PowerPoint Presentation

Market research

Name Q Magazine Owners Bauer Media groupTarget audiencePeople aged 20+Average audience age20+Genre All music, no particular genre Circulation 48,353

The front cover of Q magazine uses 3 colours, red white and black, most of the people on the cover are solo artists and are medium close ups. The Q logo is always in the top left corner. It also has some titles to show the reader what else is going to be featured inside the magazine. Q magazine tries to attract people who are very interested in all genres of music so having major artists on the cover the reader sees this and wants to buy the magazine

Name KerrangOwners Bauer Media groupTarget Audience People aged 17-24 Average audience age22Genre Rock, Classic rock, heavy metalCirculation 44,013On the cover of Kerrang there is the artist/band that are the main feature, it shows there face/faces, their name and small sentence or phrase that summarises why they are on the cover. On every cover they have the Kerrang in black and white across the whole top. On most of the covers it also has a few pictures to explain to the reader what else is in the magazine. Kerrang tries to target people who are interested in different types of rock so by having famous rock bands/artists it makes the reader want to buy the magazine

Name MojoOwners Bauer Media groupTarget Audience People aged around 35Average audience age35Genre Classic rockCirculation 91,678Mojo tries to attract people who are interested in classic rock so it features classic rock bands like nirvana to entice them and get them to purchase it to find out more. A lot of the magazines used to come with a free CD to give people more excuse for someone to buy itConclusion