national charter schools conference june 30, 2014 las vegas, nevada do’s and don’ts of parent...
TRANSCRIPT
National Charter Schools Conference
June 30, 2014
Las Vegas, Nevada
Do’s and Don’ts of Parent Engagement
“Build it and he will come”
Parents Don’t Use Mobile Apps
• Fairfax County Public Schools- 2013-14 school year– 184,625 students
• Built free mobile app‒ Only downloaded 9,431 times in 90 days‒ Even one school board member had not downloaded it
Motivation
Parents Don’t Use Portals
• Dallas Independent School District- 2012-2013– 158,000 students
• Created online parent portal – Included student grades, attendance, and teacher notes– 13% of parents signed up – Less than 5 had more than 50% signed up
SMS in Schools
Parents Do Respond to Calls & Texts
Harvard Graduate School of Education Study
• Daily teacher-parent calls
– Increased on-time homework by 40%
– Increased student class participation by 15%
– Not sustainable- dropped from 75% -56% over week
Texting Is Important to Adults
Some Adults Prefer Text Messages
• 2011 Pew Internet Research Project– 31% of adults prefer text message– 53% by phone call – 14% it depends on the context
• Text messages are – 140 characters or less – More efficient
• To the point• No chit chat
Teens Texting`
2010 Pew Research Internet Project
• Teens text more than– Use social media sites– Use internet or email– Meet face-to face– Talk on the phone
• Phone used to mostly communicate with parents
“Texting has now overtaken the frequency of every other common form of interaction with their friends”
Texting Can Be Used For Engagement
• Texting is ultimate push technology
• Push technology comes to your cell phone without action or thought on your part
• Text messages can be automatically sent about homework, important meetings, schedule changes, safety info
• 97% of text messages are opened and read within five minutes of delivery, meaning your message will be read because it is important.
Want to talk more about texting?
• Phone: 703-615-4429
• Email: [email protected]
• National Charter Schools Conference – Office Hours– Today, Monday, June 30– 11:45 – 12:30, Operations Networking Lounge