natalie holbrook

21
+ Natalie Holbrook Event Marketing portfolio

Upload: hallie

Post on 25-Feb-2016

40 views

Category:

Documents


1 download

DESCRIPTION

Natalie Holbrook. Event Marketing portfolio. Thank you for visiting my portfolio!. - PowerPoint PPT Presentation

TRANSCRIPT

+

Natalie HolbrookEvent Marketing portfolio

+ 2Thank you for visiting my portfolio!Since I can remember, my “best times ever” have always had some sort of amazing event tied to them. Adventurous trips, concerts, festivals or charity-driven causes make up some of the highlights of my life, which is why I have a strong desire to create those experiences for others. Marketing and events are where I thrive.

I have worked in all aspects of events for nine years and am constantly looking for challenges to utilize my work experience.

After graduating from the University of Nevada, Las Vegas with a degree in Journalism and Media Studies, I gained more experience and insight on full coordination of activation logistics: Strategy and creative development, budgeting, vendor relationships, set-up/break-down, inventory, staff hiring, training and management, branding, scheduling, display design, sales pitch delivery, and post-recapping and reporting.

Through my event experience I adhere to lessons I’ve learned:

• There can never be enough clear communication • The power of networking cannot be underestimated • Organization is the key to success• Time management is pertinent• Anything is possible if you believe it can be• MAKE IT FUN!

I am excited to share a glimpse of my work with you.

+Table of contents

About Música de MayoCinco de MayoDaft PunkCome & SeeDos Equis ActivationPast Client/Event List

46911131619

+ 4

about Hardworking, excited and dedicated individual with a lust for life, passion for building relationships, a desire to leave a positive imprint in the world and an expert in the execution of making amazing things happen

Nine years of experienceindiverse rolesin the event industry

Cultural and International Competency

10 years of highlydeveloped People &Project ManagementSkills

From event coordinator, to manager, to nightclub promoter, I have initiated every position that creates a successful event.

Experience as a leader in various situations for 10 years. I have built, hired and trained teams of over 30 and managed groups in both work and volunteer experiences.

My time spent volunteering in India and Romania, working abroad and traveling for over a year taught me that I can relate, understand and build relationships with a wide range of people regardless of age, ethnicity and background.

5+Events at Magdalena’s PartyBuenos Aires, Argentina

It only took a month for me to fall in love with whimsical Buenos Aires during an extensive South American sabbatical learning Spanish

I was hired as a marketing/executive assistant to the CEO of New Wave Marketing (digital marketing company) and the popular ex-pat restaurant/bar, Magdalena’s Party

I researched, proposed and coordinated multiple targeted marketing campaigns and exciting events

I executed the following:

6+

Música de MayoBuenos Aires, Argentina

key points

Música de Mayo was a month-long campaign to drive customers, sales and awareness to Magdalena’s Party. Campaign elements: Magdalena’s Party hand-selected a list of featured

concerts during the month of May and promoted to customers

Customers received a free drink and discounted meal if attending one of the listed concerts; proved via ticket stub

Campaign came to a close with a successful program finale of a concert and art show

The end result of Música de Mayo was a 55% increase in food and beverage sales

2,000 guests attended the program finale

Built strongrelationships with campaign partners

Developed and implementeda highly-detailed,ongoing, multi-faceted eventmarketingcampaign

+ 7

Música de Mayothe details

• Developed and executed month-long Música de Mayo campaign to drive concert-goers to Magdalena’s Party, raise awareness and increase sales

• Designed flyers with concert itinerary and vital campaign info

• Promoted event on social media via Hootsuite to post at strategic hours; Updated and maintained sites and event schedules

• Drew campaign awareness through planned placement of flyers and posters

• Created relationships with participating venues; Utilized guerilla marketing tactics: Magdalena’s Party staff promoted and flyered at high traffic areas and before and after concerts

• Instructed bar manager and staff to record alcohol inventory and sales for the month-long campaign and program finale

noteworthy name drop! a few members of the Pet Shop Boys

joined our Hangover Brunch the morning after their concert

+ 8

Música de Mayothe details

• Implemented program finale concert and art show; Negotiated booking fee for local musician Damian Ferrari and arranged show with artist Christian Parria

• Designed mock stage for concert; Supervised performance set up and breakdown

• Hosted advance walk through with Christian Parria to craft art show layout

• Developed complimentary tapas menu; Collaborated with Magdalena’s Party chef

• Hired security and ticket sellers/door hostesses

• The end result of Música de Mayo was a 55% increase in food and beverage sales

• The program finale was attended by 2,000 eager guests

Música de Mayo program finale

9+

Cinco de MayoBuenos Aires, Argentina

key facts

Number of guests in attendance:

1,900

Curatedcreative,memorable &unique event elements

AlcoholSalesDoubled

+ 10

Cinc de maythe details

• Proposed and executed festive and unique elements for Magdalena’s Party Cinco de Mayo event. Ensured all ran as planned:

• Creative elements included: free shot of tequila with a bigote (mustache), poncho, maracas, sombrero, free shots all night with a chihuahua

• Curated engaging party aspects: jalapeño eating contest, piñata party, cerveza floats

• Delegated creation of event flyer with vital information

• Promoted event on social media via Hootsuite to post at strategic hours; Updated and maintained sites and event schedules

• Directed and hired event photographer and DJ

• Instructed bar manager and staff to record alcohol inventory and sales for the month-long campaign and program finale

• Number of guests attended: 1,900; Alcohol sales doubled

11+

Daft PunkTribute and Album Release PartyBuenos Aires, Argentina key facts

An honorary celebration to the Gods, Daft Punk, on the night of the release of Random Access Memories.

Record number of guests in attendance:

2,300!

Drink sales increased by 40%

Promoted strategically throughpopular

social mediachannels

+ 12

Daft Punk Tribute & Album Release Partythe details

• Developed and executed specific theme for a Daft Punk album release party:• Implemented a Daft Punk Helmet Contest (Winner

drank free all night)• Creatively renamed signature beverages into

“Remixed Cocktails”: Around the World (Long Island), Harder, Better, Faster, Stronger (Red Bull Vodka), and the Get Lucky (Fernet and Coke)

• Delegated creation of event flyer with vital information

• Promoted event on social media via Hootsuite to post at strategic hours; Updated and maintained sites and event schedules

• Worked with bar manager on alcohol inventory and recorded signature drink sales for the night

• Directed and hired event photographer and DJ

• Record number of guests attended: 2,300; Alcohol sales increased by 40%

13+

Come & See Barcelona, Spain

key points

First job in a foreign country, overcame cultural barriers: work ethic and language

Managed 15+ vendors and production team

Designed and organized vendor floor

Served as the International point person: arranged travel, hotel, transportation and day-to-day event schedule for 20+ English-speaking performers and guests

Scouted and confirmed multiple venue spaces

+ 14

Come & Seethe details

• Worked as an international liaison and host to all English-speaking guests, artists and vendors; managed their needs accordingly

• Scouted, selected and confirmed multiple venue locations

• Booked airfare, hotel stay and private local transportation arrangements for performance artists and guests

• Wrote, translated and updated website and event invitations; Edited graphics for event invitation and bi-weekly emails

• Scheduled and participated in Skype meetings in various time zones

• Practiced quick and timely email and phone correspondence with guests, artists and vendors

• Interviewed and hired Spanish/Catalan/English translators

Insert photo

+ 15

Come & Seethe details

• Printed and strategically displayed branded signage and event programs

• Designed layout of La Feria, the merchant/vendor floor

• Managed vendors and floor production team; Created team and vendor schedules, attended to all needs

• Creatively problem solved, e.g., After a few vendors dropped out, efficiently found replacements and sold vending space

• Arranged pick up and drop off schedule for vendors and guests; Met with guests each morning and led them to and from event

• Compiled event wrap up with photos, event highlights and video clips; sent to attendees

• Wrote personal thank you notes to attendees

* Over 2,000 guests from all over the world participated in Come&See

various performance acts

16+

Dos Equis ActivationLas Vegas, NV

key points

44% sales increase of Dos Equis Special Lager

Facilitated 16-weekbrand activation program at Wet Republic Pool

Managed & hired production and model staff of 25

Exposed product to over

100,000 guests

+ 17

Dos Equis Activationthe details

• Implemented a 16-week Dos Equis Special Lager brand activation at Las Vegas hot spot, Wet Republic Pool

• Established strong relationship with Wet Republic’s marketing group, Angel Management Group

• Hired, trained and managed team of 25+ models and production

• Collaborated with AMG to determine activation schedule; produced talent and production schedules

• Arranged shipment and pick up of branded materials: napkins, cups, towels, talent costumes, trays, transparent posters and set up equipment

• Tracked Dos Equis product and accounted for stock; provided record of inventory and sales

+ 18

Dos Equis Activationthe details

• Oversaw model team sampling of Dos Equis Special Lager beer to guests, ensured target demographic was engaged

• Facilitated weekly set up and breakdown

• Executed activation for entirety of day: guaranteed that branding was noticeable, effective and presented as planned

• Devised add-on element of bringing Dos Equis’ “The Most Interesting Man in the World” to event

• Searched long and hard for The Most Interesting Man in the World; Found, hired and directed Dos Equis man lookalike

• Compiled recap of each event with exact sales numbers, well-branded photos and solutions to problems that arose; gave feedback-based recommendations to client

• Exposed Dos Equis brand activation to over 100,000 guests

• Increased Dos Equis sales by 44%

+ 19

I have also worked as an independent contractor for multiple clients, events, tradeshows and promotional brand activations including:

+ 20Again, a few things that set me apart most are:

Nine years of experienceindiverse rolesin the event industry

Cultural and International Competency

10 years of highlydeveloped People &Project ManagementSkills

21

Thank you for taking your time to view my work!

I hope our paths will cross one day.