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Natalie Yelen 4.12.2012

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Page 1: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Natalie Yelen4.12.2012

Page 2: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Launched August 2011

62% increase in Unique Visitors

13 Freemiums available for download

Sell horse books, DVDs and services

Website

Page 3: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

No obligation book club

Offer 10-15% discount on

book of the month

Thread book club posts

into regular email schedule

Feature free webinars with

MyHorse Books authors &

trainers

Book Club

Page 4: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Landing Page

Page 5: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Send monthly email to MyHorse

Daily Spotlight list featuring current

book of the month & reads

Our store, HorseBooksEtc.com,

sends separate promotion

Emails

Page 6: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Hold 1-2 “Ask the Author” webinars

per month

Collect English/Western riding

discipline

Collect signups for new

MyHorseBooks list

Webinars

Page 7: Natalie Yelen 4.12.2012. Launched August 2011 62% increase in Unique Visitors 13 Freemiums available for download Sell horse books, DVDs and services

Questions?


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