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Open Innovation Platform for Sustainable Cities-
A paradigm shift in international collaboration
National Academies of Science’s GUIRR Workshop. July 29-31, 2013. Washington D.C.
Culture Matters: An Approach to International Research Agreements
Dr. Osman Ahmed, Ph.D., P.E.
Senior Director
Siemens Industry, Inc.,
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Topics:
Sustainable Built-Environment
Open Innovation Platform
A Case Study: Masdar- Siemens partnership
Cultural issues- a general observation
A Sustainable City
Understand what nature provides you Do not consume more than what you need
Learn from nature Strike a balance between nature and human
Harmonize relationship with nature
Renewable energy sources
Sustainable escapes
Sustainable design
Recycle resources
Sustainable materials
Philosophy
Reality
Effective life-cycle cost Life- experience Live and learn
Affordable Intelligent Efficient
Photo-chromatic glass with smart facade
Intelligent control
Smart Integrated Comfort
environment
Environment knows &
connects to people Energy &
Operational efficiency
•Closed Innovation •External inputs •Internal ideas •Internal development of technologies •Requires large internal R&D •Successful in 80s and 90s
Ideas Development Commercialize •Closed Innovation •External inputs •Internal ideas •Internal development of technologies •Requires large internal R&D •Successful in 80s and 90s
Open Innovation model: (Refs.)
•Open Innovation- Connect & Develop •Innovation acceleration •Collaborative funding •Greater pool of external invention •New revenue stream- license, spin-off •Successful in 00s and 10s
•PG, IBM, Intel, Philips, Sun, Du Pont, CISCO, Nokia
•Open Collaboration •External inputs •Internal ideas •External technologies or products •Internal adaptation •Successful in 90s and 00s
•Open collaboration •External inputs •Internal ideas •External technologies or products •Internal adaptation •Successful in 90s and 00s
•Open Innovation- Connect & Develop •Innovation acceleration •Collaborative funding •Greater pool of external invention •New revenue stream- license, spin-off •Successful in 00s and 10s
•PG, Siemens, IBM, Intel, Philips, Sun, Du Pont, CISCO, Nokia
Spin-in
Spin-out
IP/ License-in
IP/ License-out Ideas in
Basic R
Applied R&D
Demo Visibility Promo
Commerc. Market
Acc. Market
Diffusion Market accept.
Market Pull
Market Push
Open Innovation Network5- PPP Collaboration Model Benefits: • Increase innovation capacity • Accelerate Innovation • Leverage on Govt. funding • Create Market pull • Specially suited to sustainable built- environment
Government Abu Dhabi/Masdar Policy/standards/
funding
Academic- MI
Private Industry- Siemens BT
Living Laboratory
Living laboratory:
•Overall theme- live, learn, and share
•Dedicated scope within the city
•Research labs are linked to living labs
•Prove concepts and ideas
•Develop and test prototypes
© Siemens AG
Strategic Partnership focus: Smart Grid/ Smart Buildings
Initial
contac
t
Strategic Partnership
Agreement
Research Funding
Agreement
Established
BT COE
Dec’08
Oct’10 Mar’11 May’11
•Establish a long term strategic partnership
•Implement an innovative power grid combined with
advanced building technologies
•Crete a Living R&D Platform
•Establish a Centre of Excellence in Building
Technologies
Siemens AG and Masdar Agrees to:
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Project Location: Masdar City, Abu Dhabi, UAE.
•Next to Abu Dhabi Airport
•About 70 miles from Dubai
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UAE Govt.
Emirate of Abu Dhabi Emirate of Dubai Emirate of Sharjah In total, 7 Emirates
Mubadala
An investment company with $65 billion asset
Mubadala Healthcare
Partnership with Cleveland Clinic
Masdar
Abu Dhabi’s Green Energy company
Masdar Institute
Graduate level research institute in partnership
with MIT
Masdar City
50000 people future carbon neutral city
Masdar Energy
Masdar Corporate Hierarchy
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Siemens AG
Focus:
•Strategic Partnership
•Research Funding
Building Technologies Division (BT):
Focus:
•Open innovation platform.
•Living Laboratory
•Collaborative research investment
•Commercialization of research results
•Research Funding
•Commercial offerings
Medium Voltage Network
Focus:
•Commercial offerings
•Partnership
Smart Grid
Focus:
•Commercial offerings
•Research Funding
Energy: CCS
Focus:
•Research Funding
•Partnership
*
CCS*= Carbon Capture & Storage
Masdar Corporate
Focus:
•Strategic Partnership
•Investment
Masdar City
Focus:
•Infrastructure
•Open Innovation Platform
•Investment
Masdar Institute
Focus:
•Research
•Commercialization
•Funding
Siemens- Masdar
Strategic Partnership
Strategic Partnership Focus and Stakeholders
© Siemens AG 2011. All rights reserved
Siemens Building
Technologies
Masdar Masdar Institute
Masdar- Siemens
Building Technologies
Collaboration model
CarbonNeutrality
CarbonManagement
PeopleBehavior
ZeroWaste
OpenInnovation
LowestEnergy
Footprint
CarbonNeutrality
CarbonManagement
PeopleBehavior
ZeroWaste
OpenInnovation
LowestEnergy
Footprint
Open Innovation Platform
•Real and live experimental platform •Migration from research to living laboratory •Coupled with BT’s commercialization process •Collaboration with external synergistic partners •Full transparency •Live , learn and share
Development
Co
mm
erc
iali
zati
on
Ideation/Research
Inn
ovatio
n h
ub
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Siemens BT- Masdar Collaborative Investment Model:
Masdar City
Open Innovation
&
Living Laboratory
Platform
Masdar Institute
conducts research
and tests prototypes
Masdar City invests
in technology and
infrastructure
BT provides investment,
technology, and resources
Masdar Institute
partners can
participate
Siemens partners can
participate
3rd party synergistic partners
can participate
Masdar City
partners can
participate
BT commercializes
Innovative product
Masdar City acts as
an innovation hub
MI becomes premier
research institute in
green tech.
Abu Dhabi drives
innovation based
economy
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Technology Excellence
In-house R&D mindset
Organizational acceptance
Leadership continuity
Commercial value
Individual BU goals
Proper investment
Risk averse
Cost sensitive
IP Rights belong to funding
agency
Lessons Learnt- cultural aspects:
Technology Partner Government Partner Research Partner
Legacy Culture:
•Mostly challenges are noted for an Open Innovation Platform
Consumer/commercial
excellence
ROI driven
Hierarchical organization
Lack of innovation experience
Risk averse
Shot-term focus
Proper resources
Research excellence
Funding driven
Mis-match between expertise
and research focus
Not exposed to commercial
constraints
Proper student resources
Project discipline
IP rights belong to the
researcher
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•Common Vision and Goals
•Leadership commitment and continuity
•Project execution
•Resources
•Long-term focus
•Value of Innovation Excellence
•Building relationship
•Creativity and open environment
•Transparency and consensus
•Organizational governance
Lessons Learnt- cultural aspects:
Technology
Partner
Government
Partner
Research
Partner
Collaborative Innovation Culture:
•Requirements:
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Thank You!
1. CEOs are expanding the Innovation Horizon: Important implications for CIOs. Mark Adelhelm, IBM Global
Business Services. IAMOT Global Technology Conference, Miami, 2007. 2. Connect and Develop. Inside Proctor& Gamble’s new model for innovation. Larry Huston and Nabil Sakkab.
HBR, March, 2006. 3. Web site: http://www.openinnovation.net/. University of California at Berkeley. 4. Open Innovation: The new imperative for creating and profiting from technology. Henry Chesbrough. Harvard
Business School Press, 2003. 5. Technology’s the answer! (but what was the question). Michael Grubb. Associate director of Policy, the Carbon
Trust. HGDC seminar, 2003.
References: