Nathan AmerySEO & Online Marketing Manager at Pretavoir

Being Responsive To Google’s Mobile Algorithm Change

“61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone”

These users, gone forever.

According to a Google study

61%

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Google Webmaster Central Blog, February 2015

http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html Or Just Google it!  

Worldwide Algorithm Change

Not Affecting Tablets or Computers

Real-time Update

Page-By-Page Basis

Bigger than Panda & Penguin

Just having a mobile site isn’t enough.

Buttons Too Close Together

Tap Targets Too Small

Fonts too small

Mobile users can’t convert on my site – should I bother creating a mobile website?

Yes! Users might not convert via mobile, but they’ll probably land via mobile.

You want them to come back!

What does Google prefer, a responsive site, or a separate mobile site? Also, what’s the difference?

Responsive website = single website that changes layout based on the screen size.

Mobile website = Separate website for mobile users on a separate subdomain.

Amount Google Prefers a Responsive Website

Amount Google Prefers a Separate Mobile Website

As long as it’s a good UI, Google doesn’t care.

What  it  means  for  you  

Get Tested!

https://www.google.com/webmasters/tools/mobile-friendly/Or on your Google Webmaster Tools Account

What Should I Do?

Sell Clients Mobile Websites!

Check your AnalyticsAudience à Overview à Mobile

Go ResponsiveLower lifetime cost over a separate mobile site.

uk.linkedin.com/in/nathanamery  

Thanks for listening.  

twitter.com/namery  

Hit me with some questions.