SCHOOL OF BUSINESS …..…. Nation-building Through Women Leadership

TOURISM AND TRAVEL MANAGEMENT

ACADEMIC PROGRAMS

BBA (Tourism & Travel Management) Dual Degree (BBA)-(MBA) & MBA

(Tourism as A Specialisation Area)

Doctoral Program in Management (Tourism Area)

Eligibility BBA & Dual Degree BBA - MBA : 10+2 from recognised Board, Minimum 50% marks in Senior Secondary; Adequate proficiency in English Admissions on merit (10+2 score and Personal Interview) MBA : Minimum 50% in Graduation; Valid CAT/ XAT/NMAT/ CMAT/ MAT/ATMA/ entrance test scores or MUSAT test of Mody University.

Testimonial : Rohini Jakhar, BBA (Tourism & Travel), IInd Year : “BBA (Tourism & Travel Management) program provides hands on experience of how to plan trips and our schedules. It also provides theoretical background about different areas of the tourism industry. It provides excellent opportunities of interaction with experience and well-known professionals from tourism, travel, aviation and related industries.

SCHOOL OF BUSINESS Mody University is a leading women university of India and Asia-Pacific. Located at Rajasthan, India it is housed in a picturesque 265 acre campus at Lakshmangarh, about 150 km from the state capital of Jaipur. The university has six Schools - in the areas of Business, Engineering & Technology, Law, Liberal Arts & Science, Design & Architecture. It also has a one-of its kind School of Etiquette & Finishing Skills which ensures complete transformation of a girl-student into a women leader. The School of Business, a AAA Rated (Career 360 Degree) Women-only Business School and the Highest Ranked Women-only B School (India Today Dec 2019 B School Ranking), has three pillars of Management, Commerce and Economics

TOURISM ADVISORY COMMITTEE Anidita Sinha Head of Corporate Communications, L&T Metro Rail (Hyderabad); Co-Chair,

Culture & Tourism Panel of CII Telangana

Stuti Das Vice President, SOTC Travel; M.A. Economics, Gokhale Institute of Politics & Economics, Pune

Priyanka Rastogi Tourism & Travel Entrepreneur & Author, North East India Expert, co-founder Kiomi, ex Goibibo Stayzilla

KC Gandhi Tourism & Aviation Expert, ex Air India, UPES Dehradun

Vijendar Sharma Principal Concourse Consulting, ex Deloitte India, Fraport AG, DIAL, Oman Air, Galileo India, PGPM MI Delhi

BOARD OF STUDIES Dr. Debabrata Chatterjee, Organizational Behavior Area, IIM Calcutta

Dr. G Sridhar, Marketing Area, IIM Kozhikode

Dr. A. Kanagaraj, Finance Area, XLRI Jamshedpur

Dr. Reshmy Nair, Economics Area, Administrative Staff College of India, Hyderabad

Dr. Som Sekhar Bhattacharya, Strategy Area, NITIE Mumbai

Dr. Satyendra Sharma, Supply Chain Area, BITS Pilani

Dr. Vidya Sagar Athota, Business Psychology & HR Area, University of Notre Dame, Australia

Akash Kumar, Senior Vice President, AXIS Bank

Sonjoi Kumar, Joint Secretary, Risk Management Association of India

DEAN Dr. Anirban Sengupta, Dean, School of Business, had been with the credit-rating industry for a decade with leading rating agency CRISIL (an S & P Global company) as Sr. Rating Analyst and then with FITCH Ratings India as Vice President. An alumni of NMIMS MUMBAI, in his academic career thereafter, he had been with Goa Institute of Management as Associate Professor (Marketing) and subsequently held academic leadership positions of Dean, Executive Director with leading academic institutions. He has served as Visiting Faculty, Faculty of Applied Economics, University of Antwerp, Belgium. He has also served as Visiting Faculty, IIM Indore; Adjunct Faculty, IIM Kozhikode; Member, Academic Advisory Committee, Energy Management Program, IIM Ranchi.

PROGRAM CO-ORDINATOR Dr. Sanjay Joshi holds Phd with a specialization in Eco-Tourism & has qualified UGC (NET), M.Phil

(Hospitality Management), M.T.A (Masters in Tourism Administration) , Galileo CRS (Level 1 & 2)

Diploma Course and IELTS. He has more than 12 years of academic and 5 years of industrial experience

in Tourism domain. He even holds an International working experience and has worked as a research

project consultant for an international research project in Maldives funded by ‘Gallup International’ as

well as in UGC sponsored research project in Eco-Tourism as a Junior Research Fellow (JRF). He has a

keen interest in airline reservations & automation and in the field of Medical Tourism. He has provided

consultancy services in Medical Tourism. He has number of research papers to his credit and delivered

presentations in National & International conferences. Participated in number of workshops and

orientation courses. Being a program head to Center for Tourism has contributed in the formulation of

the syllabus for BBA Tourism and other valuable inputs were being incorporated by him to provide an

edge to the whole program. He is even qualified assessor to Tourism & Hospitality Skill Council (THSC)

under National Skill Development Council (NSDC) of Skill India Program. Apart from academics he has

organized Tourism symposiums and other Tourism related events on a regular basis.

INTERNATIONAL AFFILIATION School of Business has an affiliation with Graham’s School of Business, Saint Xavier’s University, Graham School of Business, Chicago, USA. Major terms and conditions include student exchange, faculty exchange, joint research at the level of student and faculty. Students from School of Business are encouraged to go for Summer School Program and other programs to Chicago and Carleton University, Ottawa, Canada.

International Advisory Committee Dr. Venkatapparao Mummalaneni; Professor, Marketing Area, Associate Dean and Chair, Department of

Management & Marketing, RFL College of Business, Virginia State University, St. Peterburg, USA

Dr Indranil Ghosh, Chairperson Finance & Accounting Area, Graham’s School of Business, Saint Xavier’s University, Chicago, USA

Dr. Pushkula Raman, Marketing Area, College of Business, Texas Woman’s University, Denton, USA

Dr. Vidya S Athota, Business Psychology & HR Area, School of Business, University of Notre Dame,

Sydney, Australia

Chiradeep Deb, Managing Director and Head of Corporate & Investment Banking, Mashreq Bank, UAE

FACULTY Dr. Sanjay Joshi MTA, M.Phil, PhD UGC NET; Areas of Interest : Tourism & Marketing Management Dr. Divya Mathur

MBA, PhD (Management), UGC-NET (Management); Areas of Interest: Marketing, Advertising & Sales Promotion, Sales & Distribution Management, Consumer Behavior

Dr. Pramod Chandra

MBA, Ph.D. (Management), UGC-NET (JRF); Areas of Interest: Sustainable Marketing, Strategic Marketing and Marketing for Sustainability

Dr. Ashok Singh Rathore

MA, MCom, PhD; Areas of Interest : Tourism Management, Japanese Language, Cross cultural Management

Dr. Ashish Kumar Sharma

MBA, MPhil, PhD, UGC-NET (Management); Areas of Interest: Consumer Behavior and Retail Management

Dr. Manish Didwania M.Com., Ph.D.; Research Interest: Accounts and Finance, Rural Management, Microfinance, Portfolio Management, Economic Indicators.

Dr. Rajesh Sharma M.A., M.Phil., Ph.D., UGC-NET; Research Interest: Public Finance, Econometrics, Development Economics, Environmental Pollution and Sustainable Economic Growth.

SELECTED FACULTY RESERCH “The Perceived Impact of Tourism Determinants on the Japanese Tourists’ Arrival in Rajastha :

Ana Analysis of Perception and Actual Level of Satisfaction”, AS Rathore, AK Raina, R Sharma, South Asian Journal of Tourism and Heritage, 11 (2), 46-55, 2018

“A Study of Tourism Entrepreneurship In Rajasthan With Special Reference to Japanese Tourists”. AS Rathore, J Joseph, AK Raina, SK Rai, International Journal of Research In Management & Social Sciences, 3 Issue 4, 2015

“A Study of Ethnicity in Tourism and Japanese Tourist Preferences”, AS Rathore, AK Raina; Pragyaa : A Journal of Management, 5 (2), 46-54, 2014

“Domestic Tourism As A Vehicle For Democratic Governance : Lessons From World Heritage Sites In Amhara Regional State, Ethopia”, Journal of Radix International Educational and Research Consortium, Vol 4, Issue 12, Dec 2015, ISSN 2250-3994

CENTRE OF TOURISM STUDIES Vision: To develop budding female students to stand by the challenges of the contemporary Tourism world & to create top notch leaders for the future of Tourism Industry. Mission: To provide a platform for inculcating, exploring and sharing knowledge about the dynamics of Tourism Business amongst students. Activities:

Conducting expert talks on tourism business challenges & opportunities for growth.

Collaborating with Centers of excellence in tourism within Premier institutions.

Networking with IATA approved travel agents, tour operators, hospitality sector and airlines organizations.

Providing support for tourism programs & courses at the undergraduate, postgraduate and doctoral levels.

Creating a foundation for research in the field of tourism and to suggest inputs for the state policy makers Illustrative Areas of Research Interest of the Center Cross cultural Management, Destination Management, Forex Management, Tourist Behaviour, Tourism Economics, Tourism Entrepreneurship, Tourism Products, Business or MICE Tourism, Leisure Travels, Aviation Management, Global Tourism Geography, Tourism Supply Chain, Travel Agency Management, International Tourism

ILLUSTRATIVE STUDENT DISSERTATIONS Potential of Eco-Tourism to contribute to Sustainable Tourism Development

Soaring Oil Prices and Its Impact on International Tourism

Developing Economies : A New Era Destination Hub For Medical Tourism

The Global Political Environment and Its Impact on International & Domestic Tourism Industry

Safety & Security, A Priority For Tourists : An Issue Emerging Globally

WOMEN LEADERS IN THE MAKING ….

MODY UNIVERSITY CAMPUS

Lakshmangarh 332 311, Dist. Sikar, Rajasthan, India Phone: +91 1573 225001 (12 lines), Fax: +91 1573 225041

Tollfree: 1800-102-4000 (8:30 AM - 7:30 PM) E-Mail: info@modyuniversity.ac.in

ADMISSIONS ONLY: +91 9119195001 +91 9119195002 +91 9119195005 +91 9119195007 +91 9119195011 +91 9119195015