national airline promotes social awareness
DESCRIPTION
A major national airline partnered with Kinetic Social to generate buzz around their “green” initiatives during Earth Day. The campaign targeted frequent flyers who had expressed interest in environmental concerns.TRANSCRIPT
A major national airline partnered with Kinetic Social to generate buzz around their “green” initiatives during Earth Day. The campaign targeted frequent flyers who had expressed interest in environmental concerns.
Employed Kinetic Social’s proprietary Trend Tracker Database to identify engagement parameters for this targeted segment.
Optimized between Twitter and Facebook toward key engagement metrics such as likes, comments, and share to maximize consumer’s exposure to brand content.
Measured post-click and post-view activity through the Kinetic Social Platform to provide detailed insights on user activity.
The Kinetic Social team devised a comprehensive targeting and optimization strategy to drive engagement during the airline’s week-long Earth Day initiative, while increasing targeting effectiveness and generating more awareness for the brand.
With Kinetic Social’s precise targeting, that included adding a recency layer pertaining to Earth Day interest, the team increased reach five-fold against a highly niche target.
These promoted posts generated three times more engagement than the average page posts. Through focused and highly targeted delivery, Kinetic was able to optimize not only for clicks but for secondary actions taken on promoted content.
The unique viewers on Kinetic Social promoted posts averaged almost 1.4 million while non promoted posts averaged under 300,000.
5x Increase in Total Page Reach
3x More Engaged Users
Increase engagement both within and outside the brand’s current fan base, driving traffic to a page detailing fuel reduction strategies.
Overview
The Kinetic Social Approach
Results
Goals
National Airline:Social Awareness Promotion
•
•
•
www.kineticsocial.com [email protected] 646.561.0380