1. What challenges does the changing mix of media and platforms present for NG? How well positioned the organization for responding to digital convergence? In particular, what is your evaluation of Global Media Group?

2. What is your evaluation of NG’s new mission? What are the advantages and Disadvantages?3. What is your assessment of the proposed shift towards attracting “members?”4. What are the strengths and weakness of the proposed e-commerce position? To whom should it

report?5. How does the situation facing Fahey at NG compare with situation he faced at Time Life? How

would you advise him?

NG-National Geographic