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Highlights and Opportunities through SNAP-Ed: California’s Supplement to the Journal of Nutrition Education and Behavior

National Fruit and Vegetable Nutrition CoordinatorsTeleconference September 6, 2011

Susan Foerster, Tanya Garbolino, Betty SunNetwork for a Healthy CaliforniaCalifornia Department of Public Health

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Objectives for Today’s Call• Outline requirements of new SNAP-Ed

statute and funding, relative to FV

• Encourage Coordinators to work in the new SNAP Nutrition Education and Obesity Prevention Grants Program of the Healthy, Hunger-Free Kids Act

• Empower Coordinators with tailored, proven SNAP-Ed interventions to offer to SNAP state agencies

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Our Jobs in the Network

• Betty Sun, RD—Manager, Power Play! Campaign

• Tanya Garbolino, MPA—Administrator, Fruit, Vegetable and Physical Activity Campaigns and Programs

• Susan Foerster, MPH, RD—Chief, Policy, Planning and Partnerships

• Network focuses on FV, PA, food security, SSB; targets 7M parents and kids statewide as social marketing campaign

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Sec 241. Nutrition Education and Obesity Prevention Grants Program• Healthy, Hunger-Free Kids Act of 2010 amended SNAP

in Farm Bill, built on advocates’ efforts from 2008, and may fund:

• ‘Any evidence-based, allowable uses’, e.g., individual, group… as per Dietary Guidelines for Americans

• Comprehensive, multi-level interventions at multiple, complementary organizational and institutional levels with community and public health approaches; mandates consultation with CDC

• Capped at $375M through 2018; eliminates State Share; USDA ‘requirements’ to be issued by January 1, 2012; funds all states; reallocation starting 2014

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Why SNAP-Ed Matters

• May reach all persons w/ incomes <185% FPL, e.g., 20+% of U.S. population, to address health disparities, especially families with children

• FV are a DGA priority, e.g., ‘half a plate’

• FV intake nationally has been static, possibly dropping in low-income groups

• Offers new synergies with other USDA, CDC and MCH programs, ACA/HCR and foundations

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Policy Purposes for Sharing Success:

Put in one place as complete a

picture of how a comprehensive, multi-

level systems-oriented social marketing

campaign can look

Demonstrate that public health

approaches to SNAP-Ed work

Reach key audiences, share new

approaches, facilitate

adoption/institutionalization

Refute OMB, Congressional

perceptions that SNAP-Ed has ‘no

demonstrated results’

Show ROI, encourage investment in

PH approaches, and take to-scale to

help end disparities

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What It Contains—the ‘Art ’

• New PH evidence-base with diverse segments of SNAP-Ed audiences and communities

• Multiple delivery channels and venues

• A sustainable, systems approach to change

• New evaluation approaches and techniques

• Amazing FV trends over 10 years, coinciding with scale and scope of effort

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Educational Resources

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Educating Adults through Community Based Organizations and Direct Health Service Providers

• Fruit, Vegetable, and Physical Activity Toolbox for Community Educators– 14 lessons with handouts– Video DVD– Music CD– Playing cards for use with

lessons

• Lessons available for download at www.network-toolbox.net

• Available for purchase at www.championsforchangematerials.net/

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Fruit, Vegetable, and Physical Activity Toolbox for Community Educators

• Evaluated with African American women ages 18-54

• Quasi-experimental design with treatment and control groups

• Improved knowledge, beliefs, self-efficacy and behaviors related to fruits, vegetables, and physical activity

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Reaching Adults through SNAP Offices and other Community Venues

• Food Stamp Office Resource Kit– Good Food TV

video

– Poster

– Brochure

– Recipe cards• Available for purchase at

www.championsforchangematerials.net/

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Food Stamp Office Resource Kit• Usage and recall in California

food stamp offices• Exit surveys and

observations

• 70% unaided recall of at least one FSORK element, most often the video

• Most clients watched/glanced for 1-5 minutes of possible 20; short segments important

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Reaching Children through Schools

• Children’s Power Play! Campaign School Idea & Resource Kits– Available for download at

www.networkforahealthycalifornia.net/ powerplay

– Available for purchase at www.championsforchangematerials.net/

• Harvest of the Month– Available for download at

www.harvestofthemonth.com

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Tools for Practioners

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CX3

• Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3)– Designed to examine environments as a means of targeting

nutrition education efforts and offering expanded methods that lead to community action

• GIS mapping and field surveys

• CX3 Retail Scoring System Tool developed

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Assessing your retail food environment

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http://www.ers.usda.gov/foodatlas/

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Social Network Analysis

A way to

evaluate your

partnership

structure

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Fragmentation

Density

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Other Network Interventions in the Pipeline for FFY 12• ReThink Your DrinkTM—Ads, signage,

locations, age groups

• More scope with retail, worksite, PA

• Harvest of the Month expansion, LMSB2S

• Farm-to-School Task Force

• Pre-school, afterschool, middle and high school programming w/ FV

• Champion programs with moms, youth, kids, intermediaries

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Network for a Healthy California – Contact Info

susan.foerster@cdph.ca.gov

tanya.garbolino@cdph.ca.gov

betty.sun@cdph.ca.gov

Phone: 916-449-5400

www.cachampionsforchange (consumer website)

www.networkforahealthycalifornia.net (website for partners)

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Questions?