Compliance • Product Cost Management• Product Quality Management • Product Portfolio Management• AutoVue Electro-Mechanical Professional• Food and Drug Administration Validation

Pack• Engineering Data Management • Option: Variant Management • Product Lifecycle Management Data Mart • Product Lifecycle Management Business

Intelligence

PLM Integration Products• Engineering Collaboration• MCAD Connector• ECAD Connector • CAD Library Connector • ERP Adapter • Content Catalog Connector

PLM for Process• Product Data Management for Process

– Option: Formulation and Compliance for Process

– Option: Product Supplier Collaboration for Process

• New Product Development and Introduction for Process

GRC Solutions(Governance, Risk, and Compliance)

Performance Mgmt• Hyperion Financial Mgmt• Hyperion Financial Data

Quality Management• Hyperion Planning• Hyperion Strategic Finance• Hyperion Perf. Scorecard• Hyperion Profitability Mgmt

Industry Specific• iFlex Reveleus• iFlex Mantas • Clinical Trial Mgmt• Adverse Event Reporting

Data Security• Database Vault• Label Security• Advanced Security • Secure Enterprise Search

Risk & Compliance Mgmt• GRC Manager• Project Portfolio Mgmt

Controls Management• Application Access Controls• Application Configuration

Controls

Policy Management• Learning Management• Policy & Procedure Portal

Content Management• Universal Content Mgmt• Universal Records Mgmt• Content Database• Records Database• Information Rights Mgmt

Identity & Access Mgmt• Access Manager• Identity Manager• Enterprise Single Sign-On• Virtual Directory

Change Management• Enterprise Manager

Data Audit• Audit Vault

Risk & Control Intelligence• Fusion GRC Intelligence

Operational Intelligence• BPEL Process Manager• Business Activity Monitoring• Business Intelligence Apps

Outside-In Focused Solutions - InnovativeFocusing on the Processes that Matter

Inte

gra

tion

An

alysisFinance/GRC

Human Resources

Produção Vegetal

Distribuição / Varejo

Insumos

Agroindústria

Produção Animal

Product Lifecycle

ManagementSales and Marketing

Aftermarket Sales and Service

Order Management

Supply Chain Planning and

Execution

Logistics and Transportation Management

Production

Outside-In Focused Solutions - ProvenEnhanced By Acquisitions

Inte

gra

tion

An

alysisFinance/GRC

Human Resources

Produção Vegetal

Distribuição / Varejo

Insumos

Agroindústria

Produção Animal

Product Lifecycle

ManagementSales and Marketing

Aftermarket Sales and Service

Order Management

Supply Chain Planning and

Execution

Logistics and Transportation Management

Production

NumetrixNumetrix

Outside-In Focused Solutions – Value and Minimal RiskUsed By Industry Leaders

Produção Vegetal

Distribuição / Varejo

Insumos

Agroindústria

Produção Animal

Industry Solution Set Primary Components Integration Status - PIP

Automotive Supplier - Global Lean Supply Flow Mfg, ASCP, Postponement (I/O) N/AAutomotive Supplier - Automotive Quoting Quoting, Sales, Costing, Agile, BI Agile PLM to EBS PIP could be leveraged but would require Industrial

Manufacturing

Service Transformation Order to Cash:   Siebel CRM Integration Pack for Oracle Order

Management (available)Industrial Manufacturing

Lean Supply Chain Policy Deployment, Demantra Demand Planning and S&OP, Advanced Supply Chain Planning, Warehouse Mgmt, Flow Manufacturing, Manufacturing

Agile Product Lifecycle Management Pack for Oracle E-Business Suite (available) 

Aerospace & Defense

Product and Service Innovation Service, Depot Repair Gap:   Warranty and Service ManagementAerospace &

DefenseContact to Contract CRM OnDemand, Contracts Primavera contract management

(tbd)Aerospace & Defense

Governance, Risk, & Compliance GRC

NASA Industry Solution Set Program

NASA Industry Solution Set Program•Key component of Business Process Flows•Bundle of products and services that solve a business need and deliver industry specific value•Aligned teams that require partners engagement•Edge is often the entry point•Revenue visibility to drove growth

NASA Growth Strategy with Partners

1. Leverage ELA/ULA business agreements in Oracle “enough” customers

Engage with prime sales leads on strategy

Discuss with NASA management how to help drive the ELA/ULA to enable Partner presence

2. Increase presence and value by selling Industry Solution Sets

Engage with Alliance team to facilitate discussion of role (GTM and/or development)

3. Key to the Solution Set strategy is incorporating our Edge products

Engage with prime rep on holistic strategy and leverage the co-prime team for expertise…..fly in formation when required

Develop Edge implementation expertise to drive Business Process Flow discussions and solution set selling…not just a product sales

Invest in POC demand generation and Solution Set messaging