HOW NATIONAL GEOGRAPHIC DELIVERED A STUNNING TRAVEL-BASED UGC CAMPAIGN

USER GENERATED CONTENT CASE STUDIES

NATIONAL GEOGRAPHIC:

MADE BY HUMANS. CURATED BY TECHNOLOGY.

TRAVEL-RELATED IMAGERY IS ADORED BY MILLIONS.

FOR THIS REASON, NATIONAL GEOGRAPHIC PARTNERED WITH HONDA TO DELIVER ITS WANDERLUST CAMPAIGN.

PHOTOGRAPHERS OF ALL ABILITIES WERE INVITED TO “CAPTURE GLIMPSES OF THE UNFORGETTABLE PEOPLE, PLACES, AND EXPERIENCES THAT HAVE IMPACTED THEIR LIVES FROM THEIR TRAVELS AROUND THE WORLD” AND THEN TAG THESE WITH #WANDERLUSTCONTEST ON INSTAGRAM.

THE MOST IMPRESSIVE ENTRY FEATURED 3 FRIENDS STANDING BY THE OPENING OF MOUNT YASUR IN VANATU, FOR WHICH THE PHOTOGRAPHER, @GAYLEN_WAMPLER, WON A PHOTO EXPEDITION TO YOSEMITE NATIONAL PARK.

DETAILS OF THE CAMPAIGN - JUNE - JULY 2015

WHAT THEY’VE ACHIEVED WITH UGC:

SOURCING PHOTOS ON SOCIAL MEDIA WITH A #WANDERLUSTCONTEST HASHTAG

1. ENGAGEMENT WITH TRAVEL-LOVING FANS

2. THE RESULT OF THE CONTEST SHOWED THAT UGC CAN LOOK LIKE PROFESSIONAL PHOTOGRAPHY

MADE BY HUMANS. CURATED BY TECHNOLOGY.

WE’RE LOOKING FOR INSTAGRAMS THAT SHOW US

GLIMPSES OF THE UNFORGETTABLE. PEOPLE, PLACES,

AND EXPERIENCES THAT HAVE IMPACTED YOUR LIFE

FROM YOUR TRAVELS AROUND THE WORLD.

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