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05/28/2022 www.zensar.com 1 Vision Community Sustaining Motivation in Tough Times By Dr Ganesh Natarajan Zensar Technologies

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Page 1: NASSCOM HR Summit 2013: Sustaining Motivation in Tough Times - Ganesh Natarajan

04/12/2023 www.zensar.com 1

Vision CommunitySustaining Motivation in Tough Times

By Dr Ganesh NatarajanZensar Technologies

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A Mckinsey finding : Sustainable excellence is elusive..

43

18

54 companies “Built to last”

46

33

Struggling

High performer

21

Do not exist

Where are they now?

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. . . because most companies focus on performance alone

What an enterprise delivers to stakeholders in financial and operational terms

Performance

Health

The qualities, attributes, and actions today that help sustain performance tomorrow

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The big idea

SOURCE: Scott Keller and Colin Price, Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage. 2011

Performance

What an enterprise delivers to stakeholders in financial and operational terms (e.g., net operating

profit, ROACE, TRS, net operating costs, stock

turn)

Health

The ability of an organization to align, execute, and renew

itself to sustain exceptional

performance over time

“The narrow pursuit of shareholder value was the dumbest idea in the world”

– Jack WelchFormer Chairman and CEO of GE

Financial Times, August 2009

“We have not achieved our tremendous increase in shareholder value by making shareholder value the only purpose of our business”

– John Mackey Founder and CEO of Whole FoodsReason Magazine, October 2005

Companies need to manage performance AND health with equal rigor to achieve successful change

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3 clusters that we need to focus on...

SOURCE: McKinsey Organization Practice

Direction

Co-ordi-nation & control

Account-ability

External orientation

Innovation & Learning

Capabilities Motivation

Culture &Climate

Leadership

Elements of organizational health 3 clusters of health

AlignmentAre people at all levels contributing to the organization’s vision, strategy, culture and values?

ExecutionCan the organization perform essential tasks with its current capabilities and motivation level?

RenewalHow do leaders interact, respond, and adapt to its situation and external environment?

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ALIGNMENT

Engaging the whole Strategy formation and initiatives for successVision Community

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Vision Community @ Zensar

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity”

Empowering Employees

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VC Core and Support systems

Associate driven brainstorming and implementation platform for New

Ideas

Mentored by Executive Council

Validated by Strategy Group

Collaborate through

Technology Platforms

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VC :What’s in it for Associates ?

Align your Ideas to the company’s

A Platform to : Contribute Ideas Ask Question Seek Clarification Offer Feedback

Team Work

Creative Thinking

Decision Making

Communication

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Evolution and Contribution to Zensar’s Strategy

Stage I (2001-2003)

Stage II(2004-2006)

Stage III(2007 onward)

Platform to generate ideas

Hear the “Voice of Associates”

60-70 Participants

A vehicle to validate strategic plans of Management Council

Higher participation from young employees

Support to Strategy Formulation and Strategy Implementation

120+ associates across geographies

Kzen Zensar’s Value-

Development centre Centralized Presales INNOWET KRAs Solution Blueprint

ePMP Centralized testing ER/AR Function Innovation Council OBT acquisition-SBU

Model

Project Director ZenLounge IP Council SoA Green IT ZICCI ZenPoints Customer Engagement

Framework Zennovation Portal

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Vision Community at HBS

March 2012 April 2013

Page 12: NASSCOM HR Summit 2013: Sustaining Motivation in Tough Times - Ganesh Natarajan

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Vision Community Today

Contributes to 20-30% of new ideas and Strategy for Zensar

Is a forum for identifying and grooming talent across the organization

Enables building connect within the organization across functions and bands

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Concept of Crowd Sourcing

“Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialized few.”

Jeff Howe : Wired MagazineJune 2006

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Leading Innovation Companies use Crowd Sourcing …

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EXECUTION

Participative Managementi-Zen

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The Context: 2011-12

$1Bn goal

Engagement: inherent part of Zensar’s culture

Retaining Engagement while scaling up

Need for consistency in People Mgmt Skills

Leverage the confidence reposed in Supervisors

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Involvement of Stakeholders

Zensarians

• Voice of Associates Survey• FGDs

Talent Management Committee

Page 18: NASSCOM HR Summit 2013: Sustaining Motivation in Tough Times - Ganesh Natarajan

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iZen Engagement Workshops: Content

Exceptionality and the Talent-Passion-Organization need Model

Building Connected Teams

Development Action Plans for Team Members

Ongoing Feedback

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Workshops for People Managers: 2011 to 2013

28 Workshops conducted across Pune, Hyd, US, UK and S. Africa

Co-facilitated by Business and HR 490 People Managers covered

UK

South AfricaHyderabadPune

US

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Branding

Teaser campaign, posters, cascades, eZenscapes, contests, launch event…

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Results

Over 90% associates up to the Project Manager level, have

DAPs

Retention - above Industry norms

Built alignment to the $1Bn goal, inspiring leadership,

Connectedness culture

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RENEWAL

Innovation and LearningJUGNU

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From iZen to JUGNU: 2012-13

Awaken the ‘Jugnu’ in each Zensarian – Excellence and Innovation Build leadership at all levels Complement the OE initiative - drive inner Excellence

…thus• Taking iZen -‘I Make Change Happen’ forward• Facilitating disruptive Innovation for the $1Bn goal• Creating teams with leaders, which raise the level of Passion for Excellence,

Innovation, Engagement and Performance•…through energizing both existing and new initiatives

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Branding

JUGNU launch event in Pune and Hyderabad

JUGNU anthem and other contests Co-branding with Excellence Awards

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Leadership and HR Involvement

Talent Management Committee SMC workshop Pune, Hyderabad, UK leadership team and AR workshops Host workshop (12 hosts) Workshop with Delivery Heads, preparing them for holding the Excellence

Workshops 8 Excellence Workshops held, for each BU, anchored by respective Delivery

Heads

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Towards our transformation vision

A thousand fireflies rising Leadership at all levels Disruptive Innovation A truly connected vision community

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All the best with your [email protected]