nate muniz 2012 cues next top credit union exec presentation
DESCRIPTION
Nate Muniz is a 34-year-old Public Relations Manager with Pennsylvania State Employees Credit Union ($3.9B) in Harrisburg, Pennsylvania, USA. This is his Finalist presentation that he gave in Manalapan, Florida as part of the 2012 CUES Next Top Credit Union Exec competition.TRANSCRIPT
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Nate MunizPublic Relations Manager Pennsylvania State Employees Credit Union ($3.9B) Harrisburg, Pennsylvania
NEXT TOP CREDIT UNION EXEC PROJECT
NATHAN MUNIZ [email protected] @nj_muniz
THE KEYSTONE NETWORK
“In the credit unions, individuals combine
together to form an organiza8on which they
themselves control and operate.”
-‐ Karl S. Li+le, Credit Union Pioneer
NATHAN MUNIZ [email protected] @nj_muniz
WHAT IS THE NETWORK?• The Keystone Network is a grassroots group of PSECU members that have expressed an interest in legisla@ve/poli@cal issues
• The Keystone Contacts are a smaller group in the network who want to get more involved in advoca@ng on behalf of the credit union
NATHAN MUNIZ [email protected] @nj_muniz
NATHAN MUNIZ [email protected] @nj_muniz
WHY THE NETWORK?• Credit unions can’t compete in the money race
0
75.0000
150.0000
225.0000
300.0000
Political DonationsLobbying Expenses
Spending (In millions)
Banks Credit Unions
NATHAN MUNIZ [email protected] @nj_muniz
WHY THE NETWORK?• PSECU is a “branchless” credit union
• The solu@on: 92 million members
• Our members are their cons@tuents
NATHAN MUNIZ [email protected] @nj_muniz
CREATING THE NETWORK• General call to the membership
• Data driven survey• Iden@fied members who par@cipated in previous grassroots email campaigns
• Cross-‐referenced those who par@cipated in all campaigns
NATHAN MUNIZ [email protected] @nj_muniz
SURVEY RESULTS• 84% likely to par@cipate in future campaigns
• 91% interested in receiving more communica@ons
• 93% said they prefer email
• Average age: 53.2
• Average PFI Score: 5.08
NATHAN MUNIZ [email protected] @nj_muniz
PLASTIC CARD FRAUD
NATHAN MUNIZ [email protected] @nj_muniz
NETWORK RESULTS• Approximately 200 members
• 7 Keystone Contacts• 6 in Pennsylvania, 1 in Florida• 4 PA Congressional Districts
• Face to face mee@ngs with Keystone Contacts
NATHAN MUNIZ [email protected] @nj_muniz
NEXT STEPS• Lobbying “manual”
•Mee@ng do’s and don’ts
• Issue briefs and talking points
• Meet ups and periodic briefings
• In district mee@ngs
NATHAN MUNIZ [email protected] @nj_muniz
THE FUTURE• Recogni@on program
• GAC’s and Hike the Hills(?)
• Addressing the state legislature
THANKS FOR LISTENINGNATHAN MUNIZ [email protected] @nj_muniz
Q&A with
Nate2