NATIONAL CONFERENCE FOR KHARIF CAMPAIGN 2014

DEPARTMENT OF AGRICULTURE, ANDHRA PRADESH

(26th & 27th February, 2014)

GROUP - IV

MARKETING INTERVENTION TO

ENSURE REMUNERATIVE PRICES OF PULSES, OILSEEDS AND

COARSE CEREAL GRAINS

S.No Item UnitAndhra Pradesh

1 Total Geographical area Lakh ha 275.04

2 Gross cropped area Lakh ha 145.12

3 Net cropped area Lakh ha 112.88

4 Gross Irrigated area Lakh ha 71.53

5 Net Irrigated area Lakh ha 50.34

6 % of Rainfed area % 55

7 Number of Farm Holdings Lakh Nos 131.75

  a) Marginal Lakh Nos 84.25

  b) Small Lakh Nos 29.18

  c) Others Lakh Nos 18.32

8 Average Annual Rainfall mm 940

9 Cropping Intensity % 1.29

10 Irrigation Intensity % 1.42

ANDHRA PRADESH AGRICULTURE PROFILE

2

3

4

MONTH WISE NORMAL AND ACTUAL RAINFALL RECEIVED DURING 2013-14

Normal rainfall: 903.40 Actual rainfall: 984.60

Sl.No. Crop 

Normal Production

2013-14 (Expected)

Kharif Rabi Total

1 Rice 127.62 82.14 57.05 139.18

2 Pulses 14.38 3.23 12.10 15.33

3 Total Foodgrains 186.82 115.22 101.48 216.71

4 Oil Seeds 23.02 11.11 6.28 17.39

5 Cotton (lakh bales) 39.05 64.75 0.11 64.86

(Lakhs tones)

Kharif 2013 & Rabi 2013-14 Achievements (Abstract)

5

NOTE: This year the food grain production as per 2nd advance estimate of DES is 207.29 LMTs, which will be the ever highest in the state after 2008-09 (204.21LMTs). But this year we may achieve a record food grain production of 216.71 LMTs.

6

Area in lakh ha, Productivity in kgs/ha & Production in LMTs

RABI 2013-14 ASSESSMENT COMPARED TO RABI 2012-13 AND NORMAL

Sl.No.

CropAREA PRODUCTIVITY PRODUCTION

Normal 2012-13Expected2013-14

Normal 2012-13Expected2013-14

Normal 2012-13Expected2013-14

1 Rice 14.31 11.41 15.20 3657 3808 3753 52.46 43.43 57.052 Jowar 1.72 1.84 1.54 1628 2080 1907 2.79 3.82 2.943 Bajra 0.11 0.07 0.06 1153 1608 1452 0.12 0.11 0.094 Ragi 0.05 0.05 0.04 1667 1450 1847 0.09 0.07 0.075 Maize 3.36 4.07 4.32 6516 6176 6750 22.81 25.13 29.166 Bengalgram 6.16 6.81 6.12 1225 1119 1446 7.40 7.62 8.857 Greengram 1.18 1.27 1.20 452 682 650 0.60 0.87 0.788 Blackgram 3.72 3.87 2.74 569 829 789 2.61 3.21 2.16  Total Pulses 11.67 12.50 10.50 940 926 1152 10.97 12.10 12.10 Total Foodgrains 31.33 30.04 31.73 2852 2497 3198 89.36 84.77 101.489 Groundnut 2.74 2.86 2.56 1983 1925 1830 5.45 5.51 4.68

10 Sunflower 2.07 1.23 1.00 619 723 1044 1.67 0.89 1.04 Total oilseeds 5.53 4.80 4.13 1344 1478 1466 7.43 6.69 6.28

11 Cotton (*) 0.05 0.07 0.04 394 472 480 0.15 0.19 0.1112 Chillies 0.46 0.44 0.40 3631 4086 3936 1.66 1.80 1.5713 Tobacco 1.46 1.26 1.36 1767 1720 1822 2.76 2.17 2.4814 Onion 0.15 0.14 0.12 23086 29659 24805 3.51 4.20 2.98

 Total cropped

area39.20 36.84 37.85            

7

KHARIF PROSPECTS 2014 COMPARED TO KHARIF 2013

( * ) Cotton production in lakh bales of 170 kgs. of lint (#) Mesta production in lakh bales of 180 kgs.

Area in lakh ha, Productivity in kgs/ha & Production in LMTs

Sl.No. Crop

AREA PRODUCTIVITY PRODUCTION

NormalExpctd.

2013Target 2014

NormalExpctd.

20132014 Normal

Expctd.2013

Target 2014

1 Rice 26.30 28.82 29.12 2862 2850 2940 75.16 82.14 85.612 Jowar 1.25 1.04 1.04 1297 903 1506 1.56 0.94 1.573 Bajra 0.45 0.51 0.49 1423 1490 1595 0.65 0.76 0.784 Ragi 0.39 0.38 0.37 1018 622 1145 0.39 0.24 0.425 Maize 5.08 6.63 6.66 3163 4186 4303 16.07 27.75 28.666 Redgram 4.93 4.44 5.43 426 432 542 2.09 1.92 2.944 Greengram 1.95 1.28 2.05 452 633 580 0.85 0.81 1.198 Blackgram 0.71 0.47 0.80 569 826 790 0.38 0.39 0.63  Total Pulses 7.77 6.38 8.43 439 506 576 3.41 3.23 4.86 Total Foodgrains 41.53 44.04 46.49 2347 2616 2629 97.46 115.22 122.249 Groundnut 11.94 11.07 13.00 487 580 865 5.34 6.42 11.25

10 Sunflower 0.52 0.20 0.20 619 714 711 0.29 0.14 0.1411 Soybean 1.42 2.45 2.57 1465 1542 1834 2.08 3.78 4.7112 Castor 1.86 1.26 1.27 456 456 604 0.82 0.57 0.77 Total oilseeds 16.65 15.32 17.37 936 717 976 15.59 10.99 16.95

13 Cotton (*) 18.19 24.14 24.24 368 456 472 38.90 64.75 67.3014 Mesta (#) 0.25 0.09 0.09 1497 1500 1588 2.09 0.75 0.7915 Chillies 1.66 1.67 1.65 3589 3699 3819 5.92 6.18 6.3016 Sugarcane 1.89 1.92 1.92 78453 78821 81202 148.77 151.34 155.9117 Turmeric 0.68 0.66 0.63 6381 6839 6646 4.36 4.51 4.1918 Onion 0.28 0.25 0.25 17009 19667 19308 4.69 4.92 4.83  Total cropped area 81.12 88.16 92.66            

STRATEGIES FOR MARKETING INTERVENTIONS

To promote ‘Income generation’ of Farm families through “Better market price realization” following strategies are being adopted.

1. Market driven crops and suitable varieties according to local situations

2. Encouraging procurement through Government agencies or Cooperatives.

3. Reducing the cost of production

8

9

• Objective of market intervention is to protect the interest of the farmers in the sale of agricultural produce, to ensure remunerative price and to protect them from the clutches of unscrupulous traders

• In view of the unstable market prices during peak season due to excess production, A.P. government is

intervening through Nodal agencies like NAFED, APMARKFED, APOILFED for procurement of cereals, coarse grains, pulses and oil seeds under MSP operations

• When ever there is glut situation, the commodities which are not covered under MSP operations are being

procured through nodal agency like APMARKFED under MIS operations.

OBJECTIVE FOR MARKETING INTERVENTIONS

10

YearTotal Quantity purchased by State agencies

FCI CSC+IKP Rice Millers Totals2009-10 1.48 3.04 145.52 150.042010-11 2.81 21.68 164.00 188.492011-12 0.69 20.53 130.82 152.052012-13 0.00 14.31 116.27 130.582013-14 upto 20.02.2014

0.00 81.84 519.17 601.01

PROCUREMENT OF PADDY BY CIVIL SUPPLIES CORPORATION (NODAL AGENCY)

Qty. in lakh Qtls

11

Sl.No. Crop

2012-13 2013-14Quantit

y (in qtls)

Value (Rs. in crores)

Quantity (in qtls)

Value (Rs. in crores)

No. of Centers opened

MSP Operations        

1 Maize 1660 0.20 2584254 303.65 1802 Redgram 69468 26.75 138880 59.72 163 Blackgram 82692 35.56 0 04 Bengalgram 0 0 5006 1.57 7

MIS Operations1 Turmeric 5939 2.38    2 Black Jaggery 6264 1.75 19833 5.35

PROCUREMENT OF COARSE GRAINS &PULSES BY APMARKFED

AP MARKFED has been appointed as Nodal agency for procurement of Coarse grains & Pulses

12

PROCUREMENT OF OILSEEDS BY APOILFED

Sl.No. Crop

2013-14

Quantity (in qtls)

Value (Rs. in crores)

No. of centers opened

MSP Operations    

1 Groundnut 297603 119.04 182 Sunflower 41070 15.20 14

SFAC identified the following NGOs for capacity building to organize FPOs, investment and market linkage . Access Livelihoods Consulting India Vrutti Livelihood Resource Centre Indian Society of Agri Business Professionals

13

Sl.No.Resource Agency

CropProcurement

(Qtls)

1 VRUTTI Redgram 524

2 ALCI Redgram 6900

COORDINATION WITH SFAC/NGOS FOR PROMOTION OF PULSES

14

RYTHU BANDHU PATHAKAM (PLEDGE LOAN SCHEME)

Year Amount of loan given No. of Farmers (Rs. in Crores) Benefited

2005-2006 38 117052006-2007 31 165662007-2008 12 30752008-2009 23 54042009-2010 08 20492010-2011 13 30242011-2012 18 13622012-2013 16 2815

Apart from the above operations Government of A.P. is also implementing Rythu Bandhu Pathakam ( Pledge Loan Scheme ) through Agricultural Marketing department to provide Loans to the farmers against pledge of their Agricultural Produce. to prevent farmers from resorting to distress sale The farmers will be paid an advance amount limited to 75 % of the value of the Produce pledged with Agricultural Market Committee subject to a

ceiling of Rs.1,00,000/- per farmer Interest will not be charged on the loans sanctioned under Rythu Bandhu Pathakam for the first 90 days from the date of sanction of Loan

THANK YOUTHANK YOU