NATIONAL

CONFERENCE REPORT

i_Lead 0.2 Madrid 2014

27th, 28th, 29th and 30th of November 2014

Powered by AIESEC in SpainHosted by AIESEC in Madrid

REPORT OUTLINE• General Information…………………………………………………….……..2

• Organizing Conference Team…………………………………………………5

• Sponsors & Collaborators…………………………………………………….7

• Delegates Management……………………………………………………...14

• Communications Management……………………………………………...15

• Financial Sustainability……………………………………………………..19

• Conference Logistics………………………………………………………..20

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GENERAL INFORMATION

i_Lead 0.2 Madrid 2014 was a National Conference of AIESEC in Spain celebrated in

Madrid from 27th to 30th November, hosted by AIESEC in Madrid.

The main i_Lead 0.2 Madrid 2014 goal was to gather all the AIESEC members accross

Spain to elect the next President, connect with companies, be aware of the situation of

AIESEC in Spain, receive all the information from the National Directors in order to

develop the international and national strategies towards goal achievements.

The four-days conference was divided in four blocks, each one with a theme:

The theme of the first day was “I see the changes happening already and we are

creating a new generation”. It was mainly focused on the Election process of the next

President of AIESEC in Spain for the term 2015-2016. AIESEC is recognised as one of

the most democratic organisations by WorldBlu. The candidate presented his program,

answered to the members all the questions they asked and had an interview with one of

the founders of AIESEC, Bernd Thomas

The theme of the second day “I am aware that the change is a needed action” took

place Youth to Business, a day where the members of AIESEC had sessions and

workshop with different companies as BBVA, Everis, Teamlabs, Google… This day the

young members of AIESEC had the opportunity to connect with companies, and share

and present their ideas.

The theme of the third day was “I understand the changes needed to drive 2015”. The

facilitators transmitted the delegates the knowledges needed to reach the goals for 2015

AIESEC in the whole world had committed to. It also took place the “Gala Night” during

the dinner, it was a very emotional night with many surprises and awards.

The theme of the fouth and second day “I am aware about my journey and my role on

the next period to accomplish AIESEC in Spain goals”. The different sessions were

divided by tracks depending on the role the delegates had inside the organisation, the

objective was to understand their roles for the next months, be aware of their fears and

make an action plan for the next months that allowed them to face challenges and to

achieve the national goals.

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Agenda

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THE ORGINIZING COMMITTEE TEAM

• Finance

• Delegates

Leila Bentahar Palateleila.bentahar@aiesec.net

Student of Business Administration and Law at

“Universidad Autónoma de Madrid”

Kati Tarquiskati.tarquis@aiesec.net

Student of Law in “Universidad

Complutense de Madrid”

David Sánchez Peñadavid91.sanchez@aiesec.net

Student of Business Administration at

“Universidad Complutense de Madrid”

• Logistics

Lorena Rojolorena.rojo@aiesec.net

Graduated in Journalism by “Universidad

Complutense de Madrid”

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• Sponsorship

• Supporters

Rodrigo Pérez Oriverodrigo.perezorive@aiesec.net

Graduated in Computer Engineering at

Alfonso X El Sabio University

Amir Sultanamir.sultan@aiesec.net

Graduated in Master of Management and

Digital Business at IE Business School

Alexandro Gaffaralexandro.gaffar@aiesec.net

Student of Economics at

“Universidad Complutense de

Madrid”

Josephine Stefanijosephine.stefani@aiesec.net

Student of Geography at University

College London

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• Conference Manager

• Organizing Committee President

Sonia Mijarra Gonzálezsonia.mijarra@aiesec.net

Student of Double Degree Business

Administration and Law at ”Universidad

Carlos III de Madrid”

Anna Roca Codinaanna.rocacodina@aiesec.net

Graduated in International Business

Economics at “Universitat Pompeu

Fabra Barcelona”

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SPONSORS & COLLABORATORS

Collaborates in-kind with:

300 Units Snatt’s palitos

300 Units Natuchips

300 Units Súperpalomitas de

MisterCorn

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Collaborates in-kind

with 200 Units

8

Collaborates in-kind

with:

800 mini Strawberry

Cheesecake chocolate

bars

800 mini Cookies &

Cream chocolate bars

9

Collaborates with

600 PinkCow Units

10

Monetary collaboration and

promotional materials

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As a global leader in innovation and

high-tech engineering consulting,

Altran accompanies its clients in the

creation and development of their new

products and services. Altran’s

“Innovation makers” have been

providing services for 30 years to key

players in the aerospace, automotive,

energy, railway, finance, healthcare and

telecom sectors

Traity is a digital platform which wants to

create a community based on confidence.

The users can import their info from social

media and pages like eBay or BlaBlaCar,

fro creating a complete passport of online

reputation which even includes other

persons opinion and you can transport

through the network

Monetary collaboration

Monetary collaboration

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Monetary collaboration and

promotional materials

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DELEGATESThe total number of attendees to i_Lead 0.2 Madrid 2014 was 127 people, all of them young

AIESEC members from the 14 local committees across Spain.

The delegates have different roles within the organisation and are divided in the different areas as

well. The graphics below reflects the number of delegates per role, area and local

committee.

Some sessions were divided by the role of the delegates since an LCP (Local Committee

President) faces differents challenges than a Team Member for instance.

* Quedan excluidos de calificación por área MC, MC manager, Alumni, LCPe, LCPc y OC

Role of the delegates

LCPc

LCPe

LCVPc

LCVPe

Team Leader

Team Member

BD

ICX

OGXFZ&L

MKT

TM

Number of delegates per area*

*Excluded MC, MC Managers, Alumni, LCPe, LCPc

and OC

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COMMUNICATIONSThe Organizing Committee wanted to transmit a young, fresh image that invites the

AIESEC members all the enthusiastic they had about the conference.

For the logo and the webpage 3 light colours have been used mainly: blue, green and red. A

long time had passd since the last National Conference celebrated in Madrid and organized

by the Local Committee of Madrid, we wanted to transmit this fact, so we included in the

logo the symbol of Madrid city “the bear and the arbutus”, the top of the tree symbolises

the dot of the “i” symbolises the top of the arbutus and the “i” letter symbolises the trunk of

the arbutus. The bear stands on the underscore which is included on the official name of the

conference. In the logo the red colour has also been used to symbolise the colour of the

region of Madrid.

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• COMMUNICATION CHANNELSGMAIL

We created an official email account in order to use one single and effective communication

channel between the Conference Team and the delegates.

The email account is: contact@ilead02.info

WEB PAGEThe main source of information was the web page, it has all the info about the conference:

venue and how to arrive, partners, Conference Team, agenda, payment instructions, etc.

We created the URL http://www.ilead02.info/ that redirects you to the web page through

wix.com

FACEBOOK: OVERALL ANALYSIS

280 Likes reached

4880 maximum reach

We reached mainly young people between 18 and 24 years old from the main cities in Spain

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SOCIAL MEDIA CAMPAIGNS

Inspirational Campaign

Countdown Campaign

Partners Presentation Campaign

Posting photos of previous conferences

with i_Lead 0.2 logo and inspirational

quotes in order to encourage AIESEC

members to attend the conference as they

see themselves in the picturess posted and

can remember the experience they lived

and the impact it had in themselves

This campaign consisted of announcing the

countdown to the conference and also to the

applications deadline posting photos of clocks.

Each partner was presented on the

Fan page with the company logo and

a short description of the corporate

philosophy.

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Conference Team Introducing Campaign

Madrid Campaign

Each member of the Conference Team

(Organizing Committee and Faci

Team) was presented individually with

a photo and the answers to some

personal questions. This allowed the

delegates to get to know more

personally the people who were

preparing the conference.

The purpose of this campaign was to

encourage AIESEC members to come to

Madrid and attend the conference, thus,

we posted different photos of city and also

a video of the Oganizing Committee in

different places of Madrid was published

and had more than 1000 reach (below)

MERCHANDISING

T-shirts with the Conference logo

were sold by 10€, also there was a

raffle of 1 t-shirt and the papers to

participate were sold by 0,50€

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95%2,99%2,01%

IncomesFee Partners Merchandising

FINANCE

88,14% 2,16%

9,70%

Expenses

AccomodationMaterialsConference rooms

All the team was awared about the finance situation, we needed to spend as less

money as possible but at the same time give a great experience to the attendees .

One of the crucial decisions to take was to find a proper venue which allow us to

have 5 rooms for the different sessions and activities, also to accomodate all the

delegates and to have all the meals included, a proper technology equipment

(projectors and sound system in each room). I was difficult to find a venue with all

these requiments that fitted in our tight budget.

As incomes to cover the expenses, we had the fee of the delegates but weren’t

enough so the Sponsorship team worked really hard in order to get extra incomes

from the partners and also they looked for partners in-kind in order to have snacks

and drinks during the breaks and in this way not having more expenses. During the

conference, we sold merchandising t-shirts which allowed us to have more incomes

in order to cover the expenses.

We hadn’t got profit, nor

loss. We were able to

provide a great

experience to the

delegates with a good

accomodation in a 4-star

hotel, abundance of food

and the proper equipment

to deliver the different

sessions and activities

and we could covered all

the expenses after a really

hard work.

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LOGISTICSHotel Torrejón de Ardoz is well prepared and equipped to organize conferences, it has

several spacious rooms to do all the different activities, workshops and sessions with

technology equipment.

The accomodation was in Hotel Torrejón de Ardoz and Hotel Aida, these are two hotels one

in front of another, they belong to "Grupo Hostal", are located in the centre of Torrejón de

Ardoz and are very close to Adolfo Suárez Madrid Barajas Airport and Ifema.

They are also very well communicated by bus (there is a bus stop in front of the hotel) and

by train, as the Cercanías train station of Renfe is very close.

There are rooms with triple and double beds and they have free Wi-Fi, satellite TV, air

conditioning and private bathrooms.

It was crucial for this conference the size of the session rooms, their equipment, and the

possibility to accommodate to all the delegates even it was a big number.

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THAN YOU FOR MAKING THIS CONFERENCE

POSSIBLE!!!

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