Zohaib

The National Bank of Pakistan (NBP) is a Commercial Bank and transacts all

types of Banking Business. The National Bank of Pakistan was established on

November 29, 1949 as a semi public commercial bank. The Head Office of the

Bank is at Karachi. Ever since its establishment in 1949 it has been leading

Commercial Bank of the nation, sole agent of the Government of Pakistan’s batter

trade with countries and of State Bank of Pakistan for the Government Treasury.

NATIONAL BANK OF PAKISTANREPORT ON

CORPORATE SOCIAL REPONSIBIIES

Prepared byFahad siddiqui(7150)

Ayaz haider (Submission date 11 oct 2008

National Bank of Pakistan

National Bank of Pakistan (NBP) was established under the National Bank of

Pakistan Ordinance 1949 and was 100% govt.-owned. NBP acted as an agent of

the Central Bank wherever the State Bank did not have its own Branch

NBP is the strongest commercial bank of the country enjoying AAA rating with

the assets of Rs. 762 billion, deposits of Rs. 592 billion and pre-tax profit of Rs.

28.061 billion. The National Bank of Pakistan offers a wide range of services to its

customers and recognizes the importance of efficient business delivery and

providing timely solutions.

The Bank currently has of over 15,000 employee’s world wide. The various

departments include:

Consumer Banking – Corporate Finance – Investment Banking – Agricultural

Banking – Transactional Banking – Operations – Software Development and

Automation – Financial Control – Treasury – Internal Audit – Risk Management

& Credit – Economic & Business research – Training & Development – Strategic

Planning – Human Resources

We aim to be an organization that is founded on…

Growth through creation of sustainable relationships with our customers.

Prudence to guide our business conduct.

A national presence with a history of contribution to our communities.

Shall work to…

Meet expectations through Market-based solutions and products.

MISSION STATEMENT

Reward entrepreneurial efforts.

Create value for all stakeholders.

Aim to be people who…

Care about relationships.

Lead through the strength of our commitment and willingness to excel.

Practice integrity, honesty and hard work. We believe that these are

measures of true success.

Have confidence that tomorrow we will be…

Leaders in our industry.

An organization maintaining the trust of stakeholders.

An innovative, creative and dynamic institution responding to the changing needs

of the internal and external environment

Introduction of the interviewee:

We interviewed Mr. Muhammad ashfaq khan a grade 1 officer marketing operation head office Karachi.

Finding of the interview:

THE INTERVIEW

CORPORATE SOCIAL RESPONSIBILTY

According to Mr. Muhammad ashfaq khan, corporate responsibility is giving

back to the society. (CSR) denotes the highest standards of corporate behavior

towards employees, consumers, the societies and world in which we live It is a

process of thanking the social framework for supporting your organization, and

realizing that the customers are the people who make your organization run and

because of them your dreams and business vision are realized. It is an act through

which a corporate entity enhances its image among its customers and the potential

market, thus increasing its product and services equity. He said banking sector

playing an important role by financing at the micro level but banks and other

organization should give back to the society they are working in. It is imperative

for a corporate entity to indulge in CSR activities to endorse their ‘localization’ to

the country (Society of origin) and ‘globalization’ to the world which is equally

important. For this process doesn’t only endorse organization’s brand equity,

moral & ethical values but it also makes the customers interact with the

organization. Indirectly, this gives them a feeling of being a part of the

organization.

.

NBP fully recognizes its responsibility towards society in general and towards

promotion of sports in the Country in particular. The organization has always

contributed towards worthy causes and has donated generously in case of natural

calamities.

Donation to the earth quick victims:

The National Bank of Pakistan made over eight billion of profit in the recent past

for the reconstruction and rehabilitation

Sports:

National bank focuses towards the promotion of sporting activities in the country

and we are giving our patronage for the promotion of national game of hockey and

cricket for that NATIONAL BANK OF PAKISTAN build an state of the art

stadium an sports complex in F.B area and in DEFANCE PHASE 5

National Bank of Pakistan is discharging its responsibility as a good corporate

citizen of Pakistan and countries where it operates.

Other social work done by NBP

President’s Rozgar Scheme – Easy financing for self employment

NBP spends Rs. 1 million annually on promotion of sports activities.

0.25 Million had been allocated for the Inter-District Football

Championship, which is now annual feature of the football calendar.

The bank has been organizing hockey, boxing, football and other activities

for the youth.

NBP’s President Syed Ali Raza had presented a cheque of Rs. 200,000 to

ailing Turab Ali (Former Skipper –Football) for his treatment. 

Financial assistants for small business:

As NBP comes under the supervision of the central government and hold a classic view

of CSR. NBP has introduced the self employment scheme under the name of President’s

Rozgar Scheme, where the bank provides credit to the people who are interested in self

employment. Although there is a markup of 6% but it is very low than that of other banks

where the markup is as high as 12-15%. People can get finance for self-employment in

the categories below

a) NBP Karobar Utility Store

b) NBP Karobar Mobile Utility Store

c) NBP Karobar Mobile General Store

d) NBP Karobar Transport

e) NBP Karobar PCO

f) NBP Karobar Tele-Centre

.

Some CSR critics argue that the only reason corporations put in place social projects is

for the commercial benefit they see in raising their reputation with the public or with

government. But this is only the one way of seeing the perspective. But according to Mr.

Muhammad ashfaq khan CSR activity is a symbol of humanity and it is a duty that

should be performed by every organization to prosper and develop.If we visualize it in

the way that due to CSR activities made by various corporations are in one way or the

other benefiting the needy ones then the whole scenario changes

CONCLUSION

National Bank of Pakistan maintains its position as Pakistan's premier bank determined

to set higher standards of achievements. It is the major business partner for the

Government of Pakistan with special emphasis not only on fostering Pakistan's economic

growth but also on rendering services to the people of Pakistan.

For an organization to prosper in the long run, it must satisfy its customers’ social needs

as well as their economic needs. And thus by giving aid to the victims of natural

calamities and by introducing Rozgar Scheme, NBP has proven itself to be socially and

economically responsible organization.